Joanna CronkFred, an Eerily Lifelike Android, Visited a Pub to Promote WestWorld (and the Robot Uprising)verified_publisherAdweek - David GrinerNow TV’s unnerving stunt hypes Season 2 of the sci-fi hit. Fred’s just a normal bloke with normal thoughts: He hates sunny weather, thinks humans are …
Joanna Cronk0:31FEM CURRENCY - THE FIRST CURRENCY THAT CLOSES THE GENDER PAY GAPMAYD Hamburg on YouTubeWomen in Germany earn 21%* less than men. Time for equality, time for FEM: world's first currency for women only, that closes the Gender Pay Gap. Because it ...
Joanna CronkOld Spice's New Print Ad in GQ Contains a Full-Sized Disposable Paper Blazerverified_publisherAdweek - Tim NuddScented with the ‘luxurious smells’ of Old Spice Captain. Fragrance advertisers think they’re cool with their scent-strip print ads in glossy …
Joanna CronkWhy the Ikea Ad That You Pee on Is (Maybe) Not as Weird as You Thoughtverified_publisherAdweek - Tim NuddÅkestam Holst gives us the backstory. Ikea is no stranger to generating buzz with its advertising. But the brand’s first viral ad of 2018 is unusual, …
Joanna CronkWieden + Kennedy Lodge Made 7 Reddit-Themed Escape Rooms for a Toy Robot Brandverified_publisherAdweek - Lauren JohnsonElaborate IRL and digital campaign aims to drive holiday sales. Brands have mixed results when it comes to jumping into the Reddit fray. Sometimes it …
Joanna CronkWhy CNBC Had People Interview for Jobs in a Glass Box Outside Rockefeller Centerverified_publisherAdweek - Tim NuddAn uncomfortable promo for a new reality show. Interviewing for a job is stressful enough when it’s just you and the interviewer. It gets a whole lot …