Johannes Wohlert

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Advanced Social Media Lessons from the Best in the NBA

Jeramie McPeek, Vice President of Digital at the Phoenix Suns, joins the Social Pros Podcast this week to discuss the structure of his social media …

Public Relations

How Sports Brands Can Measure Value on Instagram • WePlay

Earlier this summer, Instagram revealed plans for an analytics hub for brands and marketers to assess their efforts on the hugely popular …

Marketing

Five Key Trends That Are Driving the Business of Sports

Some of the sports world’s top business leaders shared their insights at Stanford GSB’s inaugural Sports Innovation Conference.<p>“What’s the difference …

breaking fan program

NFL merchandise sales up from 2013

The world's largest retailer of NFL merchandise isn't feeling any negative effects from the league's much criticized handling of high-profile …

Engaging the next generation of sports consumers

There have never been more devices, platforms, operating systems and applications designed specifically to deliver content or enhance the viewing …

Newcastle United Launches Chinese Social Media Accounts

<b>Newcastle United has launched three new social media accounts in China as part of the club’s 125th anniversary celebrations.</b><p>The club has unveiled …

English Premier League

SEAT Conference recap - IT, CRM & Digital

What a week in Miami, a big thanks to Christine Stoffel for another great SEAT conference. Yes it I faced some hurdles including losing my voice 36 …

Good sports sponsorships: industry trends, best practice and risk management

In Australia, sports sponsorships are big business, and an area that is continuing to expand. We take a look at trends within the industry, best …

Abu Dhabi

Sports, Crowdsourcing, and Analytics: A Case Study - Value Creator

This year, the Sacramento Kings crowdsourced intelligence about who they should take in the 2014 NBA draft. Grantland created two well done videos …

Q1 Fan Engagement Summit Session on Fan Psychology

Millennials Are Old News — Here’s Everything You Should Know About Generation Z

Marketers are beginning to target a new crop of young people who are rapidly growing in number and influence: Generation Z.<p>Studies differ on the exact age range of Generation Z, but most agree they were born after 1990, which makes them the largest generational group in the U.S.<p>We set out to …

Demographics

BHRT - BHT 1

How to Create a Social Media Marketing Plan from Scratch

<i>This post originally appeared on the Buffer blog.</i><p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly …

Affärer | Idrottens Affärer

Is Sponsorship being devalued by Social Media?

<i>Guest Post: Tom Kelk is a tech/sport blogger and Senior Social Exec at communications agency, Pitch. You can find him on Twitter (@TomKelk)</i><p>This is …

Ta fram en content marketing strategi – från affärsmål till kanal

Bara 1 av 10 som håller på med content marketing har en strategi för det. Inte konstigt att bara 4 av dem säger sig vara framgångsrika.<p>Content …

Hur gör du en innehållsstrategi för content marketing?

I en tidigare artikel frågade vi oss: Vad är en innehållsstrategi? Och hur gör man en sådan? Svaret på den första frågan gavs i samma artikel. Svaret …

Ny masteruppsats om content marketing i Sverige

<b>Content marketing är modeordet nummer ett nu och har så varit det senaste året. Men vad är det för något och hur har egentligen begreppet kunnat få</b> …

Playground Basketball Is Dying

Once an American staple, hoops on blacktops across the United States has all but faded away.<p><b>AT RUCKER PARK</b> in New York, people sat on rooftops and …

Vilken är din drömmatch i Superettan? Delta i vår tävling och få chans att vinna resa, hotell och matchbiljetter för dig och en vän till en valfri match i Superettan under 2014. Så här gör du för att tävla: 1. Tagga en vän i kommentarsfältet som du vill ta med på en valfri match i Superettan 2. Skriv vilken match ni skulle vilja se på plats. 3. Motivera varför just ni ska få resan och varför det är din drömmatch. Tävlingen pågår mellan den 22 och 29 juli. De fem bidrag som fått flest gillamarkeringar går vidare till en final där en jury från Svensk Elitfotboll utser en slutgiltig vinnare. Vinnaren presenteras på Superettans Facebook-sida den 4 augusti. LYCKA TILL! Detaljerade tävlingsvillkor: http://www.superettan.se/2014/07/1086/

30 for 30 Shorts: ‘The High Five’

Our latest film, from award-winning director Michael Jacobs, tells the story of a celebratory gesture and the tumultuous life of the man who made it …

Los Angeles Dodgers

The lifecycle of an event's email marketing #seat2014 http://t.co/0UFpMgSdTv

Smash Up

S<i>m</i>ashUp! is BADMINTON England’s perception changing, innovative youth badminton initiative, aimed at inspiring 13-16 year olds of all sporting …