Jennifer L MorrowFollow

Marketing brain, creative soul. Leading Creative Company in McMinnville, Oregon. Always adding to my 35+ years of immersion in marketing and branding.

Magazines

Flips

Advertising Industry
3 Ways to Reframe Your Social Strategy and Grow Your Brand – Adweek
Adweek
The argument in support of allocating resources to social has evolved over time. 2008: We have to because it’s free. 2011: We have to because content …
Customers
5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them)
convinceandconvert.com
Every brand has a story to tell. But not every business knows how to inspire its customers to re-tell its story. Despite the inherent difficulty, …
Social Media Marketing
What Content Marketers Need to Know About Search in 2019
convinceandconvert.com - Ann Smarty
Unlike content marketing (which is centuries old), SEO is a very new discipline. It has been around for just a couple decades, and it quickly became …
Social Media
10 essential social media guidelines
prdaily.com
Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without …
Social Media Marketing
How to Use Hashtags for Efficient Marketing
socialmediatoday.com - Inna Yatsyna
4.021 billion people worldwide are internet users, among which 3.196 billion use networks. Social media appears to be the best platform for …
Social Media
7 Reasons Why Your Social Media Activity is Falling Flat
business2community.com - Alex Humphries
If used properly, social media can be a wonderful tool. You can use it to engage with customers past, present and future, use it to increase …
Social Media Marketing
5 Reasons Why Email Marketing Is More Powerful Than Social Media
linkedin.com
With the explosion of social media marketing in recent years, you might make the mistake of thinking that the traditional email format may appear …
Marketing
5 Things Every Marketer Can Do to Enhance Sales
Inc Magazine - By John Hall
When people hear the word "marketing," they might picture employees lounging on multicolored beanbags, scribbling flashes of inspiration on sticky notes. Or maybe they picture Don Draper musing over a
Instagram
Instagram just made it a lot easier to shop on the app
CNN - By Kaya Yurieff, CNN Business
New York (CNN Business) — Instagram has long been a place where people seek fashion inspiration. But it hasn't always been easy to buy the looks you see. On Monday, the company announced new e-commerce
Social Media
Social media in 2018: Time to grow up or get out
marketingland.com - Mark Traphagen
It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers …
Social Media
How LinkedIn Uses LinkedIn for Marketing - Social Media Week - London
socialmediaweek.org
Want to know the secrets to raising brand awareness and driving demand on the world’s largest professional social network? Linkedin’s head of content …
Customers
7 Fascinating Quotations That Will Inspire You To Be A Stronger Communicator
buildingastorybrand.com - Donald Miller
Your business has an enemy. It’s fierce, and if it’s not combated, it will make a mess of your company. That enemy is noise. What we often call …
Business Intelligence
If you think Fortnite is just a video game, you’re missing the big picture
Fast Company - By Burt Helm
Heads up, Disney: Fortnite’s unprecedented success means as much for the future of media as it does for the gaming industry. With mere seconds to go before 1:30 p.m. ET, on a mountaintop overlooking Snobby
Social Media Marketing
4 Ways to Reduce Customer Acquisition Costs With Facebook Ads
socialmediaexaminer.com - Marcus Ho
Looking for ways to optimize your Facebook ads to acquire more customers? Wondering how to scale campaigns that are working well? In this article, …
How Reviews Have Altered the Customer Experience Landscape
Adweek - By Mark Jeffreys
In 1992, Bill Clinton’s campaign famously said, “It’s the economy, stupid” to keep the campaign focused on what mattered. Over 25 years later, it’s …
How to Use Video As Your Greatest Marketing Asset
business2community.com - Alice Oh
In today’s modern marketing world, traditional marketing tactics like banner ads and printed advertisements are quickly fading into a thing of the …
Typography
Uber has a new brand. Again.
Fast Company - By Mark Wilson
Less than three years after rebranding, Uber has a new logo and typeface called Uber Move that’s designed to evoke safety and accessibility–not masculine bravado. Uber is slowly rebuilding its reputation
Facebook advertisers can now manage where Instant Article, in-stream video ads appear - Marketing Land
marketingland.com - Amy Gesenhues
Facebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block publishers from their …
Web Presence Analysis: How Visible is Your Business?
business2community.com - Debra Murphy
When was the last time you searched for your business online and analyzed what you found?Conducting a web presence analysis for your business is the …
Marketing
5 Keyword Research Steps not to Overlook to Create Better Content
maximizesocialbusiness.com - Ann Smarty
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and …
Marketing
How the Instagram Feed Works: Inside the Instagram Algorithm
Buffer - by Alfred Lua
Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast. How exactly does the …
Social Media
10 Free Customizable Instagram Stories Templates and How to Use Them
Buffer - by Alfred Lua
More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an …
How Do You Decide What to Post on Each Social Media Platform? [Current Research]
prepare1.com - Blair Evan Ball
How do you decide what to post on each social media platform?Do you know what content resonates with people?Today it’s hard to ignore the power of …
Study: Gen Z likely to buoy email as a favored channel
prdaily.com
Email use is just about saturated among Generations X and Y. There is one group, though, for whom it is growing: Generation Z, in the 13–21 age group. …
Why and how to use IGTV for content marketing
prdaily.com
Video is king of today’s social media landscape. With the recent launch of IGTV, Instagram clearly has its eyes set on seizing the throne. IGTV? Can I …
7 Research-Backed Notes on How Brands Can Build Trust on Social Media
socialmediatoday.com - Elaine Fogel
When was the last time your business reviewed its social media marketing strategy and tactics? If you answered “not recently,” or worse "never," you …
Those Contributing to the Demise of LinkedIn
thesalesblog.com
Every day I open LinkedIn to find messages waiting for me. Invariably, these messages are from people who recently asked me to connect with them. …
Personal Kanban Part 1 — Why Todo-Lists don‘t work
hackernoon.com - Sven Wiegand
As a CTO I have to handle dozens of tasks per week. Some of them are big, like digging into a new technology and others are tiny, like scanning …
Infographic: 64 content marketing stats to inform your strategy | Articles | Social Media
prdaily.com - Vlad The King
Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste of the information …
Infographic: 10 essential parts of highly ranked websites
prdaily.com
When customers want to find you, are search engines offering your website as a top result? Digital marketers and PR pros must pay keen attention to …

Jennifer L MorrowFollow

Magazines

For Fab Facebook Ads

Social tactics

Instagram Inspiration

LinkedIn Lives Well

Flips

3 Ways to Reframe Your Social Strategy and Grow Your Brand – Adweek

5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them)

What Content Marketers Need to Know About Search in 2019

10 essential social media guidelines

How to Use Hashtags for Efficient Marketing

7 Reasons Why Your Social Media Activity is Falling Flat

5 Reasons Why Email Marketing Is More Powerful Than Social Media

5 Things Every Marketer Can Do to Enhance Sales

Instagram just made it a lot easier to shop on the app

Social media in 2018: Time to grow up or get out

How LinkedIn Uses LinkedIn for Marketing - Social Media Week - London

7 Fascinating Quotations That Will Inspire You To Be A Stronger Communicator

If you think Fortnite is just a video game, you’re missing the big picture

4 Ways to Reduce Customer Acquisition Costs With Facebook Ads

How Reviews Have Altered the Customer Experience Landscape

How to Use Video As Your Greatest Marketing Asset

Uber has a new brand. Again.

Facebook advertisers can now manage where Instant Article, in-stream video ads appear - Marketing Land

Web Presence Analysis: How Visible is Your Business?

5 Keyword Research Steps not to Overlook to Create Better Content

How the Instagram Feed Works: Inside the Instagram Algorithm

10 Free Customizable Instagram Stories Templates and How to Use Them

How Do You Decide What to Post on Each Social Media Platform? [Current Research]

Study: Gen Z likely to buoy email as a favored channel

Why and how to use IGTV for content marketing

7 Research-Backed Notes on How Brands Can Build Trust on Social Media

Those Contributing to the Demise of LinkedIn

Personal Kanban Part 1 — Why Todo-Lists don‘t work

Infographic: 64 content marketing stats to inform your strategy | Articles | Social Media

Infographic: 10 essential parts of highly ranked websites