John Larkin

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How to Develop a Content Marketing Strategy, Not a Plan

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics …

Marketing
Facebook Ads

Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass – Mary Rykaczewski [SSM044]

Facebook ads are quickly becoming a staple of almost every successful social media strategy.<p>They have the power to benefit your business or brand on …

Five Easy Photo Improving Tricks Anyone Can Do

Taking great photos doesn’t necessarily require tons of training and nice equipment. You can improve all of your photos with just a few tweaks to the …

How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]

Did you know that more than 30 billion pieces of content are shared on Facebook every single month?<p>That’s a lot of content!<p>As marketers and brands, …

This photographer creates surrealistic images without Photoshop manipulation

The battle between those who support photo manipulation and those who don’t is probably never-ending. I believe both are right, and I think …

I Waste $12,512 a Day on Facebook Fans, and I’m Not Going to Stop. Here’s Why

If you look at my Facebook fan page growth, you’ll see that I’m trying to build as many fans as possible.What am I doing to get these fans? I’m …

Marketing

The Top 4 Email Marketing Trends for 2017

We’re all aware of the power of email marketing, especially for financial advisors. We’ve spoken with countless advisors who have gained new clients …

6 Tools to Turbocharge Your Content Marketing in 2017

Buffer. Almighty. Press. SumoMe. Why not use them all together in one turbocharged work flow?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A fresh year presents the perfect opportunity for your brand to recap its 2016 content marketing performance: You may want to examine ways to …

Marketing

Improve Your Photography Skills With This 52 Week Photo Challenge

Challenges are a fun way to help improve your skills in a particular area. If you want to get better at photography, or you just like taking …

10 Podcasts Every Business Owner Should Listen To | Inc.com

One of the best, fastest, and easiest ways to improve your business is by checking out the right podcast. Avoiding mistakes made by others, getting up-to-date advice, and expanding your knowledge base are all paramount to successful business ownership. However, podcasts have exploded in popularity …

Business Strategy

Dizzying Cityscapes by an Adventurous 20-Year-Old Photographer

Yik Keat Lee’s favorite photographs are the ones that give him what he calls the “flashback effect.” No matter where in the world he is, he makes …

Photography

8 Photography Tricks & Hacks Using Common Household Items

Are you looking to spice up your photography? You might want to hold off on buying the pricey camera accessory you’ve had your eye on. Objects that …

Mobile Photography

Free 2017 Calendar Has 365 Photo Ideas for Every Day of the Year

If you are a photographer looking to push yourself, get ready for the ultimate 365-day photo challenge. Inspired by a photographer who has been doing a daily challenge for the past eight years, PhotoBlog has pulled together a 2017 calendar with interesting image ideas every day of the week. Best of …

Photography

New case lets photographers mount ZEISS lenses on iPhone 7

When lens maker ZEISS partnered with ExoLens to bring pro optics to the iPhone, mobile photographers had to make a choice between having great lenses or a protective case for the phone.<p>Now ExoLens has solved that, at least for the iPhone 7, with a protective case that will accommodate the ZEISS …

10 Rules for Effective Facebook Marketing [Infographic]

"Focus on your fans first," begins a Visme infographic that offers tips on Facebook marketing, based on an article by Mike Gingerich.<p>That may have …

Marketing

7 New Year’s Resolutions Every Photographer Should Make in 2017

Every year I learn more about photography as an art form and a business. I’ve struggled over the past few years with finding a balance between …

AdWords

These 7 Free Podcasts Will Save You $100,000 On a Wharton MBA | Inc.com

I had a great experience studying for my MBA at Wharton. I learned about subjects I had never studied at college or picked up in my first job as an account manager at an advertising agency: Finance, accounting, marketing, organizational theory, operations, business law, negotiation strategies, and …

Entrepreneurship

A Few Mistakes Beginner Photographers Need to Avoid

Photography is a fun hobby (and a great job for some people). But it certainly isn’t something that you can just jump into and have tons of success. …

Photography

5 Key Elements for an Effective B2C Mobile Marketing Strategy

The growth of mobile has been astronomical in recent years, and subsequently, brands need to focus on a mobile first mentality--perhaps more than ever. The majority of users, across all industries, tend to use mobile devices as their "go-to," primary device for searches, purchases, and social media.<p>…

Marketing

Frustrated With Your Photography? You Need to Watch This...

Who’s not frustrated with their photography from time to time? Often it requires a few days or weeks of slogging through the frustration to get back …

Photography

Want to Be Kind of a Big Deal? These Social Media Tactics Could Move the Needle - Small Business Trends

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or …

Small Business

The Winning Shots From This Action Photography Contest Will Leave You In Awe

These breathtaking adventurous photos from this year’s Red Bull Illume Image Quest will get your blood pumping just by looking at them.<p>More than 5,600 photographers around the world participated in the company’s fourth edition of its international photography competition focused on action and …

The Beginner’s Guide To Drip Marketing

If you’re familiar with email marketing, then you’re probably familiar with drip marketing. If not, drip marketing refers to sending (automatically) …

An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign

Everyone is influenced by something. And, according to Jonah Berger, that's a good thing.<p>Berger is a Wharton professor and bestselling author of <i>Invisible Influence: The Hidden Forces That Shape Behavior</i> and <i>Contagious: Why Things Catch On</i>.<p>His research has given him a deep understanding of how …

Marketing

7 Epic Podcasts Every Entrepreneur Should Listen To

As an entrepreneur, you should be constantly putting in the research to track the activity of your competitors, understand your audience, and keep …

9 Inexpensive Ways to Make Your Entire Home Look Like a Million Bucks

Spruce up your home decor without draining your wallet.<p>New York-based home stager, Cheryl Eisen, shares her best ideas for creating stylish interiors. After years of designing spaces for high-end real estate companies, she's spilling the beans on how you can spruce up your home decor without …

One in a Million Photo of a Living Fish Swimming Inside a Jellyfish – BOOOOOOOM! – CREATE * INSPIRE * COMMUNITY * ART * DESIGN * MUSIC * FILM * PHOTO * PROJECTS

Fish