Joe Loffredo

82 Flips | 8 Magazines | 8 Likes | @joeloffredo | Keep up with Joe Loffredo on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Joe Loffredo”

CubeSensors Brings Health And Comfort Monitoring To The Whole Home

In the future, your home will know you just as well as your smartphone does. The era of the connected smart home is upon us, and that all starts with sensors.<p>CubeSensors, a competitor in our CES 2014 Hardware Battlefield, is looking to help you track the health and comfort levels in your home the …

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Independent booksellers bolstered in fight against Amazon

Independent booksellers are being sent reinforcements in the battle against Amazon with a website that will support the dwindling band of high street traders, backed by the world's largest publisher .<p>My Independent Bookshop, a social network for book lovers from Penguin Random House, launches on …

When Doctors Act on Tradition and Emotion Over New Science

This week a major journal published new recommendations for treating high blood pressure and cholesterol. But doctors are often reluctant to change old habits.<p>A series of new studies published in this week’s <i>Journal of the American Medical Association</i> underscore the complicated nature of new …

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …

Five strategies to get the most Social Security

President Barack Obama wants to eliminate, as part of his proposed fiscal year 2015 budget, aggressive Social Security claiming strategies “which …

The secret structure of great talks

From the "I have a dream" speech to Steve Jobs' iPhone launch, many great talks have a common structure that helps their message resonate with …

Amazon buried my novel: Those search algorithms are for sale

<b>Jeff Bezos (AP/Reed Saxon/Pakhnyushcha via Shutterstock/Salon)</b><p>I have a major publisher and a buzzed-about debut. So why did a search for my novel lead to Sweet Valley High?<p>Stephan Eirik Clark<p>March 2, 2014 4:00pm (UTC)<p>This article has been corrected to note that the quote attributed to George …

Study: Massive Online Courses Enroll An Average Of 43,000 Students, 10% Completion

Massively Open Online Courses are becoming more mainstream, as more top-tier universities give the public access to their courses. A new study demonstrates continued wide-spread popularity with part-time students looking to substitute otherwise cat-video-filled downtime with ivy league …

Silk Makes it Easier to Explore and Visualize Online Data

Silk is a beautiful website building platform for people who want to create and manage a specialized database online. Now, it’s rolling out a new ‘Explore’ page format so that visitors can easily search and filter the information that they’ve published online.<p>When you hit the Explore tab on the …

Why 37signals Refocused on a Single Product: Basecamp

We're changing our name and changing our focus to just one product--and it's going to let us do even more for our customers.<p>A few months ago, I got into a heated debate with my business partner, David Heinemeier Hansson. We were discussing ambitious plans for new products and updates to existing …

IBM Professional Certification Program - Home

This page has been moved<p>Visit our new website: IBM Professional Certification Program<p>If you have this page booked marked, please update to our new …

How to Avoid Spreading Myths and Misinformation Online

Even if you've never embarrassed yourself by unknowingly spreading an urban legend as fact to friends and family, you've at least been on the …

A Strong Sex Life Helps Couples Cope With The Trials Of Aging

Health problems can put a strain on a marriage at any age. But as we get older, chronic illnesses can make it even tougher to keep the spark alive.<p>Scientists at the University of Chicago have uncovered one way couples can offset the stresses of illness and aging: more physical intimacy.<p>Couples who …

10 New Books You Need to Read This Year

From biographies to technical studies and step-by-step guides, here are 10 books that you should look for in the next few months.<p>Of course, we think you can learn a lot online. But, if you’re looking to take a deeper dive, there is often no substitute for the kind of thoughtful analysis you can get …

Is it time for a competitor to the Olympics? | Seth's Blog

I'll confess that I don't watch the Olympics, but you'd have to be living under a rock to be unaware of the corruption and the expense. An …

15 jazz records for people who don't like jazz

<b>Busting the myth of jazz as a private island for the smug, middle-aged and lonely.</b><p>When the idea for this feature first came up it was with the …

Vinyl Records

The Top 7 Content Marketing Trends That Will Dominate 2014

Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.<p>With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of …

5 Ways to Develop a Unique Selling Proposition

A unique selling proposition, which defines your company’s unique position in the marketplace, is an important part of creating pricing power and a …

Business Strategy

New Research: Rituals Make Us Value Things More

Rituals in the workplace can reinforce the behaviors we want, create focus and a sense of belonging, and make change stick. I have gone on and on in the past about the benefits of established rituals and routines for personal productivity – how they capitalize on our brains’ ability to direct our …

7 Rules For Selling In A World That Has Enough Stuff

Author James Wallman says having too much stuff–or “stuffocation”–is the defining problem of our generation. Materialism is dead; experientialism is where it’s at. Here are seven ways that brands can meet this changing consumer tide.<p>There was a time when big was beautiful, more was better, and …

3 Ways Your Web Design Can Better Connect You to Your Audience - Copyblogger

How do people recognize good web design?<p>There is a big difference between good and bad design. Many people can identify a good design, but they don’t …

Brand tracking: try it and you’ll never look back

Specifically, the chief executive has asked me to take her through our brand tracking system. For the past five years we have used the same system, …

Marketing

Do you love your customers? | Seth's Blog

There are two ways people think about this:<p>We love our customers because they pay us money. (Inherent here is customers = money = love.)<br>• We love our …

Exhaustive lists as a reliable tool for unstucking yourself | Seth's Blog

When in doubt, or when it's just not good enough, make an exhaustive list.<p>Every complaint someone might have about a particular product<br>• Every media …

Twitter acquires over 900 patents from IBM after infringement dispute

Like many other tech companies, Twitter has decided to buy some of IBM’s patents rather than go to court.<p>Just days before Twitter’s IPO last November, IBM claimed that Twitter was infringing on three of its patents. And while it sounded like Twitter was gearing up to defend itself, IBM announced …

How to win followers and thinkfluence people

For many, Twitter has become a useful tool for increasing the scope and impact of their work. For others, it can be something of a mystery, with users feeling clueless as to how they might transition from one of the followers to one of the followed. Here are tips on how to maximize your Twitter …

How to Analyze and Leverage Google’s Guest Blogging Warning

So considering the fact that Google’s Web spam team is working ‘round the clock to be able to identify and penalize unnatural link building methods, and that their leader has just declared war against low-quality guest blogging – it doesn’t take a genius to know what the nearest Google penalty is …