Marketing wisdom

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The Death of Traditional Advertising and the Rise of Originality

Companies that can't afford TV ads are finding they can do a lot on online for a lot less money.<p>Traditional advertising is dead.<p>I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad …

Advertising

Why the Success of Marketing 3.0 Will Be Driven by Design

The digital revolution has exploded over the last 20 years, and it’s created an incredibly interesting irony: The impact technology has on how …

Innovation

Social marketing in 2017: Time to pay up or invest elsewhere.

In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck …

Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of …

CRM

5 Ways Social Media Has Transformed Tourism Marketing

How hashtags changed an industry.<p>Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet and the increased popularity of social channels has altered …

Social Media Marketing

15 Signs You Need To Be Better At Marketing

It takes a strong person to admit that their marketing isn’t up to par. But it’s far better to admit it than to keep using outdated, ineffective or harmful strategies.<p>This post will look at 15 signs your marketing is failing, and what you need to do about it.<p><b>1. Inbound marketing? What’s inbound</b> …

Digital Marketing

11 Costly Mistakes You're Making With Your Marketing Strategy

Marketing may be a game of trial-and-error, but you never want to make these rookie mistakes.<p>A. You're Not Automating<p>A sound marketing strategy can be enhanced by using marketing automation to manage your communications and social media posts. Marketing automation can free your daily schedule to …

Entrepreneurship

Rebranding definition ... make it work for you - Optimize My Brand | Creative Company’s Blog

How you define your rebrand depends on your goals.<p>Rebranding is no simple task, however you approach it. It takes time, focus and deep inquiry. What …

Marketing

10 CEOs Make Predictions For Marketers

Shutterstock<p>What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.<p><b>Marketers will begin focusing on PR tech:</b> Sharam Fouladgar-Mercer, CEO, AirPR<p>We can’t talk about MarTech without talking about …

CRM

7 Places to Put Your Marketing Dollars This Year

The New Year always brings fresh ideas and new plans. Strategies are reworked and reprioritized to maximize spend and move business. New approaches …

3 Marketing Lessons They Don't Teach You in Business School

Don't count on learning these things with an MBA.<p>Is it worthwhile to get an MBA?<p>Many people seem to think so. Even though an MBA in one of the top business schools in the United States will set you back $128,000 (not including foregone salaries while attending school full-time, which averages …

Leadership

How do I know if the money I’m spending on marketing is worth it?

<b>THE QUESTION</b>: I have spent a lot of money on marketing but I am not sure that all of the effort is really returning any real growth. How do I know that spending money on marketing is worth it?<p><b>THE ANSWER:</b> Most of us believe that marketing is a valuable part of growing our businesses. Yet I hear a …

Small Business

4 Marketing Tips for Small Business Owners in 2017

Being a small business owner is not always easy, especially when you constantly need to stay up to date on all the new trends, strategies and algorithm updates in marketing. How can you continue to ensure that your business operations are running smoothly, while also growing your audience and …

Small Business

Why You Need a Holistic Marketing Strategy

What is holistic marketing?<p>You’ve probably heard of holistic healthcare. In healthcare, holistic means to approach one’s health from a zoomed-out …

Marketing

Online Startup Market Research Tools

Google Trends<p>Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered …

Digital Marketing

Stop Waiting for Your Billion-Dollar Idea and Do This Instead

Conventional wisdom says that if entrepreneurs want to be successful they should strive to create breakthrough tech products in new and huge …

Marketing
Digital Marketing
Psychology

Ep. 194: Seth Godin – Change Your Mind, Choose Your World & More Genius Advice From Seth Godin

What does it sound like when you change your mind?That’s the name of Seth Godin’s next book. He only printed 5,500 copies. And he’s not printing …

Seth Godin

4 Things The Trump Election Has Taught Us About Marketing In The Year 2016

<i>Lemonade From this Lemon: Lessons from the President-Elect</i><p>My friends and family know that, one, I'm a teacher; and two, and I'm a glass-half-full kind of guy, and always looking to make lemonade. And today, it's how I'm feeling, so, here's my 12-hour reflection on marketing and communications …

Marketing

5 Rules of Marketing That Will Help You Find the Right Niche and Thrive

Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.<p>In 2016 the internet is filled to brimming with white papers and ebooks on how to create an optimal landing page, set up an inbound marketing funnel, map out an email nurturing campaign, etc.<p>But we don’t often …

Marketing

This Old-School Marketing Technique Can Triple Your Responses

It's seen as old-fashioned 'junk mail' by some, but direct-mail marketing is paying off for many entrepreneurs.<p>Bryce Goldman and James Brennan know a thing or two about what it takes to look good. The co-founders of Kopari Beauty, a San Diego-based skin care product maker, have been using direct …

Marketing

4 Marketing Strategies to Make Consumers Love Your Brand

We live in an ad, ad world. Without them, there'd be no television or radio, no social media – or we'd have to pay a <i>lot</i>more for such things.<p>According …

Why Marketing Is a Long Game You're Probably Playing Wrong

Take the guesswork out of marketing and predict your own future with tips from UPS and the New York Times best-selling author Charlene Li.<p>According to Brandwatch, there are currently 2.3 billion active social media users. As impressive as that statistic sounds, it is about as relevant to your …

Marketing

Marketers Say 'More' to Search, Mobile, Facebook

Three-quarters of US marketing professionals said in August 2016 that they plan to increase their AdWords budget in the next 12 months, according to …

Marketing

Landing Pages are the Missing Link in Your Online Marketing Strategy

How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action …

Digital Marketing

Smarketing - Why Alignment Isn't Just a Buzzword

We are probably long past the time when the sales department and the marketing department can exist in silos, not talking to each other. Instead, the …

7 difficult social media marketing truths | Articles | Social Media

Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing.<p>Talk to business owners from an …

You Have $10,000 to Spend on Marketing. How Do You Use It?

Inc. 5000 honorees tell us how they would tackle a common business challenge.<p>What the experts say...<p>"I would hire a social-media marketing consultant to develop a strategy and fine-tune our brand on the residential side of our business. I'd train a couple of people on how to manage that ourselves, …

Marketing