M.E
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What B2B Trade Show Attendees REALLY Want From Exhibitors
In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new …
IMEX closes with 33% increase in business appointments
The 2013 edition of IMEX came to a close today with IMEX Group Chairman, Ray Bloom, announcing several important new business achievements for the …
NetworkingUsing Social Media For Lead Generation [Infographic]
Posted By Solon Harmony Dolor on Jul 14, 2013 | 1 comment<p>When it comes to lead generation, social media can be a very effective tool for …
18 Easy Conversation Starters For Networking Events | Work It Daily
I think one of the hardest things about networking events is just getting a conversation going with someone – without being awkward about …
Demystifying Strategy: The What, Who, How, and Why
Many leaders I work with struggle with strategy. They know it’s important to have strategies in order to align decision making in their businesses. They understand that they can’t observe and control everything in their organizations (much as many of them would like to). They earnestly want to …
Part Three: 5 Tips For Using ROO And ROI Together To Measure An Event
<i>In our first post, we offered up our belief that ROO and ROI need to be measured separately because they provide different data about different</i> …
Marketing8 Ways To Stand Out at a Trade Show - Canadian Business - Your Source For Business News
<i>Written by Wayne S. Roberts</i><p>In my 25 years in the branding and advertising business, I’ve attended a ton of trade shows across North America. Sadly, …
Marketing