As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 in
Smartphone Coupons Are Going Mainstream, Driving Dollars And Foot Traffic To Bricks-And-Mortar Retailers
Mobile commerce is exploding. As recently as late 2010, commerce transacted from phones and tablets was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen 11%.
Everyone talks about the threat of mobile shoppers to traditional retail chains. But there's also a great opportunity. Bricks-and-mortar retailers like Target and Best Buy are actually pretty successful
One such company is Advance Auto Parts, which has traditionally focused its advertising dollars in print and TV. To study the effectiveness of ads online, the company recently ran a promotion simultaneously