João T. Fernandes

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A Futurist Looks at the Future of Marketing

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom <i>The Wall Street</i> …

Which Behaviors Must Leaders Avoid?

If you want to empower, engage, or motivate others, don’t just focus on increasing your positive behaviors. Pay attention to what you need to <i>stop</i> doing as well. Why? Because people remember the bad more than the good. To quote from a previous HBR article, How to Play to Your Strengths, “Multiple …

Idea Entrepreneur: The New 21st Century Career

There is a new player emerging on the cultural and business scene today: the idea entrepreneur. Perhaps you are one yourself — or would like to be. The idea entrepreneur is an individual, usually a content expert and often a maverick, whose main goal is to influence how other people think and …

Should You Take That Innovation Job?

You’ve been working at a small start-up for a while now when a large, deep-pocketed corporation comes knocking, asking you to join its innovation team. Should you take the job? Will this be the chance to exercise your entrepreneurial imagination in a more secure environment with ample assets? Or …

A Beautifully Curated Online Shop Dedicated To Today’s Mobile Workers

Mobilegear.com teamed up with Lunar Design to create a curated e-commerce solution for the untethered workforce.<p>Mobile workers are a fast-growing group. Almost one-fourth of Americans work some hours from home each week, and the number of companies that give their employees the option to work …

Design

Apple’s Tim Cook On Why The Nike+ FuelBand Works And Google Glass Doesn’t

At the All Things D conference, the tech giant’s commander-in-chief shared his thoughts on the hottest space in technology: wearables.<p>Beyond the razzle-dazzle keynotes, it’s rare that we get a peek inside the mind of Apple. But at the All Things D conference–a tech conference helmed by the <i>Wall</i> …

Gmail’s New Tabbed Inbox: An Automated Cure For Email Overload

The revised Gmail helps users manage a new breed of spam: the endless stream of semi-relevant deals, newsletters, and social media updates that pour into our inboxes every day.<p>As developers continue to give us smart new tools for managing our unruly inboxes, Google has turned its attention to the …