John Allen

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Best Way to Reach Your Goals: Backwards

Stop trying to be so smart and focus more on avoiding being dumb, suggests one business legend.<p>No one wants to be dumb, so we all look for ways to be more clever. We try to foster greater innovativeness at our businesses with new programs or processes, we scheme to get in shape by making healthy …

6 Ways to Get Sales Email Opened

Practical rules to ensure customer and potential customers actually read what you've written for them.<p>I recently received an email from a reader that contained an excellent question: "Do you have any Subject Line templates/best practices for prospecting emails?"<p>(<i>Note:</i> to hone your emailing skills, …

12 Cash Flow Tips for New Startups

Q.What’s one cash flow tip you’d give a new entrepreneur whose business is not yet profitable?<p>The following answers are provided by the Young …

Small Business

3 Website-Building Lessons From the HealthCare.gov Debacle

The federal government's disastrous launch of HealthCare.gov is an embarrassingly perfect example of basically everything you shouldn't do when going live with a website for the first time.<p>From crashed servers to security snafus, to dozens of bugs and tortoise-like load times, there isn't much the …

10 Ways To Improve Your Face-To-Face Sales Pitches

The dreaded sales pitch – like a job interview, only more terrifying. Whether you are just starting up, and your first time is on the horizon, or …

Which Social Tools Do You Really Need? | Inc.com

AWS doesn't totally suck -- but it may for you

Getting a startup off the ground is rewarding. You come up with a new idea, something that can improve, even in the smallest way, the life of every …

6 Ways To Prevent Your Next Brainstorming Session From Being A Horrible Waste Of Time

Research for a brainstorming session? Yes. Good ideas are worth their weight in gold. So let’s get rich.<p>We all know that ideas are the currency of the modern economy. So whenever we’re in need of new ones, we dutifully round everyone up for some caffeine-fueled sessions with the white …

The Rise and Fall of a Promising Start-up

Everpix, the two-year-old photo storage and organization start-up, will shut down, thanks in part to a $35,000 bill from Amazon.<p>Photo-sharing start-up Everpix has closed its doors, the founders sadly announced on its website.<p>The two-year-old start-up raised $1.8 million in angel and seed rounds, …

With 30K Active Online Stores, Weebly Launches DIY eCommerce Platform To Take On Amazon And Shopify

On the heels of Wix’s debut on the NASDAQ this morning, another veteran website builder is responding with some big news of its own. Since launching in 2006 (the same year as Wix), Weebly has taken a slightly different approach to website creation than its competitors: By catering to entrepreneurs. …

Create True Customer Loyalty: 10 Rules

True customer loyalty means making the relationship more important than making the sale.<p>Customer loyalty comes from having a strong relationship with your customers. When they see you as a friend and ally, they're reluctant to jump ship, even if it means they can get something a little …

World's Best Ecolodges