Inbound insight

By Jennifer L Morrow | HubSpot + digital marketing + inbound

The Most Effective Tactics for Growing Email Lists

Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2. Read the full …

Digital Marketing

3 Clever Content Plans to Triple Your Output

Let’s face it: writing content is hard work and takes a lot of time. That’s true for beginner and veteran marketers alike. So anything you can do to …

Content Marketing

How Email Automation Will Increase Your Revenue And Save You Time

<i>Also shared on</i> <i>Startups.co</i><i>.</i><p>So, you’re a marketing agency, a freelancer or a consultant. The absolute best thing you can do for your clients is to help …

Digital Marketing

Why You Should Republish Old Blog Content

Keep your current audience up-to-date while attracting new readers.<p>Creating new content of any kind is a time consuming process. And many times, the content you spent hours creating doesn't get the desired effect. Blogging is no different. It takes time, and for most businesses, a lot of their blog …

Content Marketing

17 Ways to Write the Best Listicle Content on Your Blog for Higher Traffic

Everybody likes to read a list. They’re easy to read, straight to the point, and actionable. These are just some of the reasons why you should write …

Content Marketing

How to Improve Email Open Rates [Infographic]

As marketers, we're often looking at the result of our email campaigns: How much revenue did the email drive? But we can't get to purchases without …

Digital Marketing

5 Email Marketing Tweaks to Double Your Business Revenue

Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.<p>Email is the most powerful marketing channel of the 21st century. In fact, email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 …

Digital Marketing

Hubcast 131: An Inbound Marketers Guide To Social Media Marketing World 2017 #SMMW17

1. Savvy Inbound Marketers should know it is all about the buyer/customer<p><b>Why We’ve Failed: The Customer is No Longer Our Focus</b><p><b>10:30am – 11:15am Mar 23</b><p>…

Social Media Marketing

Bad News, CMOs: Your SEO Is DOA

Like all CMOs, you have your hands full.<p>You’re managing branding, marketing communications, advertising, promotions, public relations, market …

Marketing

3 Simple Steps to Writing Emails Even CEOs Will Open

Get results from busy people with this checklist for writing professional emails.<p>Writing a professional email that results in a clear action is truly an artform. This may sound harsh, but no one is obligated to respond to an unsolicited email.<p>Time is a valuable resource and surveys show that the …

Productivity

7 Quick Ways to Create New Content Ideas and Drive Record-Breaking Organic Traffic

How do you arrive at new content ideas for your blog or website? There’s a finite amount of time, but unlimited subject matter. In your vertical …

Digital Marketing

6 Key Inbound Marketing Trends for 2017

Is your inbound marketing strategy ready for 2017? The new year is rolling along, and that means it's time to evaluate your marketing plans and goals …

Content Marketing

7 Insider Tips to Get More Traffic From Search Engines

Let’s face it – generating traffic from search engines is hard work. It is much easier to buy traffic.<p>But we all know that organic traffic converts …

SEO

Which Blogging Tactics Produce the Strongest Results? [Infographic]

When it comes to business blogging, how much time do people put into creating posts? How long are their posts? What goes into them? How often do they …

Digital Media

13 of the Best Ways to Generate Leads with Social Media

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.<p>I’ve been …

Social Media Marketing

MailChimp Integrates Facebook Ads With Email Marketing

MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration.<p>Users of the email marketing platform can now …

CRM

5 Mega Trends Every Salesperson Should Know in 2017

Email is the only form of outbound marketing that still works, but few companies are doing it well.<p>Email marketing is big business. According to one research report, businesses will spend $6.2 billion a year on email marketing software and services by 2018. Why are companies spending so much? Are …

CRM

10 Tools That Will Get You More Backlinks

<i>Do you have an SEO strategy for pushing your website to the top of the search engines?</i><p>In addition to creating high quality content, it’s imperative …

Your SEO Sucks. Here Are 10 Signs It's Time to Call a Real Expert

SEO is--and always will be--about more than just content, yet most business owners don't realize that.<p>Many business owners choose to go the DIY route when it comes to SEO. Because let's face it: it isn't cheap to hire an amazing SEO professional!<p>I get it and have been in the same situation as you …

SEO

How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics.<p>There aren’t many free, intuitive programs that give you the kind of super-valuable …

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology …

Social Media Marketing

The Most Effective SEO Tactics

Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.<p>The …

SEO

5 search engine optimization trends for 2017

With every passing year, search engine portals develop new algorithms and rules with the hope of combating spam links and people trying to play the system.<p>These new rules set by Google, Bing etc. means that every webmaster must stay abreast to the ever changing SEO landscape in order to help …

SEO

5 New Tools That Will Help You Craft Stunning Landing Pages

The need and greed of acquiring new Leads for a Business or Blog is the number one motivator that forces Marketers and Bloggers to dive into the …

Web Design

Email Smashes Social, Again, As Buy Buttons Fail And Inboxes Deliver

by<p>Regular readers will know this column is not afraid to call out social media for overinflated promises around reach and ecommerce returns. We have …

Digital Marketing
Digital Marketing

38 Free Places to Promote Blog Posts Once You Hit Publish

The next big thing you would be struggling after starting a blog is to get traffic.<p>I have seen people spamming over different social sites and forums …

Internet Marketing

SEO Advice to Help You Take Advantage of Google's Continued Updates

We need to embrace these regulations on our content if we care about our audiences.<p>With Facebook's recent crackdown on fake news and the continued push for ad identification by the FTC on social media, it's safe to say that audiences everywhere are craving more realness in the content that hits …

SEO

How to Boost Your Search Rank with Better Social Signals

You’re constantly on the lookout for ways to improve your search rankings. You’ve tried everything from keyword optimization to link building. While …

Social Media Marketing