Jennifer L Morrow

Marketing brain, creative soul. Creative Company in Oregon, adviser for the Small Business Development Center. 40+ years in marketing.

Jennifer L Morrow
flipped into ban bland branding
3 New Rules of Modern Branding
Inc Magazine - Lauren Huttner
Rion Harmon and his team at Day Job have created nearly 100 brand campaigns and concepts. Here's what he thinks you need to know. The concept of branding can feel like a squishy thing, or seem like an abstraction. Ask an expert, and they might describe branding as a communication system that …
Jennifer L Morrow
flipped into Online tactics
How to Develop a Strong Content Strategy and Solidify Your Brand's Online Presence
Entrepreneur - Goran Paun
How to strengthen your brand's online presence through a connected and unique content strategy. There's no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The quick morsels and tidbits of information that people seek can be …
Great job on this redesign, so much more visual impact
Jennifer L Morrow
flipped into Food products -- packaging and marketing
Students Used Consumer Research to Redesign Major Brands’ Packaging, and the Results are Awesome
thedieline.com
When brands redesign a package, most of the robust consumer research occurs at the end of the process after they select the new design. But what if …
Jennifer L Morrow
flipped into LinkedIn Lives Well
3 Steps to Use LinkedIn to Grow Your Personal Brand
Buffer
If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a …
Basics and a good checklist
Jennifer L Morrow
flipped into Video for Marketing
Nine Ways Any Business Can Improve The Quality Of Their Video Marketing
floristsreview.com - FR Team
Whether you’re creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your …
Color is the "first glance" attractor ... consider what works where
Jennifer L Morrow
flipped into Social tactics
Colors That Will Attract The Most Attention On Social Media
thelist.com - Gia Mora
The golden arches of McDonald's. The placid green framing Starbucks' mermaid. The bright blue swirls of AT&T. The colors representing these iconic …