Tarun Wadhwa is an aspiring entrepreneur and the son of serial entrepreneur Vivek Wadhwa. My dream was always to become a lawyer. I used to believe that law was the most direct way to impact the world
Your antagonist doesn’t necessarily need to be another business. Positioning yourself against an idea could, in fact, be the most durable approach. Social labels are like clothes: people love them when
This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships.
Kenya is at the forefront of the open data movement in Africa thanks to initiatives such as crowdsourcing software Ushahidi and government tracker Uchaguzi. At the recent The Next Web Conference Europe
Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer’s Leo Widrich explains the importance of color in website and brand design.