Marketing wisdom

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Marketing

A Few Words About Jack Trout and Positioning

With the passing of my ex-partner and good friend Jack Trout, I feel compelled to write a few words about our nearly 30 years of working together.<p>In …

Advertising

50 Marketing Tools to Help Your Business Crush the Competition

With the right tools in place, marketers can move ahead of the competition with minimal effort.<p>Knowledge is power in today’s marketing efforts. It is crucial that businesses have the latest solutions to track, analyze and personalize their marketing efforts.<p>For those that need some help determing …

Principles of marketing #1: it's always about people - Optimize My Brand | Creative Company’s Blog

You’ve seen the plethora of articles and posts about upheaval in the world of marketing … and there certainly have been plenty of changes. Yet there …

Why Marketers Increasingly Have to Adjust at Warp Speed to Cultural and Technological Change

There was a ton of talk at this year’s South by Southwest about digital transformation and customer experience, the buzz terms of 2017 so far in the …

32 questions you should ask when you interview a martech leader - Chief Marketing Technologist

<i>This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained</i> …

The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.<p>Traditional advertising is dead.<p>I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad …

Why the Success of Marketing 3.0 Will Be Driven by Design

The digital revolution has exploded over the last 20 years, and it’s created an incredibly interesting irony: The impact technology has on how …

Social marketing in 2017: Time to pay up

In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck …

Social Media Marketing

Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of …

5 Ways Social Media Has Transformed Tourism Marketing

How hashtags changed an industry.<p>Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet and the increased popularity of social channels has altered …

15 Signs You Need To Be Better At Marketing

It takes a strong person to admit that their marketing isn’t up to par. But it’s far better to admit it than to keep using outdated, ineffective or harmful strategies.<p>This post will look at 15 signs your marketing is failing, and what you need to do about it.<p><b>1. Inbound marketing? What’s inbound</b> …

Digital Marketing

11 Costly Mistakes You're Making With Your Marketing Strategy

Marketing may be a game of trial-and-error, but you never want to make these rookie mistakes.<p>A. You're Not Automating<p>A sound marketing strategy can be enhanced by using marketing automation to manage your communications and social media posts. Marketing automation can free your daily schedule to …

Entrepreneurship

Rebranding definition ... make it work for you - Optimize My Brand | Creative Company’s Blog

How you define your rebrand depends on your goals.<p>Rebranding is no simple task, however you approach it. It takes time, focus and deep inquiry. What …

10 CEOs Make Predictions For Marketers

Shutterstock<p>What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.<p><b>Marketers will begin focusing on PR tech:</b> Sharam Fouladgar-Mercer, CEO, AirPR<p>We can’t talk about MarTech without talking about …

Marketing

7 Places to Put Your Marketing Dollars This Year

Some 57% of marketing leaders expect their budgets to increase this year, according to Gartner.The New Year always brings fresh ideas and new plans. …

Marketing

3 Marketing Lessons They Don't Teach You in Business School

Don't count on learning these things with an MBA.<p>Is it worthwhile to get an MBA?<p>Many people seem to think so. Even though an MBA in one of the top business schools in the United States will set you back $128,000 (not including foregone salaries while attending school full-time, which averages …

How do I know if the money I’m spending on marketing is worth it?

<b>THE QUESTION</b>: I have spent a lot of money on marketing but I am not sure that all of the effort is really returning any real growth. How do I know that spending money on marketing is worth it?<p><b>THE ANSWER:</b> Most of us believe that marketing is a valuable part of growing our businesses. Yet I hear a …

Marketing

4 Marketing Tips for Small Business Owners in 2017

Being a small business owner is not always easy, especially when you constantly need to stay up to date on all the new trends, strategies and algorithm updates in marketing. How can you continue to ensure that your business operations are running smoothly, while also growing your audience and …

Small Business

Why You Need a Holistic Marketing Strategy

What is holistic marketing?<p>You’ve probably heard of holistic healthcare. In healthcare, holistic means to approach one’s health from a zoomed-out …

Online Startup Market Research Tools

Google Trends<p>Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered …

Stop Waiting for Your Billion-Dollar Idea and Do This Instead

Conventional wisdom says that if entrepreneurs want to be successful they should strive to create breakthrough tech products in new and huge …

Startups

Every Marketing Tool You Need to Know About

Want to turn visitors into engaged, loyal customers? Want to turn leads into sales?<p>When it comes to marketing, there is no shortage of awesome tools. You have your choice of tools not only for analytics, but also for content marketing, conversion rate optimization, email marketing, social media …

Digital Marketing

6 Neuromarketing Hacks for Maximum Content Impact

What do humans and lab rats have in common?We both have predictable behavior patterns and react similarly to the same psychological stimuli.And while …

Psychology

Ep. 194: Seth Godin – Change Your Mind, Choose Your World & More Genius Advice From Seth Godin

What does it sound like when you change your mind?That’s the name of Seth Godin’s next book. He only printed 5,500 copies. And he’s not printing …

Success

4 Things The Trump Election Has Taught Us About Marketing In The Year 2016

<i>Lemonade From this Lemon: Lessons from the President-Elect</i><p>My friends and family know that, one, I'm a teacher; and two, and I'm a glass-half-full kind of guy, and always looking to make lemonade. And today, it's how I'm feeling, so, here's my 12-hour reflection on marketing and communications …

Marketing

5 Rules of Marketing That Will Help You Find the Right Niche and Thrive

Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.<p>In 2016 the internet is filled to brimming with white papers and ebooks on how to create an optimal landing page, set up an inbound marketing funnel, map out an email nurturing campaign, etc.<p>But we don’t often …

This Old-School Marketing Technique Can Triple Your Responses

It's seen as old-fashioned 'junk mail' by some, but direct-mail marketing is paying off for many entrepreneurs.<p>Bryce Goldman and James Brennan know a thing or two about what it takes to look good. The co-founders of Kopari Beauty, a San Diego-based skin care product maker, have been using direct …

4 Marketing Strategies to Make Consumers Love Your Brand

We live in an ad, ad world. Without them, there'd be no television or radio, no social media – or we'd have to pay a <i>lot</i>more for such things.<p>According …