Johan A. Cruz Amaro

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How Storytelling Can Elevate You Above the Competition | Inc.com

Storytelling is an integral part of being human, and it's the way we've emotionally connected with one another for thousands of years. It should come as no surprise that brands use storytelling to connect with their consumers to great effect. After all, 92 percent of consumers say that they want …

Marketing

Why Do People Buy Things? It's Not Why You Think, According to a Brilliant Harvard Professor | Inc.com

Why do people buy things? If you answered, "Because they want them or need them," you're only partly right, according to Clayton Christensen, Harvard professor and author of the bestselling <i>The Innovator's Dilemma</i>.<p>In a keynote presentation at last month's Qualtrics Insight Summit, Christensen …

McDonald's

29 YA Books About Mental Health That Actually Nail It

From brutally honest to shockingly hilarious, these books get it.<p><i>Note: Responses have been edited for length or clarity.</i><p>For even more suggestions, check out the comments on the original post.

Mental Health

New Zealand Has A Cave Full Of Glowworms, And It's Wholly Surreal

Anyone with a bucket list is probably familiar with the glowworm caves of Waitomo, New Zealand.<p>Thousands of tiny, glistening glowworms inhabit these subterranean caverns, making for a light show that's beyond memorable. Travelers can take a floating tour inside the caverns, but the technicolor …

New Zealand

15 Steps I Took to Successfully Reinvent Myself After Losing Everything

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Just because everything in your life is running smoothly right now doesn’t mean that that’s going to last. You may dream of starting a new business. You could move across the country. You fall in and out of love. You lose a loved one.<p>In …

Self-improvement

The Harsh Reality of Running a Business

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

Entrepreneurship

Build a Raspberry Pi-Powered Linux Laptop That Fits in Your Pocket

I made this little Nintendo DS sized computer using a Raspberry Pi and a bunch of off-the-shelf parts. It is a fully functional linux computer that can do most things a full system can (games, web stuff, videos, music etc).<p>You can also output the video to an external monitor, transforming it into a …

Infrastructure Engineers Prepare for Tsunami of Data from Virtual Reality, IoT

Sony hopes to catch the wave with its optical jukebox for data storage

Virtual Reality

65 Questions Venture Capitalists Will Ask Startups

<i>This piece originally appeared on AllBusiness.com.</i><p>Entrepreneurs need to be prepared in pitching their startup companies to a venture capitalist by …

Venture Capital

An entrepreneur who built a 7-figure business says the smartest thing to do with your money is a habit you can start building today

The good news is <i>anyone</i> can put money aside and let it accumulate.<p>You don't need to be rich to invest— it's a concept that personal finance experts have been preaching for nearly a century, and is just as relevant today.<p>"Money comes to you when you are ready for it," explains entrepreneur Lewis …

Retirement

From drug addiction to Uber intern to powerful Uber exec at age 30, Austin Geidt's life is already the stuff of Valley legend

Five years ago, she saw some tweets about a startup looking for an intern. That startup was Uber.<p>It was 2010 and the economy was rocky. Jobs — even internships — were hard to get and her résumé was "blank," she told the audience at Fortune's Most Powerful Women Next Gen Summit in San Francisco on …

Silicon Valley

Amazon Top 20 Books in Databases & Big Data

The recent explosion of interest in data science, data mining, big data, and related disciplines has been mirrored by an explosion in book titles on …

21 technology tipping points we will reach by 2030

Many emerging technologies that you hear about today will reach a tipping point by 2025, according to a recent report from The World Economic Forum's Global Agenda Council on the Future of Software & Society.<p>The council surveyed more than 800 executives and experts from the technology sector to …

Internet of Things

The 15 most influential thinkers in business

You can credit Harvard Business School professor Clayton Christensen, for example, for sowing the seeds that became Silicon Valley's obsession with "disruption." And there are INSEAD professors W. Chan Kim and Renée Mauborgne, whose book "Blue Ocean Strategy" has sold 3.5 million copies and been …

Innovation

MIT System Could Soon Replace Human Intuition

The Data Science Machine can replace human intuition with automated algorithms. (Photo : MIT)<p>Scientists use big data analysis in order to search for …

Startups

Dreaming Of Starting A Small Business? Some Tips On How To Get Started

Whether you are a recent college graduate, a middle-aged person seeking a new career opportunity, or a recently retired senior looking for your next adventure, it’s a great time to start your own small business. This is thanks in large part to the recovery of the economy, the availability of …

Small Business

How to learn 30 languages

Some people can speak a seemingly impossible number of tongues. How do they manage it, asks David Robson, and what can we learn from them?<p>Out on a sunny Berlin balcony, Tim Keeley and Daniel Krasa are firing words like bullets at each other. First German, then Hindi, Nepali, Polish, Croatian, …

Language Learning

90-Day Goals Changed My Life: Here's My System

I’m a big believer in setting goals.<p>I’ve been following a system I created for myself in 1989. It’s worked <i>dramatically</i> for me, and it’s worked <i>dramatically</i> for others.<p>I’d like to share it: I promise it can work for you…<p><b>Why 90 Days?</b><br>When I first started setting goals, I’d set six-month goals. But I …

The Workplace

30 Under 30: The Entrepreneurs Making Healthcare Digital

Our annual list of the best-and-brightest in healthcare and science was so dense that we decided it was time for a spin-out.<p>This year there are two lists: this one, for entrepreneurs who are changing the healthcare space, and a second for pure scientists, which you can find here.<p>The 30 Under 30 in …

Entrepreneurship

The Best of Brain Pickings 2014 – Brain Pickings

After the annual reading list of the year’s best books overall, it’s time for the annual summation of the best <i>Brain Pickings</i> articles of the year — “best” meaning those most read and shared by you, as well as those I took the most pleasure in writing. Please (re)enjoy and have an inspired, …

This Unusual Startup Strategy Led to a $200 Million Acquisition by Microsoft in 18 Months | Inc.com

It's every startup founder's dream: being acquired for hundreds of millions without years of slogging away for decades.<p>And it came true recently for the founders of Acompli, an 18-month-old mobile email app.<p>I know what you're thinking--<i>how in the heck did that happen</i>? The industry is flooded with …

Startups

China builds computer network impenetrable to hackers

China is building the world’s first long-distance quantum encryption network, a 1,200-mile line between Beijing and Shanghai that will be theoretically unhackable<p><b>China</b> will soon have the world's most secure major computer network, making communications between Beijing and Shanghai impenetrable to …

Xi Jinping

How An Ex-Inmate’s Startup Is Improving Prisoners’ Lives

With Pigeonly, Frederick Hutson is using technology to keep convicts connected to friends and family–and maybe turn their lives around.<p>Entrepreneurs often tap personal experience for startup ideas. In Frederick Hutson’s case, that experience was incarceration. “I just saw so many inefficiencies …

Startups