Marketing wisdom
- Principle #1 ... it's always about the people you need to reach. Your marketing will work when you focus on the right people.
- A clear message, focused on what your audiences are looking for. Stop using default words such as "needs" or "quality" ... get specific. Offer meaning.
- Interesting perspective. Good points,too
- Print ads aren't dead. They just need to work a little harder. Design and copy grab attention and deliver response.
- When you focus your marketing at the points of choice for your brand, you'll see a bigger ROI
- Integrated marketing evolved into branding ... yet branding is more than consistent communications.
- How AI will fuel marketing
- How can you know where you're going if you don't know where you are now? An audit and blueprint will put you on the right track.
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