James Bessette

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Integrating calls to action on higher education landing pages

This presentation gives you a resume of some best practices regarding CTAs on your landing pages.

New Facebook Marketing Research Shows What Works

Shares 8K<p>Are you wondering what works with Facebook and what’s a waste of time?<p>Do hashtags make a difference?<p>What about sponsored stories?<p>There’s …

4 Tools That Improve Your Social Media Analytics

Shares 4K<p>Do you want more insight about your social media activities?<p>Are you looking for a tool to bring important analytics to one place?<p>In this …

Analytics

Why Your Web Analytics KPIs Are Wrong (And Getting Worse) And How To Fix Them

You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – in order to grow and remain competitive in this increasingly digital world. Yet it’s ironic that, …

Is Snapchat right for your brand?

<b>Snapchat, the equally popular and controversial photo-sharing site, has edged out Facebook in being the most frequently used platform to upload</b> …

The History of Hashtags [Infographic]

In the pre-Twitter days, # was known as a pound or number sign, the lowliest key on a telephone's numeric pad. Then, in 2007, Twitter placed the …

Why Your Social Media Metrics Are a Waste of Time

Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media company, and until recently even we were confused about what metrics mattered.<p>If you think pageviews, unique visitors, registered members, conversion rates, …