Jennifer L Morrow

Marketing brain, creative soul. Leading Creative Company in McMinnville, Oregon. Always adding to my 35+ years of immersion in marketing and branding.

Magazines

Flips

Facebook
Ad experts break down what sweeping privacy changes could mean for Facebook's $55 billion advertising business
Business Insider - Lucia Moses
Today's Federal Trade Commission settlement with Facebook involves the agency's biggest fine for a tech company, but experts said it won't necessarily impact Facebook's $55 billion ad business. The FTC
Seattle City Council
Facebook Ads Are Creating a "Huge Problem" in Washington State Elections
thestranger.com - Eli Sanders
by Eli SandersFacebook supposedly bans local political ads in Washington state. But large numbers of such ads, including those above, are still being …
Instagram
Instagram: Here’s How to Unmute Someone
Adweek - Brandy Shaul
Previously, our guides have shown you how to mute someone’s Instagram Story and mute someone’s posts from your Instagram feed. But what if you change …
Facebook Ads
Facebook Marketing in a Changing World
marketingprofs.com
Facebook users have long associated the platform with News Feed. That's changing, and fast, says Mark Zuckerberg. Catering to short attention …
Social Media
How to build your social media content calendar
prdaily.com
PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an …
Email Marketing
6 Email Marketing Trends You Need to Be Aware Of
ReadWrite - Brad Anderson
Email may not get as much love as channels like social media, but it remains perhaps the most important communication tool for marketers. That’s especially true when you consider that estimates indicate
LinkedIn Marketing Solutions on LinkedIn: "For our #MyMarketingStory series, we are highlighting rising stars within the
linkedin.com
July 16, 2019: LinkedIn Marketing Solutions posted images on LinkedIn July 16, 2019: LinkedIn Marketing Solutions posted images on LinkedIn
Instagram: Here’s How to Share an IGTV Video to Your Story
Adweek - Brandy Shaul
Did you know that Instagram allows you to share another user’s IGTV video to your own Instagram Story, so that your viewers and followers can watch …
How to Get Positive Responses to Cold Outreach Messages on LinkedIn
yahoo.com - InHerSight, The Motley Fool
This article originally appeared on InHerSight.com, a website where women rate the female friendliness of their employers and get matched to …
How to Refocus on Your Audience for Better Content Marketing Results
toprankblog.com - Joshua Nite
Is your content audience-centric? “Of course it is!” Says the hypothetical person I just made up. “We do intensive research for all our content. We …
Chatbots
This Is the No. 1 Reason You're Not Closing More Sales
Inc Magazine - David Cancel
I've said it before and I'll say it again: The balance of power has shifted. Today, customers have all the control. But unfortunately, a lot of executives still haven't gotten the memo. While they're worrying
Want to Consistently Book Gigs as a Speaker? Add These 3 Things to Your Marketing
Inc Magazine - Carol Sankar
Public speaking has changed my life and the value of my business. Ironically, I never wanted to be a public speaker. In fact, I had a severe fear of public speaking in my formative years. However, I realized
Given Up on Facebook Ads? Here's Why They Aren't Working
Inc Magazine - Chris Ronzio
Facebook advertising is a gold mine. If they aren't working for your business, you might still have a shot at success. A couple of years ago, I ran Facebook ads for my business. Well, promoted posts, I
Why Linkedin Ads are Not Social Selling - Digital Leadership Associates
dlaignite.com
I recently read an article about a Social Selling project that used LinkedIn ads. Now let’s get this straight advertising in all it forms is not …
Marketing
Five Tips For Smarter B2B Influencer Campaigns
Forbes - Vivien Garnes
looking for information about your product first, not your brand. This means companies should collaborate with influencers to produce content that is both utilitarian and share-worthy. Anything too promotional
Facebook has become the storefront for direct-to-consumer brands
Ad Age - Adam Kleinberg.
Direct-to-consumer (DTC) business models have been heralded as the antidote to disruption. From the moment Unilever wrote a billion-dollar check to a …
How to supercharge your Facebook marketing campaign with video
awario.com - Eoin Dowdall
There’s no denying that Facebook marketing is one of the most popular ways to reach a specific set of users online. This is largely thanks to the …
Instagram: Here’s How to Save a Post to a Collection
Adweek - Brandy Shaul
When you save another user’s post on Instagram, it will go into a private Saved area on your profile that others can’t see. Did you know that you can …
To Make More Money Online, You Must Diversify From Google AdWords and Facebook Ads (or Pay the Price)
Entrepreneur - Imran Tariq
Your customers aren't all on one platform, so neither should your digital ads. Do you rely on one client for all of your business? Every business worth its salt knows the value of diversification when
How And Where To Find Topics For Your Blog Posts
thesocialms.com - Susanna Gebauer
The following is a guest post by Anna Rud. Anna is a Content Marketer at Serpstat. Establishing an active presence on external resources, developing …
Infographic: How to write irresistible headlines, from A-Z
prdaily.com
“Posing a question … remains one of the best ways to engage the reader,” the piece posits. For instance, if you’re writing about bran muffins, you …
Your Marketing Stinks Like Fear. That's Why Your Content is Getting Ignored
Inc Magazine - Dustin McKissen
If fear is driving your marketing, communications, and content strategy, then you are on a fast track to failure. Fear is like sex, sweet onions, and a seven-day road trip: Once the stink gets on you,
Instagram: Here’s How to Use the Quiz Sticker in Stories
Adweek - Brandy Shaul
Instagram added a quiz sticker to Stories this week, allowing users to ask their viewers quiz questions. Our guide will show you how this sticker …
LinkedIn
Andrew Davis Shares Tips for Mastering B2B Video on LinkedIn
linkedin.com - Alex Rynne
In honor of its five-year anniversary, we’ve revamped our Sophisticated Marketer’s Guide to bring you even more insights from industry experts and …
Instagram’s New Ad Format to Expand Influencer Marketing Campaigns
thatagency.com - Taylor De Luca
With more and more businesses using influencer marketing as way to garner brand awareness and increase sales, Instagram is responding by refining its …
Instagram
Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram
hubspot.com - Kelly Hendrickson
Instagram officially has one billion monthly active users -- and 80% of those users follow a business. Your business isn't on Instagram? Well, …
9 Ways to Win at B2C Marketing on LinkedIn
Inc Magazine - Larry Kim
It's easy for companies -- especially B2C's -- to neglect LinkedIn in favor of channels like Instagram, Twitter and Facebook. But the truth is LinkedIn is a unicorn social channel where B2C companies thrive.
Creating LinkedIn Ads That Convert Like Crazy
Entrepreneur - Ted Prodromou
The following strategies will help you create ads that make prospects want to click and buy. The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from
Instagram
Instagram Updates Camera, Adds Commerce Features
pdnonline.com - Greg Scoblete
At Facebook’s developer conference, the sibling social network rolled out a new camera design with a “Create” mode, which will enable you to create a …
4 Ways to Use Google Tag Manager With Facebook
socialmediaexaminer.com - Amy Hayward
Wondering how to easily install Facebook features on your website without editing the code? In this article, you’ll discover easy ways to install the …