joe pappalardo

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How Mobile Coupons Are Driving An Explosion In Mobile Commerce

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which …

eCommerce

Smartphone Coupons Are Going Mainstream, Driving Dollars And Foot Traffic To Bricks-And-Mortar Retailers

Mobile commerce is exploding. As recently as late 2010, commerce transacted from phones and tablets was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%. That's approximately $18.6 billion in consumer spending— and that doesn't even include …

eCommerce

You'll Be Surprised By Which Retailers Are Most Mobile-Centric (Hint: It's Not Amazon Or eBay)

Everyone talks about the threat of mobile shoppers to traditional retail chains.<p>But there's also a great opportunity. Bricks-and-mortar retailers like Target and Best Buy are actually pretty successful in attracting mobile audiences.<p>In fact, they beat Amazon in the proportion of their digital …

Mobile

One Stunning Statistic Shows How Mobile Coupons Are Killing Print Ads

One such company is Advance Auto Parts, which has traditionally focused its advertising dollars in print and TV.<p>To study the effectiveness of ads online, the company recently ran a promotion simultaneously in print and online through RetailMeNot.<p>The results were astounding.<p>The redemption rate for …

Mobile

When Mobile and Retail Come Together: OT and Ingenico Demonstrate NFC Couponing at MWC

COLOMBES, France, Feb 25, 2014 (BUSINESS WIRE) -- Oberthur Technologies, a world leader in digital security solutions for the mobility space and …

L'Oreal, Walgreen's Look to Measure Effectiveness of Mobile Coupons

L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan for a mobile coupon campaign aimed at solving mobile advertising's …

eCommerce