John Malloy

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60 Awesome Social-Media Tools for Entrepreneurs | Inc.com

I know a little about social media tools, like how to get more leads and referrals on LinkedIn, how to find awesome LinkedIn groups, how to optimize your LinkedIn profile so other people can more easily find you, and how some people use the power of LinkedIn to irritate the living crap out of …

Infographics

How The Most Successful Brands Dominate Instagram, And You Can Too

While Instagram is one of the fastest growing apps, it is also surprisingly one of the most underutilized by marketers. Stand out above the competition with these seven tips for using Instagram like a pro.<p>More than 16 billion photos have been shared on Instagram. With an average of 55 million …

Getting Publicity When You Aren't the Next Billion-Dollar Company

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A company that lands itself directly in the media spotlight because of dumb luck or fortuitous timing is certainly something which can elicit jealously and mumblings of “that’s so unfair” from even the most confident of observers.<p>But …

Don't Go Too Lean. On America's Main Street, Business Plans Still Work.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As Silicon Valley’s lean startup method quickly gains popularity, many entrepreneurs are led to believe that the business plan is dead. While today a one size fits all solution hardly works as in years past, the business plan is certainly …

6 Things Influencers Do To Stand Out in Social Media | Inc.com

Influencers are among the most magical, powerful creatures in social media.<p>Within specific niches or across large audiences, they have the power to shape how people think about an issue, start important conversations, make businesses stand up and take notice and more.<p>Outside of having a large …

Public Relations

How to Clear Your Mind in 15 Minutes | Inc.com

Some days just get out of hand. The workload is heavy, and still the emails and calls flood in. The pace can seem frenetic, and the constant interruptions not only disrupt your actions but your thought process as well. You move so fast you feel unproductive and sloppy. By the end of the day, you …

Meditation

The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online

Feel like you’re too wordy–or too brief? Find out the right length for posts to Twitter, Facebook, and more, for the best impact possible.<p>Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?<p>I tend to get carried away. And for the times that I do, it sure …

How Pixar's meditative chief spurs innovation in digital animation

At Pixar, there's no such thing as a free lunch.<p>For a company that occupies the intersection of Hollywood and Silicon Valley – two industries legendary for their lavish employee perks – Pixar's simple, ground-floor cafeteria is an unassuming curiosity. After all, the Googles and Twitters and myriad …

Facebook and Google Own the Future of Advertising—in 2 Charts

The two companies dominate digital advertising in a way even TV's oligopolists would envy<p>Two remarkable images from the <i>Wall Street Journal</i>: First, take a look at the future of American advertising. Print and radio are projected to stabilize this decade, TV is expected to keep growing, and digital …

Elon Musk Loves This Tesla Ad, Even Though It's Fake

How do you capture the attention of billionaire entrepreneur Elon Musk and catapult your budding advertising agency into the spotlight?<p>A couple of …

14 Tools Every Entrepreneur Needs for Managing Social Media

This story originally appeared on Visual.ly<p>Smart businesses know that social media is a power to be reckoned with, as it creates a direct line of communication between your company and consumers and allows anyone with an internet connection instant access to the latest buzz around your products or …

Why Disney Doesn't Micromanage, It Overmanages | Inc.com

"People can feel perfection."<p>Walt Disney used those words to explain to legendary Imagineer John Hench the importance of paying extraordinary attention to detail and exceeding Guests’ expectations.<p>Whether it involves the setting, a process, or an interaction with our Cast, we understand that the …

Walt Disney Company

How to Start a Business in 10 Days

This story appears in the September 2013 issue of <i>Startups</i>. Subscribe »<p>With an executive staffing venture about to open, a business loan from the in-laws gnawing at her conscience and a new baby to care for, Michelle Fish was already feeling the pressure. But what really pushed her over the edge was …

Fake It Until You Make It: How to Believe in Yourself When You Don't Feel Worthy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you ever feel like you don't quite deserve your success or aren't fully qualified to do what you do? That common feeling is what psychologists call the "impostor syndrome," a phenomenon where successful people feel like frauds waiting …

How to Make the Most of Your Brand's Social Media Content

Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Tweet Naked<i>, online marketing expert and social media agency CEO Scott</i> …

Make Your Voice and Look an Active Part of Your Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the 11th in the series "Personal Branding For A Better Life," in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand.</i><p>In this series, we've been taking a look …

Social Entrepreneurship Tips from Annie's, Patagonia and Fund Good Jobs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When we started Back to the Roots during our last semester in college, we didn’t really know what it meant to start a “social enterprise." We just thought it was really cool that you could possibly grow mushrooms on coffee grounds! We …

The Ultimate Guide to Using Tags and Hashtags Effectively

<i>Denis Duvauchelle is the CEO and co-founder of Twoodo, the ultimate online collaborative tool.</i><p>Why does researching [hash]tags matter?<p>Whether it’s blog articles, publications, videos, images, podcasts, infographics or simply the text of your website, your content wants to be found. Your content <i>needs</i> …

How Native Advertising Will Change in 2014

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of …

Social Media Mixology: Which Networks to Use Together

Here at <i>Mashable</i>, we preach the importance of knowing your social networks. Different sites have different audiences, favor different types of content …

Google+ Success: What Your Business Needs to Know About Google+

Shares 4K<p>Do you use Google+ for your business?<p>Are you wondering how you can be more successful generating traffic and growing a community with …

Infographics

5 Ways Pinterest Can Make Products More ‘Touchable’

<i>Guest author Charlotte Nichols is director of marketing at UGallery, a leading online art gallery.</i><p>Last year, online shopping brought in more than $225.5 billion—a 16% increase from 2011. And, earlier this year, 70% of more than 3,000 shoppers said that they prefer to shop their favorite retailer …

Dropbox CEO Drew Houston: How to Succeed as a First-Time Founder | Inc.com

Drew Houston, co-founder and CEO of Dropbox, knows that it only takes one great idea to start a successful company. And he believes being a first-timer isn't a bad thing--in fact, you have some inherent advantages over serial entrepreneurs.<p>After writing the original code for his cloud-based …

Drew Houston

Why I Learned to Code and How You Can in 3 Months

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In October, I challenged myself to learn a skill many people believe all founders should have: coding. It wasn't easy but worth it.<p>I slept an average of five hours a night, had enough energy drinks to last me a lifetime and never felt …

5 Steps to Supercharging Engagement on Twitter

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Twitter engagement is not an easy task. Instead of simply broadcasting news and other details about your company you need to engage your followers and give them reason to read every post you tweet.<p>Increasing engagement on Twitter requires …

Advertising: Nothing More Than Feelings

FIRST, you realise it's a gorilla. The opening strains of Phil Collins's "In the Air Tonight" are playing; the beast is enraptured. As the camera pulls back, you see that he's seated at a drum kit. He flexes, raises his drumsticks, then brings them resoundingly down. Only in the final frames do you …

7 Powerful Facebook Statistics You Should Know About

Sure, knowing when to post on Facebook is important, but it’s not the be-all and end-all of running a Facebook page with maximum impact and engagement.<p>One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more …

Y Combinator Alum Strikingly Launches Its Super Easy ‘One-Click’ Site Builder

Y Combinator alum Strikingly launched earlier this year to enable people to build websites in just a few minutes. With the launch of its new one-click site builder, the startup has now reduced that time to seconds.<p>The one-click site builder, which Strikingly bills as “the world’s fastest Web site …