Jason Melton

27 Flips | 3 Magazines | 18 Likes | 1 Following | 2 Followers | @jmelt2014 | Keep up with Jason Melton on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jason Melton”

Steve Blank On Why Most Startups Fail, And It's Got Nothing To Do With Technology

When well-known entrepreneur Steve Blank took the stage at Qualcomm’s San Diego headquarters last week, it felt a little like a rock star was in the house. The audience was chock full of current and aspiring startup founders, many of them engineers (this was Qualcomm’s stage, after all….).<p>Blank is …

Startups

10 Digital Marketing Questions Every Small Business Should Answer Yes To

If you don’t answer yes to these questions, there is opportunity for great improvement to be made in your digital marketing.<p>1 – Do you have the …

6 Steps to a Dynamic Multichannel Marketing Strategy That Gets Results

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The stats are staggering: Nine out of 10 startups fail.<p>But you already knew that.<p>The <i>why</i>, on the other hand, is a lesser-known fact: poor marketing.<p>If there’s one piece of advice every new entrepreneur needs to hear, it’s to avoid …

The Marketing Technology Game of Thrones [SlideShare]

When you hear Game of Thrones, what’s the first thing that comes to mind?<p>Probably marketing technology, right?<p>Okay, maybe not — but that doesn’t mean …

Marketing

7 Signs You Will Fail as an Entrepreneur | Inc.com

Not everyone is cut out to be an entrepreneur. Many decide to begin a startup only to find it was more than they bargained for, they had the wrong motivation, or perhaps their skill set wasn't appropriate. Sadly, these people waste time and resources not only of their own, but of the people who …

Entrepreneurship

The Emergence Of Small Town Angel Investing

Many have the impression that most angel investing happens in Silicon Valley, Boston and New York. I’m here to tell you that angel investing is thriving in many other places across the country. Case in point: angels in so called “flyover states” without a tradition of venture capital or cities with …

Venture Capital

How Technology Can Help Your Business Get Funded

As a startup founder, your financial situation and getting your ideas funded are likely at the forefront of your mind much of the time. In fact, …

Marketing Lessons From Taylor Swift’s Playbook

She's social media's golden child and one of the world's most innovative marketers. Love or hate her, there's lots you can learn from her.<p>My knowledge of Taylor Swift ran only three albums deep until about a month ago. I found myself wedged into a 12-person limo with 15 other people on the way to …

The Battle For Your Smartphone Calendar -- And Why Narrow AI Will Win

A confluence of trends — the explosion of smartphones (forecast by eMarketer to be in the hands of 1 out of 4 on the planet by 2017), a flurry of successful fundraising by startups, vastly improved algorithms, plus the rising expectation by real people that technology can and should ‘automate’ the …

Estonia's Rise As A High-Tech Leader Boils Down To One Notion: Think Globally From The Start

The small Baltic country of Estonia, with a population of slightly more than 1 million, is a place with big ideas and a big footprint in the world of technology. Entrepreneurs who plan to expand globally in 2015 can take note from Estonia’s rapid success. In Estonia, thinking globally has become a …

10 Cool Marketing Automation Startups to Watch

Marketing automation can help businesses target prospects, separate out the tire kickers from the real buyers, and even help you find and test ideas …

Marketing automation as a bellwether of overall martech landscape - Chief Marketing Technologist

It’s the closing of the year. A time for gathering together with family and friends. A time for consuming far too much food and drink. A time for …

Big Idea 2015: Make This the Year You Finally Launch Your Own Startup

2015 will be the time to start a business. Here’s why and how.<p>Around the world we are facing unprecedented unemployment – even in the developed …

The Secret to Business Success That Many Successful Entrepreneurs Forget | Inc.com

We spend a lot of time in this column talking about how to get people to notice and buy whatever it is you're selling. However, when you focus on marketing as single-mindedly as I tend to do, it can be easy to lose sight of a certain central business truth: No matter how good your marketing is, you …

Business Strategy

6 Ways That Lack Of Focus Can Kill Your Business

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of …

Is The IPO Outmoded? Why Venture Backed Companies Are Waiting Longer To Go Public

Tech companies are staying private longer. Amazon went public in 1997, just two years after its first round of institutional financing, at a market capitalization of about $440 million. Compare that with on-demand ride service Uber Technologies, which remains private close to six years on and after …

4 Lessons Startups Can Learn From Innovative Veterans

While deployed aboard the USS Peleliu in 2010, 1st Lieutenant Tony Hatala had the idea of hosting a half-marathon on the deck of an aircraft carrier – quite a feat, considering that an aircraft carrier deck is only 800 feet long and constantly being used for takeoffs and landings. He enlisted the …

8 Books That Will Help Any Technical Entrepreneur | Inc.com

As serial technical entrepreneurs, Laura Smoliar and Ted Hou have had plenty of occasions to figure out what they don't know. One way to fill the gaps: Good books. At a talk earlier this month hosted by Columbia Startup Lab, the duo presented their list of best books for entrepreneurs, with a …

14 Things You Better Love Before Becoming an Entrepreneur

Imagine somebody asked you to write on a piece of paper the things you love doing. If what came to mind was “partying, hanging out with friends, going to the beach, meeting new people, traveling,” you might ready to go on vacation or spring break.<p>If on the other hand, you wrote “learning, making …

This Unusual Startup Strategy Led to a $200 Million Acquisition by Microsoft in 18 Months | Inc.com

It's every startup founder's dream: being acquired for hundreds of millions without years of slogging away for decades.<p>And it came true recently for the founders of Acompli, an 18-month-old mobile email app.<p>I know what you're thinking--<i>how in the heck did that happen</i>? The industry is flooded with …

Startups

Why Marketers Struggle To Understand Analytics

I want to understand why marketers struggle with digital analytics. I’ve spent close to a decade helping companies navigate digital technology; and at the heart of my work, there has been an emphasis to properly measure and account for my efforts.<p>I’ve learned that it doesn’t matter what industry …