Inbound insight

By Jennifer L Morrow | HubSpot + digital marketing + inbound

7 Insider Tips to Get More Traffic From Search Engines

Let’s face it – generating traffic from search engines is hard work. It is much easier to buy traffic.But we all know that organic traffic converts …

SEO

Which Blogging Tactics Produce the Strongest Results? [Infographic]

When it comes to business blogging, how much time do people put into creating posts? How long are their posts? What goes into them? How often do they …

Digital Marketing

13 of the Best Ways to Generate Leads with Social Media

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.<p>I’ve been …

Social Media Marketing

MailChimp Integrates Facebook Ads With Email Marketing

MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration.<p>Users of the email marketing platform can now …

CRM

5 Mega Trends Every Salesperson Should Know in 2017

Email is the only form of outbound marketing that still works but few companies are doing it well.<p>Email marketing is big business. According to one research report, businesses will spend $6.2 billion a year on email marketing software and services by 2018. Why are companies spending so much? Are …

CRM

10 Tools That Will Get You More Backlinks

<i>Do you have an SEO strategy for pushing your website to the top of the search engines?</i><p>In addition to creating high quality content, it’s imperative …

Your SEO Sucks, Here are 10 Signs it's time to call a real expert

SEO is - and always will be - about more than just content, yet most business owners don't realize it.<p>Many business owners choose to go the DIY route when it comes to SEO. Because let's face it: it isn't cheap to hire an amazing SEO professional!<p>I get it and have been in the same situation as you …

SEO

How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics.<p>There aren’t many free, intuitive programs that give you the kind of super-valuable …

Google Analytics

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology …

Social Media Marketing

The Most Effective SEO Tactics

Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.<p>The …

SEO

5 search engine optimization trends for 2017

With every passing year, search engine portals develop new algorithms and rules with the hope of combating spam links and people trying to play the system.<p>These new rules set by Google, Bing etc. means that every webmaster must stay abreast to the ever changing SEO landscape in order to help …

5 New Tools That Will Help You Craft Stunning Landing Pages

The need and greed of acquiring new Leads for a Business or Blog is the number one motivator that forces Marketers and Bloggers to dive into the …

Web Design

Email Smashes Social, Again, As Buy Buttons Fail And Inboxes Deliver

Regular readers will know this column is not afraid to call out social media for overinflated promises around reach and ecommerce returns. We have …

5 Tips to Improve Your Email Campaigns

Most brands have email marketing programs. Many years back, there was a prediction that email marketing would be replaced by something new. Email …

Digital Marketing

35 Places to Promote Blog Posts Once You Hit Publish

The next big thing you would be struggling after starting a blog is to get traffic.<p>I have seen people spamming over different social sites and forums …

SEO Advice to Help You Take Advantage of Google's Continued Updates

We need to embrace these regulations on our content if we care about our audiences.<p>With Facebook's recent crackdown on fake news and the continued push for ad identification by the FTC on social media, it's safe to say that audiences everywhere are craving more realness in the content that hits …

SEO

How to Boost Your Search Rank with Better Social Signals

You’re constantly on the lookout for ways to improve your search rankings. You’ve tried everything from keyword optimization to link building. While …

How to Make Big Money Blogging, 15 Tips

Have you ever met a blogger who doesn’t want to make money blogging?<p>Maybe you have.<p>Would they refuse the money if offered?<p>Doubtful.<p>Recently a …

Search Friendly Copywriting: How to get results

Learn how to ensure your content gets discoveredEver work on a single important article for weeks on end? Maybe you had to interview a number of busy …

Content Marketing

For the love of blog – why every online business should maintain a blog

Of course, a blog is not going to become your next major sales driving activity all on its own, but when used correctly, it can be a huge, …

Content Marketing

5 Ways to Increase Email Click Through Rates Once and For All

Email marketing is still one of the best performing digital channels, beating out Facebook and Twitter by 40X according to one study.<p>So what’s the …

Digital Marketing

Fire the web designers, hire the content marketers - Optimize My Brand | Creative Company’s Blog

<b>It’s happened again, a client discovers their web designer is clueless</b><p>Clueless about what’s important about a website, about how to create content …

Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics

Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers …

Digital Marketing

SEO Experts: 12 Signs They Are Not the Experts They Claim to Be

<b>The good news about SEO</b> is that anyone with basic intelligence and the motivation to learn can eventually, over time, become an SEO expert. SEO is a …

SEO

How To Make Complete Strangers Fall in Love With Your Blog

Whether you’re having a face-to-face meeting with prospective clients, or trying to market your brand with blog content, first impressions count.In …

Content Marketing

Your website home page is a job application

Write a great cover letter for your home pageThe best job application includes a succinct, to-the-point cover letter that grabs a hiring manager’s …

Web Design

Study Reveals Best Day to Post a Blog Entry

What’s the best day to post a blog entry? Sunday, says a new blogging report released Oct. 27, 2016.The “How to Build a Better Blog Than Your …

Small Business

These Expert Writing Tips Will Guarantee Your Blog Posts Get Read

Digital marketing expert Neil Patel shares his top tips for writing blog posts that people will read--and share.<p><i>This article also appeared on LinkedIn.</i><p>Neil Patel is a serial entrepreneur who has co-founded several successful web analytics firms such as Crazy Egg and Kissmetrics.<p>He's also one of the …

Content Marketing

The No-BS Guide to Increasing Engagement on Your Website

It’s probably easier to build your own website than it is to get an oil change for your trusty car. Well, almost…With the multitude of website …

Marketing