Joshua Lowcock

62 Flips | 2 Magazines | 8 Likes | 2 Followers | @jlowcock | www.joshualowcock.com

Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is …

Advertising Industry

2018.03.09 Last Week in Digital Media

A somewhat slower new cycle this week (Ha ha ha…) with the countdown to the upfront cycle as well as the developer conferences for Facebook and …

2018.03.09 Last Week in Digital Media

Here’s the news you may have missed from the past week.<p><b>General</b><p><b>Mobile World Congress</b> (MWC) recently wrapped up. The IPG Media Lab has a good write up …

2018.02.16 Last Week in Digital Media

• <b>Chrome Ad Blocking</b> came into effect February 15th. The Chromium Blog published more details on ad blocking works and clearly explaining that the goal …

2018.02.09 Last Week in Digital Media

Listen to this article.<p>Here’s all the news you may have missed:<p><b>GENERAL</b><p>The IPG Media Lab published their <b>2018 Outlook</b>, highlighting the 4 big trends: …

Google Flights

2018.02.02 Last Week in Digital Media

Hope you had a good weekend, here’s the news you may have missed:<p><b>GENERAL</b><p><b>TapAd</b> is exiting the media side of the ad industry, with the media business …

2018.01.26 Last Week in Digital Media

Listen to this article.<p>Here’s the news you may have missed:<p><b>GENERAL</b><p>A rumor doing the rounds last Friday is that <b>Salesforce</b> is in talks to acquire …

Customer Service

2018.01.05 Last Week in Digital Media

Listen to this article.<p>Here’s all the news that you might have missed over the holiday break and the first week back.<p><b>Industry News</b><p>Rumors are swirling …

Profit

2018.01.12 Last Week in Digital Media

Listen to this article.<p>CES 2018 has come and gone and there is a lot of news. I won’t go into all of the detail, as the IPG Media Lab blog has great …

Google Home

Comment on The Digital Advertising Industry Has An Identity And Data Integrity Problem by Mark Evans

Joshua,Thank you for this article. It is critical that marketers and agencies demand more information from providers about data quality. The …

Advertising Industry

Digital Display Ads to Overtake Search, Bringing a Reckoning for Google

Winter is coming for search.<p>As advertising keeps flooding over from television to digital screens, this year will mark a first: More online ad dollars will go to ads that aren’t for search results than to those that are.<p>That’s per eMarketer, which measures this sort of stuff. A Monday report claims …

Reddit’s 2015 stats: Pageviews up 16% to 82 billion, submissions hit 73 million, comments pass 725 million

Reddit today announced that in 2014 it served an impressive 82.54 billion pageviews in over 88,700 active subreddits. The company also shared that it saw 73.15 million submissions, received 725.85 million comments, and enjoyed over 6.89 billion total votes during the year.<p>Using 2014’s figures, we …

Venture Capital

The Weirdest Tech Predictions For the Next 50 Years | Men's Health

Pearson claims he has an 85% accuracy track record for making “logical deductions for tomorrow based on things we can already see happening.”<p>(No, we’re not entirely what that means either. But that’s why we’re not futurologists.)<p>Spoiler alert: What you’re about to read may or may not actually be …

Search Is Effective for Content Marketing Distribution in Australia

Four in five marketers in Australia use content for marketing purposes this year, according to research. And many are using paid ads to get their …

Here's how to see the secret list that determines what ads you see on Facebook

This list of ad preferences is "created for you based on things like your profile information, actions you take on Facebook and websites and apps you use off Facebook," the social media platform explains. Preferences are broken down into categories like technology, people, and shopping.<p>While many …

Why advertisers must fight to control impression decisions

The online ad industry is experiencing a seismic shift when it comes to who controls the decision-making and allocation of ad impressions. Brands that leverage technology for programmatic buying have gained the ability to activate audiences across multiple campaigns. If these brands find a single …

Digital Advertising

The FTC has finally given some specific guidance on what native ads are meant to look like

The popularity of native advertising — the practice of creating paid-for content that has the same look and feel as the site or app it is sitting on — has soared in popularity in recent years. BI Intelligence predicts spend on native ads in the US will reach $10.7 billion this year, up from $7.9 …

Uber’s Next Competitor Could Be Flywheel’s Operating System For Taxis

Another potential Uber competitor is gaining steam. Flywheel, a startup that makes a smart operating system for cabs called TaxiOS, will soon expand across California. And the company says it could soon make its way to East Coast markets like New York.<p>Like similar offerings from Arro and Way2Ride, …

Google Is Gearing Up To Kill Your Email Password

Imagine, to paraphrase one of the Beatles, a world with no more email passwords. Fine, John Lennon never said that–but if the legendary songwriter were still alive, he would be 75 years old, and the last thing he would want to think about is email or passwords of any kind.<p>Truth be told, few of us …

To Really Beat Box-Office Records, “Star Wars” Will Need To Top These Numbers

A fair comparison of how movies have fared financially must include an inflation adjustment, which yields quite a few surprises.<p>This weekend, the newest <i>Star Wars</i> movie will start playing in cinemas throughout the world. Pundits in places like <i>Forbes</i> and the <i>International Business Times</i> are already …

The online advertising industry is about to be severely disrupted — 'It's the amputation of a significant revenue stream'

The new, unified rules across Europe are designed to give European consumers more control on how their data is used (you can read a summary of the key points here) — but they could have a severely damaging impact on the online advertising industry. Businesses can be fined up to 4% of global …

How Advertising Invented 8 Phrases We Use Every Day

<b>By</b> <b>Eric Grundhauser</b><p>Modern speech is riddled with catchphrases and cliched sayings. Even if you buckle down and give 110 percent of your attention, …

‘Autonomous tech’ will surge in 2016 — keep an eye on these 8 players

We’re about to see a surge in “autonomous devices” — devices that are aware of their environment, their state, and incoming data and that have the ability to learn and make decisions on their own.<p>By 2020, an estimated 50 billion devices will be connected to the Internet. Objects you’ve never even …

Artificial Intelligence

8 Tech Trends to Watch in 2016

More than once you’ve probably looked at some new digital or technological development and asked yourself, “How did we miss that?”<p>In order to chart the best way forward, you must understand emerging trends: what they are, what they aren’t, and how they operate. Such trends are more than shiny …

Yahoo will not move forward with Alibaba spinoff, according to CNBC

The reports, citing anonymous sources, sent Yahoo shares up as much as 2.6% in after-hours trading on Tuesday.<p>The move represents a major about-face for Yahoo, which has been preparing for months to spin off its 15% stake in Alibaba in a complicated transaction that was expected to close in January.<p>…

6 Strategies To Transform A Job You Hate Into One You Love

Here’s what to do when your new job isn’t what you hoped for.<p>You just started a new job, and only a few weeks into your new role you find yourself wishing you could turn back time and had opted to wait for something better. (ASAE), about 35% of American workers quit their job within the first six …

Zipcar Founder: The Era Of Industrial Capitalism Is Over

PARIS—Workers of the world unite, Zipcar co-founder Robin Chase suggested here Saturday. You have nothing to lose but your excess capacity.<p>“The shared future of our world is no longer industrial capitalism,” she declared before hundreds of delegates and activists and reporters at the Paris Climate …

Carsharing

Snapchat's Move Into Real-Time News is Fascinating

For an app that many—possibly even most—initially dismissed as a trivial tool for teens to send sexy texts that would automatically disappear, …

6 Predictions About The Future Of Digital Transformation

Gazing intensely into their respective crystal balls, Gartner, IDC, and Forrester have come up with predictions for 2016 and beyond, highlighting digital transformation and its impact on businesses and consumers worldwide.<p>According to Forrester, only 27% of today’s businesses have a coherent …

Artificial Intelligence

Social media companies step up battle against militant propaganda

<i>(By Joseph Menn, Reuters) –</i> Facebook, Google and Twitter are stepping up efforts to combat online propaganda and recruiting by Islamic militants, but the Internet companies are doing it quietly to avoid the perception that they are helping the authorities police the Web.<p>On Friday, Facebook said it …