MMR: Mobile Media Research

By Juan Miguel Aguado | Data and News on Mobile Media Evolution

Want to boost your news app? Hire a gamer.

News publishers have a lot to learn from the gaming industry. Especially when it comes to testing and promoting apps.Continue reading on Monday Note »

A/B Testing

Julia Cagé’s Kolkhoz Media Dream

French economist Julia Cagé has built an intellectual contraption that made her the wonder child of French media elite.Continue reading on Monday …

Journalism

The end of a mobile wave; the Dell of mobile

The mobile phone industry has had two waves - first voice and SMS and then the smartphone. The voice wave has taken it from zero to 5 billion people …

Shenzhen

MediaXchange, U.S. newspapers’ biggest industry event, will be an echo chamber without solutions

The Newspaper Association of America’s annual MediaXchange conference is this weekend. And while I won’t be at this year’s event, I’ve been a “member”, attendee and sponsor in the past, and will attend again in the future.<p>Like the 17th iteration of Groundhog Day, sessions will focus on digital …

Print Media

Mobile Marketing Playbook

<b>CHAPTER ONE</b><p><b>Mobile Changes What’s Possible</b><p>The consumer experience is central to becoming “brand ready” for mobile. Whatever your mobile strategy, it …

Ad Blocking on Mobile: Who's Doing it and Why

Mobile ad blocking installs just spiked 3X in the last three months. But who is installing ad blocking browsers and apps? And why?<p>A little slice of …

Mobile Is Driving UK Ad Spend Growth

Mobile ad spending in the UK continues to show strong growth and is expected to rise 35.0% this year to £4.58 billion ($7 billion), accounting for …

6 Location-based Social Media Monitoring Tools

Do you want to reach local customers on social media? Are you monitoring the online conversations near your business? Geo-specific social media …

Social Media Marketing

5 Essential Search Trends That Will Impact Online Revenue In 2016

What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores five trends to keep an eye on.

MARK MAHANEY: How Facebook is taking over the world

On Wednesday, RBC Capital Markets analyst Mark Mahaney gave an in-depth presentation at Business Insider's IGNITION conference on Facebook's biggest opportunities looking to the future.<p>Here's the full presentation he gave outlining his predictions for what's next for the social network.

Un español vale la mitad que un americano en Facebook

Una investigación realizada por dos hermanos españoles mide cómo la red social pone precio a los anuncios de los perfiles<p>No es lo mismo ser español …

The father of 'disruption' theory explains why Netflix is the perfect example — and Uber isn't

Clayton Christensen popularized the term “disruptive innovation” in his iconic book, "The Innovator’s Dilemma," published in 1997.<p>The phrase describes a specific way that smaller companies can outcompete and eventually destroy their bigger rivals. And it has become an obsession for entrepreneurs, …

Disruption

Tech Is Eating Media. Now What?

A<b>ny industry</b> sufficiently powerful to absorb the fourth estate is worthy of its scrutiny. This is not quite a paradox. It <i>is</i> disorienting. And …

Journalism

Newspaper Digital Audience Grew Twice as Fast as the Internet in Past 12 Months

The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is a …

El día en que WhatsApp y wifi acabarán con la telefonía

Las llamadas por Internet y las redes inalámbricas revolucionan los hábitos de los usuarios y las cuentas de las operadoras<p>La telefonía móvil nació …

To Fight Ad Blocking, Build Better Ads

The first time I installed an ad blocker on my browser was in 2006. I don’t remember how I heard about Adblock Plus, but I do remember feeling a rush …

Ad Blockers Will Change How Ads Are Sold

<i>Thomas Schreiber at DNI’s conference</i> <i>Ad blocking keeps growing and widening the chasm between publishers and advertisers. Media executives no longer</i> …

Ad Blocking

Mobile, ecosystems and the death of PCs

One of the ways that tech progresses is in generational changes in scale. We had mainframes, then minicomputers, then workstations and PCs, and now …

IPad Air

Ad Blockers and the Next Chapter of the Internet

On September 29, 2015, <i>Techdirt</i> posted “You Can Now Turn Off Ads On Techdirt,” explaining all the reasons why they were granting readers the power to not see ads. Perhaps most telling was this line: “We’re going to allow you to decide how you best want to support this site and trust you to figure …

Advertising

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Las noticias según Facebook: la plataforma se amplía con la app independiente Notify

Aunque el móvil que la compañía lanzó no cuenta precisamente como uno de sus éxitos, hablar de <b>Facebook</b> sólo como red social es algo ya muy desfasado. …

Is Your Newsroom Future Proof? (Part 1)

40 Questions & 12 Trends for the Future of Journalism<p>Introduction<p>Almost two years ago I started Journalism Tools as a way to keep up with the …

Journalism

The Unstoppable Revolution

In the 18th century a number of innovations in the textiles industry kicked off the industrial revolution – the single biggest societal change since …

Advertising

Ganan las telecos: Europa vota contra la Neutralidad de la Red

Era un día importante para el futuro de Internet, pero no ha salido bien. Hoy el Parlamento Europeo ha debatido y aprobado la famosa propuesta de …

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Mobile is not a neutral platform

For a decade or two, for most people 'the internet' meant a web browser, a mouse and a keyboard. There were a few things around the edges, like IM, …

Google Maps

App Usage Surpasses TV: Traditional Media Companies Slowly Wake Up

We spend a lot of time on our mobile phones (that’s no surprise). But, what’s changing yearly about the way we use these devices? Simon Khalaf, …