John McClean

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Search Engine Optimization Is Ever-Changing: 2014 SEO Trends You Need to Know

With the recent Panda 4.0 Google algorithm update, SEO is beginning to change in 2014. Changing best practices, keywords and relevancy are just some of the issues businesses now face. It is important to keep up with the latest trends in the space so that your business doesn't find itself on the …

Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm

On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster …

Algorithms

Local SEO Best Practices in 2013

<b>Local SEO Best Practices in 2013</b><p>As algorithms continue to evolve and strive to provide users with the most relevant content possible, search engines …

The History of SEO

SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the …

Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand

Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and …

How To Improve Local SEO with Kris Jones of ReferLocal

<b>What is happening with local SEO?</b><p>Local SEO—or LSEO as I like to call it—is evolving quickly. For instance, Google recently began the process of …

SEO

Video SEO Guide: A Gift For All The SEM Professionals

One responseSEO7 min read<p>Why Video Marketing through Video SEO?<p>Search Engine Marketing is considered as the most efficient and convenient method of …

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

SEO. Inbound marketing. Content marketing. Whatever you call it, these are very simple terms for what has become a very complex job.<p>Just like the …

Engines

Google Publishes Its Search Quality Rating Guidelines For First Time

As part of the How Search Works interactive infographic Google released today, they have decided to publish their search quality rating guidelines …

2013: The Year In Google SEO So Far

In the first half of this year, there has been a lot of SEO-related news coming out from Google. Google has pushed out many new algorithms, made many …

Friday Happy Hour: Study Ranks Top Factors Contributing To Your Site's SEO

What are the most important factors in ranking your website on Google? SEO and marketing gurus Moz recently released their 2013 survey and study, and …

Top Ten Element of Onpage SEO

Learn the top ten elements of onpage SEO, from creating quality content to writing good keyword-rich titles and meta descriptions, adding alt text tags and images that capture attention, including high-quality video, emphasizing critical content with proper formatting using headings (H1, H2, H3, …

Top 10

SEO and Its importance

Search Engine Optimization (SEO) is the right method to promote your site and draw trafffic organically in your site. Webmaster are now given much importance on SEO for their business. Learn more from my slide.