Jeff Lotman

90 Flips | 5 Magazines | 5 Likes | 4 Following | 15 Followers | @jlotman | CEO Global Icons Brand Licensing Agency

How to Use Storytelling to Sell Your Brand and Vision

People remember how you make them feel, not the information you give them.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The reason why the Bible is the bestselling book every year is because it delivers its lessons as a series of stories. And if you don't want to use the Bible as an …

Jerry Seinfeld, Tracee Ellis Ross, and Jon Hamm

Three experts talk about being funny on television. Jerry Seinfeld describes the awkwardness of his “coming out” to his parents as a comedian: “I’m funny. And I want to live a funny life style.” Jon Hamm also reflects on the comedians he looked to for cultural mooring as a child—and the comic parts …

Comedy

Calvin Klein Tests Its Luxury Line’s Staying Power

Midprice brand’s second high-end collection opens New York Fashion Week<p>On opening night of New York Fashion Week on Thursday, Calvin Klein is hoping to prove that its much-lauded new luxury line is more than just a one-hit wonder.<p>If asked to quickly name a few hot luxury fashion brands, the average …

Fashion Week

Craft Beer, Brought To You By Big Beer

You may not be aware that Ballast Point Brewing Company, famed for its Sculpin IPA and fruity renditions of the same beer, was bought in 2015 for $1 billion by Constellation Brands,the company that owns Corona. Or that Lagunitas Brewing Company is now owned fully by Heineken or that Goose Island …

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Contrary to what many entrepreneurs may think, a product is not a brand. Many companies just starting out launch products -- a new innovation or new way …

Hung Up

Is The Concept Of Brand Loyalty Dying?

Brand loyalty: the tendency for customers to favor one brand, consistently, above its competitors for goods and services, even when new purchasing opportunities expose themselves. Brand loyalty and customer retention go hand-in-hand, and are profitable goals for businesses to target. After all, …

Branding

Bravado’s CEO on Breathing New Life Into the Concert T-shirt

The ceo, now about a year into the job, has helped pull off major merchandising plays for Kanye West, Justin Bieber and Guns N’ Roses.<p>The concert …

Music

How To Become Famous By Delivering One Presentation

Being famous may not be your goal and it’s certainly not essential for career success. But being selectively famous will have a major impact on your career trajectory. Selective fame is all about being visible and available to your target audience — the people who will influence your success.<p>The …

Social Media

Trademark Wars: Skechers Wins Second Round in Converse Lawsuit

Converse’s outcome in its trademark-infringement lawsuit against fellow shoe brand Skechers went from bad to worse with a newly announced ruling by …

Advertising Industry

uBeam Finally Reveals The Secret Of How Its Wireless Charging Phone Case Works Safely

Cynics have denounced uBeam’s ultrasound wireless charging at-a-distance technology since its first prototype in 2011, in part because it refused to share the particulars for fear of competitors copying it. But today, its founder Meredith Perry unveiled extensive details, research, and safety …

Wireless Charging

Canada's Hudson's Bay makes takeover approach for Macy's: Sources

Hudson's Bay Co has made a takeover approach for struggling retailer Macy's Inc, people familiar with the matter said, trying to push further into …

LEGO named world’s most powerful brand by Global 500 rankings

LEGO has been named the world’s most powerful brand according to Brand Finance’s yearly Global 500 rankings, unseating previous title-holder, Disney. …

What’s the value of Donald Trump’s name?

Donald Trump has an inflated sense of self-worth, quite literally. In his first campaign financial disclosure—filed in the summer of 2015 and …

Donald Trump

7 Things to Know Before You Start Licensing Intellectual Property

From pigs to pictures, you can rent intellectual property. But beware the details<p>In 1994, Beverly Hills Teddy Bear, in Los Angeles, was an under-the-radar plush-toy manufacturer. Then Babe, porcine star of the eponymous film released the following year, brought home the proverbial bacon. David …

Intellectual Property

Macy's may be bought by owner of Saks and Lord & Taylor

The latest Miracle on 34th Street for Macy's could wind up being a sale of the company itself.<p>Macy's stock soared 10% Friday after the <i>Wall Street Journal</i> reported that Hudson's Bay, the Toronto and New York-based parent company of Lord & Taylor and Saks Fifth Avenue, might be interested in buying …

Glass Ceiling Still Keeps Top Jobs For The Boys: Women Earn 75% Of Men's Salary

In our latest survey into the salary of leading corporate executives, Procurement Leaders has uncovered evidence that women are still struggling to fill leadership roles.<p>Since this study’s commencement in 2012, we have consistently uncovered clear evidence of discrimination. In 2017, females can …

First Ford GT supercar rolls off the line at Ontario factory

Raj Nair, executive vice-president of product development at Ford Motor Co., laughs when asked if the 600-plus-horsepower, limited-edition Ford GT supercar will be available in a self-driving version.<p>"We are working very hard on autonomous vehicles, but I think for vehicles like the GT and Mustang, …

This company makes millions showing movies you've seen already

Would you pay $100 to see a movie?<p>Entertainment company Secret Cinema has convinced hundreds of thousands of people to do exactly that -- sometimes without telling them the title in advance.<p>But this is not a super expensive trip to your local multiplex. You get a lot more than popcorn and a …

Brand Integration | What Is Branded Entertainment?

There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other forms of media. This new trend is brand …

How A Wine Startup Marketed Honesty To Build A Multi-Million Dollar Brand

All brands want to stand out. It seems intuitive, yes, but differentiation eludes many startups because there is no rule book to achieving it. Companies try implementing innovative product ideas, quirky business models or guerrilla marketing tactics to attract buzz. But ironically, as more startups …

Customers

Always Be Marketing: The 15 Oddest Corporate Comics

Comic book advertising lasts forever. Commercials stop running and billboards get torn down, but comic ads sit in long boxes like little time …

Directory of Top Indian Blogs and Bloggers

15 Views<p>A curated list of websites with beautiful free stock photos that can b...<p>2 Views<p>Guest blogging is the best method to get more traffic and …

How To Build An Emotional Connection With Prospects And Sell Your Product Like Hot Cakes

Shares 806<p>Stop wasting your time and budget.<p>Emotional connection is what you need to sell your product or service.<p>If you don’t connect with prospects …

Marketing

BMW Vision Next 100 Motorcycle

Meant to embody the motorcycle of the far off future, the BMW Vision Next 100 Motorcycle is about as technologically exotic as you'll see a concept …

BMW's self-balancing motorcycle of tomorrow

In the distant future, motorcycle riders will have no need of helmets or padded clothing. They also won't need to put their feet on the ground when they stop. That's because, according to BMW, the motorcycle of the future will balance itself and will help the driver avoid crashes.<p>BMW, which is …

Time Warner

I'll Shrink Manhattan: Target Opens Flexible Format Store in NYC's Tribeca

Target hopes to get bigger again by going smaller. The troubled retail chain is opening several smaller stores in urban areas and college towns …

Advertising Industry

The Decline Of Premium American Fashion Brands. What Happened, Ralph And Tommy?

Once aspirational, companies like Ralph Lauren and Tommy Hilfiger have lost their luster, while innovative new brands are shining bright.<p>Fifteen years ago, when I was in high school, I remember flipping through the pages of <i>Teen Vogue</i> and marveling at glossy Ralph Lauren, Tommy Hilfiger, and Calvin …

Jim Beam's “Apple Watch” Might Be Better than Apple’s

Sometimes even the most cautious journalist must abandon their objectivity and speak from the heart. Now is such a moment—I cannot but stand upon my …

Under Armour is going after what the CEO thinks is $15 billion opportunity

<b>Under Armour</b> is about to showcase a new line of gear unlike anything we've seen from the company yet. CEO Kevin Plank introduced the new line as "...forged from the field and built for life," while <i>GQ</i> magazine says it's "Why Under Armour Just Got Awesome."<p>The new line is called Under Armour …

Under Armour

Physical Gold And Silver Demand Beginning To Stymie Government Intervention

Welcome to this week's Market Wrap Podcast, I'm Mike Gleason.<p>Later in the program, we'll hear a tremendous interview with Craig Hemke of the TF …