Jennifer L MorrowMarketing Your Marketing Stinks Like Fear. That's Why Your Content is Getting IgnoredInc Magazine - Dustin McKissenIf fear is driving your marketing, communications, and content strategy, then you are on a fast track to failure. Fear is like sex, sweet onions, and a seven-day road trip: Once the stink gets on you,
Jennifer L Morrow The 3 Most Popular Digital Marketing Tactics, According to 900+ MarketersEntrepreneurWe wanted to find out where marketers were actually spending their money. So we surveyed 900+ people around the globe and asked what ad tactics made up the biggest piece of their marketing pie. Instagram,
Jennifer L Morrow Ad design to grab attention and response - Optimize My Brand | Creative Company’s Blogoptimizemybrand.com In the world of print ad design, there’s constant clamor for attention … “look at me, me me!” Despite today’s proliferation of online channels, print …
Jennifer L Morrow Why is packaging an important "point of choice"? - Optimize My Brand | Creative Company’s Blogoptimizemybrand.com Drive response when you build your brand at the point of choice A point of choice is the place where a buyer will take action. In the store, packaging …
Jennifer L Morrow Integrated marketing communications ... is it branding? - Optimize My Brand | Creative Company’s Blogoptimizemybrand.com Before “branding” was a buzz word, there was integrated marketing communications When I began in the design and marketing business, in the early years …
Jennifer L Morrow 25 Best Digital Marketing Blogs to follow in 2019hobpost.com - HobPost Digital Marketing is not only a popular subject but an important one. Everything is becoming online and if you are not updated with the latest …
Jennifer L Morrow Why SMS Marketing Could Be Your Brand's Secret Weapon in 2019Inc Magazine - Dakota ShaneLooking for new marketing opportunities in 2019? Here's why you need to consider including SMS into your budget. While still an essential marketing channel for brands of all kinds, it's no secret that
Jennifer L Morrow Effective Marketing Strategies: 12 Approaches Worth Knowingbusiness2community.com - Young Entrepreneur Council An effective marketing strategy adapted to both your brand features and your target audience can work wonders. What is the single marketing approach …
Jennifer L Morrow How to Determine Your Internet Marketing Plan Based on Your Revenue Goalshubspot.com - Pete Caputa Most people fall into the trap of saying that they can't predict their internet marketing ROI because internet marketing is so new. And if we humor …
Jennifer L Morrow 5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them)convinceandconvert.com - Jay Baer Every brand has a story to tell. But not every business knows how to inspire its customers to re-tell its story. Despite the inherent difficulty, …
Jennifer L Morrow 5 Things Every Marketer Can Do to Enhance SalesInc Magazine - John HallWhen people hear the word "marketing," they might picture employees lounging on multicolored beanbags, scribbling flashes of inspiration on sticky notes. Or maybe they picture Don Draper musing over a
Jennifer L Morrow The One Tip You Need For A Successful Marketing StrategyForbes - Young Entrepreneur CouncilOne of the most crucial aspects of any effective marketing strategy is the ability to reach your target audience. However, this is often easier said than done. Even experienced marketers make the mistake
Jennifer L MorrowFacebook Marketing is Changing Fast – Are You Keeping up?business2community.com - Laura Donovan Twenty years may seem a long time to our younger readers, but for many of us, the years have flown by and it doesn’t seem possible that Y2k was …
Jennifer L MorrowFlipboardIcon version of the Flipboard logo Creative (As We Know It) Is Deadmediapost.com - Alex Vratskides As marketers, we’ve spent decades leaning on the double definition of “creative” to shirk responsibility. We’ve conflated the traditional creativity …
Jennifer L MorrowMad Men Mad Men and Map Men: How AI Is Changing the Marketers of Tomorrowtargetmarketingmag.com - By Chaitanya Chandrasekar Instead of clustering around a giant television that dispensed suggestive commercials and idealistic lifestyles as done in Don Draper’s day, …
Jennifer L MorrowFlipboardIcon version of the Flipboard logo A brand audit and marketing blueprint are the basis for reinvention.creativeco.com - Creative Company, Inc. Creative Company’s brand audit or marketing blueprint will tell you where you are now, and map out where you want to go with your marketing.
Jennifer L Morrow 10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth InitiativesForbes - Gabriel ShaoolianIn the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know what to focus on in order to formulate a strategy?
Jennifer L Morrow Why it’s time to ditch the 4Ps and embrace the 4Cs of modern marketing purposecmo.com.au - Lisa Stephenson In his role as global director of marketing and communications for professional services consultancy, NDY, Ric leads the strategic and tactical …
Jennifer L Morrow Burger Sales Quadrupled After IHOP Became IHOBAdweek - By Katie Richards Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At …
Jennifer L Morrow 4 Essential Small Business Offline Marketing StrategiesForbes - Young Entrepreneur CouncilSo much of the focus of modern marketing involves the internet. While there’s certainly a place for content marketing, Facebook Ads, SEO, social media and other online marketing tactics, you don’t have
Jennifer L Morrow How AI Will Alter the Digital Marketing Landscape7wdata.be Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of …
Jennifer L Morrow Disappointed With Your Content Marketing?business2community.com - Alistair Norman ar130405 / PixabayHow does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, …
Jennifer L Morrow Today's marketing mix is different - Optimize My Brand | Creative Company’s Blogoptimizemybrand.com The traditional marketing mix is Price, Place, Promotion, Product In traditional marketing models, business schools and textbooks, the marketing mix …
Jennifer L Morrow Be a better marketer: curious and fearless - Optimize My Brand | Creative Company’s Blogoptimizemybrand.com Act like a child! HubSpot advises being curious and fearless will make you a better marketer. We agree. Michael Reynolds, in a blog post on HubSpot …
Jennifer L Morrow The secrets to creating a powerful PSE (public service experience)thedrum.com - Joe Panepinto Marjory Stoneman Douglas High School. Time’s Up. #MeToo. The opioid crisis. The nation is rallying behind these topical tragedies and advocating for …
Jennifer L MorrowFlipboardIcon version of the Flipboard logo 6 SMART Goal Examples That'll Make You a Better Marketerhubspot.com - cchi@hubspot.com (Clifford Chi) When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years …
Jennifer L Morrow How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing SceneAdweek - By Katherine Hays Voice Network contributor, an ongoing writer for our guest opinion column. A recent report released by the Interactive Advertising Bureau (IAB) has marketers on edge. It breaks down the successful digital business strategies …
Jennifer L Morrow Here Are Just 5 Of Apple’s Tactics To Get Us Emotionally Connected To Its BrandFast Company - By Mark SullivanAs you might imagine, people are willing to pay more money for products they feel “close” to. Apple has one of the most potent–if not the most potent–marketing organizations in the world. We’re often to
Jennifer L Morrow Ries & Ries | Positioning Pioneers | Consultingries.com Look for an open hole in the mind & then be the first brand to fill it. Thirty-six years ago marketing was considered to be communications. You …
