J.Alexander

143 Flips | 5 Magazines | 63 Likes | 5 Following | 9 Followers | @jmirach | Keep up with J.Alexander on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “J.Alexander”

The future of digital marketing: predictions for 2018

As the year draws to a close, Return asks its senior team to reflect on 2017 and offer predictions for 2018. Topics raised include programmatic and …

Apple's New Operating System Will Kill the Cookie (and That's OK)

Well,<p>it's that time of the year—Apple has released its latest products and innovations, and everywhere you turn, someone is gabbing about the X's …

4 Realities Marketers Need to Fully Grasp in Order to Survive

Driven by consumer demand for better, more personalized experiences with brands, marketing has undergone a sea change in recent years.<p>Whether opening …

Marketing

Level-Up Email Campaigns With Customer Journey Mapping

I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting …

Web Design

How Marketing Will Change in a Post-Phone World

I have a hypothesis: once everyone gets their hands on an iPhone X, it won’t just mark the device’s 10th year of incremental evolution; it will also …

Amazon’s Plan To Take Over Your Living Room

Amazon, Ikea, and Target–plus a slew of startups–are fighting to sell you a midcentury-inspired sofa.<p>This week Amazon debuted two new furniture brands exclusive to its website: Rivet, a midcentury modern-inspired collection of upholstered goods, case goods, lighting, artwork, rugs, and decor items, …

How To Think About The Future Of Marketing (And Everything Else)

Advertising should elevate people, not do anything to sell them more crap.<p>This week, <i>BuzzFeed</i> downgraded its revenue projections, which sent media and advertising into a tizzy. If even a page-view juggernaut like <i>BuzzFeed</i> was struggling in the current advertising climate, what did that mean for the …

Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead | Inc.com

<i>How effective is Google AdWords? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by Justin Rezvani, Founder & CEO at theAmplify, on Quora:</b><p>For the past decade, digital advertising has been on an …

Public Relations

This Is the Job That Best Prepares You for CEO Success

Best training ground for the C-suite isn't glamorous, just crucial.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many paths lead to the CEO chair, but one individual role best prepares people to be a CEO -- product manager. This job is a great training ground for chief executives, at …

How To Kick-Start Powerful Conversations At Work

How can you kick-start a powerful conversation at work?<p>We all know communication is vital when it comes to leadership. It’s a word we hear all the time in speeches, TED talks, and blog posts. But where do you start? If you’re an introvert, and a leader, what questions can you ask to engage …

Personality

15 Minutes and a Kettlebell Are All you Need for a Great Workout

Sometimes we just don’t have the time or resources for a complete workout. But it’s easy to make the most out of an ill-equipped gym space or being …

Scientists Taught A Robot Language. It Immediately Turned Racist.

A new study finds that some artificial intelligence algorithms associate names like Adam and Courtney with words like “peace” and “friend,” while linking Jamel and Jasmine more strongly with “murder” and “abuse.”<p>One day a few years ago, while talking to a journalist in her office, Harvard computer …

Artificial Intelligence

AI programs exhibit racial and gender biases, research reveals

An artificial intelligence tool that has revolutionised the ability of computers to interpret everyday language has been shown to exhibit striking gender and racial biases.<p>The findings raise the spectre of existing social inequalities and prejudices being reinforced in new and unpredictable ways as …

Artificial Intelligence

Three Signs You're Becoming A Real CEO

There are two ways to become a CEO. The first and most traditional route is to work your way up through the ranks of an organization until you find yourself in the top leadership position.<p>The second and far easier way is to start your own business and name yourself CEO.<p>Of course, climbing the …

Leadership

Teens have a new favorite restaurant — and it’s not Starbucks

The fried-chicken chain has stolen the top spot from Starbucks in the latest Piper Jaffray survey on teen spending.<p>That's a huge upset. Starbucks has won the No. 1 spot among teens in almost every semi-annual Piper Jaffray survey for the last seven years.<p>Starbucks is now in second place, followed …

Retail Payrolls Sustain a New Blow as Shopping Habits Shift

Doors at many Macy’s, Sears and J. C. Penney stores may still be open, but some of the jobs they once supported are starting to vanish.<p>General merchandise stores shed 34,700 jobs in March, the government announced Friday, the single most disappointing figure in a generally disappointing jobs report.<p>…

eCommerce

5 Industries That Are Prime Targets for Disruption | Inc.com

Disruption is the name of the game at the dawning of any new age. During the Industrial Age, the entire course of history was changed as new technology disrupted everything from production to transportation--and even banking.<p>Fast-forward to today, and we're in the midst of similar upheaval as we …

Real Estate

You Need To Start Aqua Jogging Once A Week

Pool running often gets a bad rap: It’s boring, it’s only for rehabbing injuries, and it’s not much of a workout. False! Turns out, it’s the smart …

5 Healthy Carbs You Should Be Eating More Often

If nutrition were like high school, healthy carbs would be that misunderstood kid with a bad reputation and a heart of gold. “People think they’ll …

Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points …

This Week In Credit Card News: Wells Fargo Fallout Continues; Starbucks' Unique On-The-Go Ordering

<i>Wells Fargo Credit Card Applications Plunge 55%</i><p>Wells Fargo is having a hard time getting Americans to sign up for credit cards these days. Credit card applications at Wells Fargo plunged by 55% in February, the sharpest decline since the bank’s fake account scandal erupted last September. In …

Banking

Real Estate May Be A Time Bomb

Relative to history, housing remains affordable but consumers remain squeezed and incomes are falling.<p>Housing demand is weak but supply is low …

3 Strategies for Projecting Success and Confidence as a Leader

A leader's job is to step into everyone's shoes and find ways to make the path less treacherous, stressful and demoralizing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This article is included in</i> Entrepreneur Voices on Effective Leadership<i>, a new book containing insights from more</i> …

12 Podcasts That Will Make You a Better Leader | Inc.com

Podcasts continue to grow in popularity as a convenient way to stay on top of all kinds of topics. As a result, the field is becoming steadily more crowded--a recent check of iTunes showed more than 100 podcasts with the word <i>leadership</i> in their title. Some are focused on special interests like …

Leadership

Amazon Ready for Another Credit Card

<b>Card Portfolio Encourages Spending, Yet Has Not Kept Up with Amazon Prime</b><p>Consumer Intelligence Research Partners (CIRP) released analysis of branded credit cards offered by Amazon, Inc. (NASDAQ:AMZN), including co-branded Visa credit cards and proprietary Amazon and Amazon Prime charge cards.<p>Amazon …

More Than 75% Of Macy's Shoppers Visited Amazon For The Holidays

With Macy’s wrapping up the 2016 holiday season with yet another sub-par performance, it seems the beleaguered department store can sum up its shopper sentiment with one statement: <i>to Amazon we shall go!</i> According to Prosper Insights’ January 2017 survey of more than 7,500 U.S. adults, more than …

eCommerce

Sign-Up Bonuses Make Credit Card Offers Tempting

Signing up for a credit card can come with all kinds of benefits, from earning rewards—such as cash back—to perks such as access to airline lounges. …