Joao Viegas

6 Flips | 2 Magazines | 1 Like | 7 Following | @joaofgviegas | Keep up with Joao Viegas on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Joao Viegas”

America the Beautiful: More LGBTQ Couples Featured in Ads

It’s about time advertisements acknowledged the world’s shifting family dynamics. I think many of us are used to commercials that feature a wife, …

Human Rights

Expressive Photos Reveal a Rare, Alternative View of Iran

An image of Iran that many people around the world are familiar with is the view of Iran as a troubled nation plagued by an oppressive government, ultra-conservative ideologies, brutal executions, public demonstrations, rumors of nuclear weaponry, and women who are forced to wear head coverings …

The Six Motives of Creativity: Mary Gaitskill on Why Writers Write

Why do writers — great writers — write? <b>George Orwell</b> attributed it to four universal motives. <b>Joan Didion</b> saw it as access to her own mind. For <b>David Foster Wallace</b>, it was about fun. <b>Michael Lewis</b> ascribes it to the necessary self-delusions of creativity. <b>Joy Williams</b> found in it a gateway from the …

Advice from Artists on How to Overcome Creative Block, Handle Criticism, and Nurture Your Sense of Self-Worth

<i>“Inspiration is for amateurs — the rest of us just show up and get to work,”</i> Chuck Close scoffed. <i>“A self-respecting artist must not fold his hands on the pretext that he is not in the mood,”</i> Tchaikovsky admonished. <i>“Show up, show up, show up, and after a while the muse shows up, too,”</i> Isabel Allende …

See Everything That’s Beautiful About Advertising in Two Simple Print Ads for a Bookstore

These are a couple of years old, but new to us—some amazing, beautifully simple print ads for a bookstore in Brazil. Delightful idea, gorgeous …

Advertisers Seem to Care More Than Publishers About Seeing Ads

Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands …