Inbound insight

By Jennifer L Morrow | HubSpot + digital marketing + inbound

Is bad website design killing your business?

Bad website design means headaches for the business ownerAt least 80% of your target audiences are online, looking for what you offer. What happens …

Web Design

5 Simple Tricks to Vastly Increase Your Email Open & Conversion Rates

Make your emails work harder for your business with these simple tips.<p>Email marketing can be one of the most effective and cheapest forms of digital marketing. However, that's only if you're able to use it correctly.<p>Many people slap together a newsletter and push it out to their list without much …

3 Ways Content Brought My Company Back From Bankruptcy

This swimming pool CEO describes his content "epiphany": not to set out to become his industry's most trafficked site but to become "thought leaders on all things aquatic."<p>Building a business is one thing, but pulling it back from the brink after it falls apart is a whole other undertaking. Equifax …

How to Proofread Like a Pro

How to Proofread Like a Pro<p>Proofreading is Crucial to Your Success<p>Nothing takes away from your credibility like a blog post full of grammatical …

How to Write an Email Subject and Opener That Will Actually Make People Pay Attention

If you want to engage your email reader, be direct, drop that weak vocabulary and use action language.<p>How many of these emails have you deleted this week? Maybe this one...<p>Hi John, I hope all is well. Wanted to reach out to you about the useless crap we are selling and that I really don't care …

Digital Marketing

10 Tips To Help You Successfully Promote Your Blog Content On Social Media

You have an idea. You produce a great article and hit the publish button. Is that enough?<p>The answer to that question is most definitely NO. It’s not …

3 Essentials for Increasing Your Facebook Lead Ads Conversion

The number of mobile consumers connecting to brands via Facebook advertising is skyrocketing. The company is reaching 1.284 billion users daily, …

Advertising Industry

123 of the Best Free Blogging Tools that Will Save You Time Blogging

<b>Accessify</b> will analyze your site’s loading speed and make recommendations for improvements.<p><b>Ahalogy</b> I used to use Ahalogy to schedule all my Pinterest …

Digital Marketing

5 Tips To Optimize Your Email Marketing

Email marketing is the most widely deployed marketing channel according to new research from the Relevancy Group, but email marketers can still …

Digital Marketing

The Most Effective Tactics for Growing Email Lists

Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2.<p>The report was …

Digital Marketing

3 Clever Content Plans to Triple Your Output

Let’s face it: writing content is hard work and takes a lot of time. That’s true for beginner and veteran marketers alike. So anything you can do to …

Digital Marketing

How Email Automation Will Increase Your Revenue And Save You Time

<i>Written by</i> <i>Doug Crescenzi</i>// <i>Also shared on</i> <i>Startups.co</i><i>.</i><p>So, you’re a marketing agency, a freelancer or a consultant. The absolute best thing you can do …

Why You Should Republish Old Blog Content

Keep your current audience up-to-date while attracting new readers.<p>Creating new content of any kind is a time consuming process. And many times, the content you spent hours creating doesn't get the desired effect. Blogging is no different. It takes time, and for most businesses, a lot of their blog …

17 Ways to Write the Best Listicle Content on Your Blog for Higher Traffic

Everybody likes to read a list. They’re easy to read, straight to the point, and actionable. These are just some of the reasons why you should write …

Digital Marketing

How to Improve Email Open Rates [Infographic]

As marketers, we're often looking at the result of our email campaigns: How much revenue did the email drive? But we can't get to purchases without …

5 Email Marketing Tweaks to Double Your Business Revenue

Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.<p>Email is the most powerful marketing channel of the 21st century. In fact, email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 …

Digital Marketing

Hubcast 131: An Inbound Marketers Guide To Social Media Marketing World 2017 #SMMW17

Are you attending Social Media Marketing World in 2017? Here's a sneak peek at 7 exciting speakers and the topics they'll cover. The future of …

Digital Marketing

Bad News, CMOs: Your SEO Is DOA

Like all CMOs, you have your hands full.<p>You’re managing branding, marketing communications, advertising, promotions, public relations, market …

Marketing

3 Simple Steps to Writing Emails Even CEOs Will Open

Get results from busy people with this checklist for writing professional emails.<p>Writing a professional email that results in a clear action is truly an artform. This may sound harsh, but no one is obligated to respond to an unsolicited email.<p>Time is a valuable resource and surveys show that the …

Productivity

7 Quick Ways to Create New Content Ideas and Drive Record-Breaking Organic Traffic

How do you arrive at new content ideas for your blog or website? There’s a finite amount of time, but unlimited subject matter. In your vertical …

SEO

6 Key Inbound Marketing Trends for 2017

Have you formulated your 2017 inbound marketing strategy? Here are some tips.

Inbound Marketing

7 Insider Tips to Get More Traffic From Search Engines

Let’s face it – generating traffic from search engines is hard work. It is much easier to buy traffic.<p>But we all know that organic traffic converts …

Which Blogging Tactics Produce the Strongest Results? [Infographic]

When it comes to business blogging, how much time do people put into creating posts? How long are their posts? What goes into them? How often do they …

13 of the Best Ways to Generate Leads with Social Media

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.I’ve been …

Marketing

MailChimp Integrates Facebook Ads With Email Marketing

MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration.<p>Users of the email marketing platform can now …

5 Mega Trends Every Salesperson Should Know in 2017

Email is the only form of outbound marketing that still works, but few companies are doing it well.<p>Email marketing is big business. According to one research report, businesses will spend $6.2 billion a year on email marketing software and services by 2018. Why are companies spending so much? Are …

Marketing

10 Tools That Will Get You More Backlinks

<i>Do you have an SEO strategy for pushing your website to the top of the search engines?</i><p>In addition to creating high-quality content, it’s imperative …

SEO

How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics.There aren’t many free, intuitive programs that give you the kind of super-valuable …

Analytics