The eCommerce Project

By Jodi Gaines Pereira | Exploring the ins and outs of eCommerce Marketplaces, eCommerce news, online selling and thought leadership.

Here's What Entrepreneurs Need to Know about SEO

Let’s be honest.<p>Online marketing is challenging. Every entrepreneur with a website has found this out at one point or another.<p>If you’re like most other entrepreneurs, you have poured tons of effort into your marketing efforts. You work on your content and your social media presence.<p>Only to realize …

Digital Marketing

Bed Bath & Beyond paid only $12 million for One Kings Lane, a startup once worth $900 million

At its peak, One Kings Lane was worth $900 million, nearly a member of the exclusive billion-dollar startup club. But when it was bought by Bed Bath & Beyond in June, it sold for a fraction of that.<p>According to Bed Bath & Beyond's most recent quarterly earnings filing, the home-goods website was …


Amazon Is Google's Biggest Search Threat - Will It Crush The Search Giant?

Amazon's highly underrated strength in search.<p>E-commerce ad unit not being priced in by market.<p>Amazon Prime is more than a subscription …


Publishers become retailers in the market for survival

E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues<p>Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation and subscriptions and combined with insufficient revenues from online advertising, many …

Condé Nast

Why Sellers Should be on Facebook Now!

eCommerce is quickly moving from a transactional model to a relational one. People want to buy from certain sellers not only because they’re …


Understanding Instagram for eCommerce Sellers

Facebook may have the bulk of social media traffic, but Instagram has a leg up when it comes to interaction. Instagram boasts over 300 million …