Joao Viegas

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America the Beautiful: More LGBTQ Couples Featured in Ads

It’s about time advertisements acknowledged the world’s shifting family dynamics. I think many of us are used to commercials that feature a wife, …

Expressive Photos Reveal a Rare, Alternative View of Iran

An image of Iran that many people around the world are familiar with is the view of Iran as a troubled nation plagued by an oppressive government, ultra-conservative ideologies, brutal executions, public demonstrations, rumors of nuclear weaponry, and women who are forced to wear head coverings …

Pets

The Six Motives of Creativity: Mary Gaitskill on Why Writers Write

Why do writers — great writers — write? <b>George Orwell</b> attributed it to four universal motives. <b>Joan Didion</b> saw it as access to her own mind. For <b>David Foster Wallace</b>, it was about fun. <b>Michael Lewis</b> ascribes it to the necessary self-delusions of creativity. <b>Joy Williams</b> found in it a gateway from the …

Advice from Artists on How to Overcome Creative Block, Handle Criticism, and Nurture Your Sense of Self-Worth

<i>“Inspiration is for amateurs — the rest of us just show up and get to work,”</i> Chuck Close scoffed. <i>“A self-respecting artist must not fold his hands on the pretext that he is not in the mood,”</i> Tchaikovsky admonished. <i>“Show up, show up, show up, and after a while the muse shows up, too,”</i> Isabel Allende …

See Everything That’s Beautiful About Advertising in Two Simple Print Ads for a Bookstore

These are a couple of years old, but new to us—some amazing, beautifully simple print ads for a bookstore in Brazil. Delightful idea, gorgeous …

Advertising Industry

Advertisers Seem to Care More Than Publishers About Seeing Ads

Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands …

Digital Advertising