Jennifer L Morrow

2,745 Flips | 20 Magazines | 35 Likes | 11 Following | 2,862 Followers | @jlmorrow | Marketing brain, creative soul. Leading Creative Company in McMinnville, Oregon. Always adding to my 35+ years of immersion in marketing and branding.

4 SEO Ideas You Overlooked That Will Skyrocket Your Rankings

Despite content marketing’s golden child status, SEO remains one of the most important factors in ranking websites on Google.According to a Hubshout …

Google Search

How to Optimize Your Facebook Page Preview in the News Feed

Want to increase page likes on Facebook? Are you capitalizing on the page preview shown when users hover on your page name on Facebook? In this …

Facebook Ads

How to Build a Facebook Ad Funnel Using Customer Testimonials

Wondering how to create more effective Facebook campaigns? Have you considered including customer success stories in your Facebook ads? In this …

Marketing

Website grader: score your website as a business asset - Optimize My Brand | Creative Company’s Blog

What happens when your website doesn’t perform?<p>Your business loses … warm leads, potential customers, informed referral sources. Use a website grader …

Marketing

Logo redesign is not brand redesign - Optimize My Brand | Creative Company’s Blog

Brand redesign is visual and verbal<p>Yup. Just redesigning the logo–whether simply updating fonts and colors or a complete logo redesign–is not brand …

Graphic Design

An elevator pitch example ... think positioning statement - Optimize My Brand | Creative Company’s Blog

Express “who you are” quickly.<p>Just what is an elevator pitch, anyway? An online search reveals, “a succinct and persuasive sales pitch” derived from …

Public Speaking

9 Social Media Tools You Can't Ignore If You Want More Leads

As a small business, you know generating leads through social media is getting harder with each passing year.And as brands perfect their strategies, …

Marketing

Sales Emails Getting Zero Replies? It's Probably How You End Your Messages

Use these three steps to write the kinds of calls to action that make people excited to respond to your emails<p>So you've invested time in researching your prospective customers, writing an email that addresses their problems, and making sure to include an enticing subject line and lots of benefits …

Customers

5 Examples of Small Businesses Using Facebook Advertising

Facebook Ads are incredibly helpful tools when growing your business.<p>This story originally appeared on Bizness Apps<p>As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for …

Marketing

Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant

Narrative memos have replaced PowerPoint presentations at Amazon. Here are three reasons why.<p>In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. What Bezos replaces it with provides even more valuable insight for …

Public Speaking

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world.And with how fast things change, it can …

How to Use Facebook Ad Dayparting to Optimize Your Results

Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this …

AdWords

Tis the Season: Generating Buzz for Your Business on Instagram

Whether it's #TransformationTuesday or #ThrowbackThursday, take to Instagram to meet customers where they are and drive sales for your business in …

Marketing

5 Blockchain trends influencing the future of social media marketing

If you want to prepare yourself for the future of blockchain-enabled social media marketing, the following are five trends you should be tracking closely:<p>1) There is growing interest in verified online identities. With massive bot problems on social media platforms like Facebook and Twitter, …

Public Relations

How to Use Instagram for Social Media Marketing [Infographic]

With Instagram usage rising, users are also increasingly being drawn to the platform to discover new businesses and products, and stay in touch with …

Social Media Marketing

Social Media 101: 7 Basic Tips to Increase Your Effectiveness

As entrepreneurs, many of us struggle with how to be the most effective on social media. It very likely takes a large chunk of your time and/or …

Infographics

How SMBs Are Using Social Media: Platform, Posting, and Content Trends

Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.<p>The …

The Ultimate Guide to Instagram Hashtags for 2018

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags?Hashtags are powerful. They can …

Marketing

For Gen Z, Gen Y, Movie Ads Prove The Big Draw

The bigger the better may be a draw for a younger crowd when it comes to video screen advertising. But make it personal as well.<p>In a recent Kantar …

The secrets to creating a powerful PSE (public service experience)

Marjory Stoneman Douglas High School. Time’s Up. #MeToo. The opioid crisis. The nation is rallying behind these topical tragedies and advocating for …

How to Simplify Social Media with Automated Marketing

Social media marketing campaigns are easy to manage at first. You have few accounts, few followers, and just enough content to keep your page active.

Marketing

5 SMART Goal Examples That'll Make You a Better Marketer

When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years …

Marketing

13 Tips for Creating More Effective Instagram Video Ads

Instagram has more than 400 million users that share 80 million posts daily, making it a pretty compelling platform for advertisers – particularly as …

Marketing

10 essential social media guidelines

Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without …

How to Have Long-Term Facebook Marketing Success

Marketers have a tendency to feel like they’re in a war, and consumers are the enemy.People don’t want to buy things—so the marketer thinks—and it’s …

Marketing

Selling on Instagram in 2018: Regrams and Product Tags

Collaborating with influencers and publishers on Instagram is about to change for Shopify stores.<p>It’s coming. Sharing someone’s post on your story is …

How Clark Valberg Accidentally Discovered The Weakness In Adobe’s Empire

The InVision founder’s goal is nothing short of creating the only tool you need as a UX designer–and the only software you need to share your designs with thousands of coworkers.<p>If you work in design, or work with designers, you’ve almost certainly used InVision, which has become a standard way to …

Ditch Distractions and Get Productive With a Method Called "Deep Work"

I first heard about the idea of "deep work" while listening to a podcast on my way to work. NPR's Shankar Vedantam interviewed Cal Newport, a computer scientist and Georgetown professor, about his research and insights on the subject.<p>Newport shared how he manages to get a seemingly impossible …

Time Management

How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene

A recent report released by the Interactive Advertising Bureau (IAB) has marketers on edge. It breaks down the successful digital business strategies …