The eCommerce Project
By Jodi Gaines Pereira | Exploring the ins and outs of eCommerce Marketplaces, eCommerce news, online selling and thought leadership.
Let’s be honest.<p>Online marketing is challenging. Every entrepreneur with a website has found this out at one point or another.<p>If you’re like most other entrepreneurs, you have poured tons of effort into your marketing efforts. You work on your content and your social media presence.<p>Only to realize …Digital Marketing
At its peak, One Kings Lane was worth $900 million, nearly a member of the exclusive billion-dollar startup club. But when it was bought by Bed Bath & Beyond in June, it sold for a fraction of that.<p>According to Bed Bath & Beyond's most recent quarterly earnings filing, the home-goods website was …Startups
Amazon's highly underrated strength in search.<p>E-commerce ad unit not being priced in by market.<p>Amazon Prime is more than a subscription …Amazon
E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues<p>Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation and subscriptions and combined with insufficient revenues from online advertising, many …Condé Nast
eCommerce is quickly moving from a transactional model to a relational one. People want to buy from certain sellers not only because they’re …Mobile