Jennifer L Morrow

Marketing brain, creative soul. Leading Creative Company in McMinnville, Oregon. Always adding to my 35+ years of immersion in marketing and branding.

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Instagram
Instagram: Here’s How to Use the Quiz Sticker in Stories
Adweek - By Brandy Shaul
Instagram added a quiz sticker to Stories this week, allowing users to ask their viewers quiz questions. Our guide will show you how this sticker …
LinkedIn
Andrew Davis Shares Tips for Mastering B2B Video on LinkedIn
linkedin.com - Alex Rynne
In honor of its five-year anniversary, we’ve revamped our Sophisticated Marketer’s Guide to bring you even more insights from industry experts and …
Influencer Marketing
Instagram’s New Ad Format to Expand Influencer Marketing Campaigns
thatagency.com - Taylor De Luca
Posted at Apr 23, 2019 8:00:00 AM by Taylor De Luca | ">Share With more and more businesses using influencer marketing as way to garner brand …
Instagram
Build a Better Instagram
hubspot.com - Kelly Hendrickson
Instagram officially has one billion monthly active users -- and 80% of those users follow a business. Your business isn't on Instagram? Well, …
LinkedIn
9 Ways to Win at B2C Marketing on LinkedIn
Inc Magazine - By Larry Kim
It's easy for companies -- especially B2C's -- to neglect LinkedIn in favor of channels like Instagram, Twitter and Facebook. But the truth is LinkedIn is a unicorn social channel where B2C companies thrive.
Marketing
Creating LinkedIn Ads That Convert Like Crazy
Entrepreneur - Ted Prodromou
The following strategies will help you create ads that make prospects want to click and buy. The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from
Instagram
Instagram Updates Camera, Adds Commerce Features
pdnonline.com - Greg Scoblete
At Facebook’s developer conference, the sibling social network rolled out a new camera design with a “Create” mode, which will enable you to create a …
Marketing
4 Ways to Use Google Tag Manager With Facebook
socialmediaexaminer.com - Amy Hayward
Wondering how to easily install Facebook features on your website without editing the code? In this article, you’ll discover easy ways to install the …
Social Media
How to Use Social Media Without High Costs or Risking Your Reputation
Inc Magazine - By Martin Zwilling
After a frustrating meeting with a small business client recently who didn't "have time" for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners
Content Marketing
Customer Reviews Are The New Content Marketing
convinceandconvert.com - Jay Baer
Content marketing and customer reviews have historically been thought of as very different. Content marketing is largely pre-purchase and focuses on …
Marketing
Drive Your Website Up the Search Rankings With These SEO Tools
Entrepreneur - Entrepreneur Store
Gain insider info and land on Google's front page with these keyword programs. Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase
Social Media
5 Smart Ways to Use Social Media to Grow Your Business in 2019
Entrepreneur - Aimee Tariq
Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are suggested strategies on how to cull that list. Opinions expressed by Entrepreneur contributors are their own. to
17 Surprisingly Easy Ways To Growing An Audience On Instagram
thesocialms.com - Susanna Gebauer
For each and every social network, one of the first and most important questions is: How can I grow an audience? And by now you should know enough …
Tips For Branding On A Budget
Forbes - Young Entrepreneur Council
If you look at the examples set by large companies, it can seem like you need a huge budget to build your brand. Fortunately, this isn’t the case. As someone who provides services to businesses of all
How to Make Your Small Business Website Really, Really Effective
Entrepreneur - Syed Balkhi
So, you've managed to attract potential customers to your website. Now, what do you want them to do? Opinions expressed by Entrepreneur contributors are their own. Most small business owners today know
Facebook Introduces Feature to Explain Items in Your News Feed
Inc Magazine - By Peter Roesler
Algorithms determine much of the user experience for people online. These algorithms are the best way for online organizations to provide personalized experiences for individuals, even when there is a
How I Got My First 10K Instagram Followers (5 Things That Really Worked) |
Inc Magazine - By Amy Morin
I was late to the Instagram game. It seemed like one more social media chore to complete. But as soon as I joined, I recognized the social media site's potential to help me reach a massive audience. But
3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency
agorapulse.com
Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can …
3 Lessons Brands Can Learn from Glossier's Instagram Success
socialmediatoday.com - Phoebe Bain
One of the most impressive social media success stories of recent times is make-up company Glossier. The company's CEO and founder, Emily Weiss, has …
How to Create Video Ad Funnels That Work
socialmediaexaminer.com - by
Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that …
Social Media
10 Tips for Improving Your Content Marketing Strategy with Instagram and Other Tools
smallbiztrends.com - Annie Pilon
Instagram is one of many platforms that small businesses can use to actively communicate with customers. The platform offers many features that may …
7 Social Media Marketing Trends in 2019 You Need to Prepare For [Infographic]
business2community.com - Jomer Gregorio
Year after year, more and more people are joining social media networks to interact not only with their families and friends but also with the brands …
Social Media
How to Test Content Marketing and Digital Campaigns with Social Media
pammarketingnut.com
Podcast: Play in new window | Download The new always on, always connected, digital and social world provides amazing opportunities for smart digital …
The Art of Copywriting: How to Write Better Captions that Get Engagement
buffer.com - Brian Peters
What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re …
The Question Every B2B Marketer Needs to Ask: What’s Our Story?
toprankblog.com
Everything—no matter how innocuous or dated—had its use. It was a mantra he lived by. Born in 1946 to an Irish immigrant father and an American mother …
4 Simple Ways to Up Your Millennial Marketing Game
Entrepreneur - Deji Atoyebi
Millennials are the largest generation on social media, and that's why it's a bad idea to ignore them. Opinions expressed by Entrepreneur contributors are their own. There’s a real battle for attention,
9 Best Facebook Ad Campaigns to Boost eCommerce Sales
storeya.com - Nicole Blanckenberg
If you want to boost eCommerce sales with the right Facebook campaigns, you’ve come to the right place. The ideal eCommerce marketing strategy should …
How to Add Alt Text to Instagram Posts
socialmediaexaminer.com - Jenn Herman
Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually …
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon
Forbes - Jenny Rooney
The blur between content and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers’ obsession and time spent with images and video seamless,
Instagram Rolls Out 'Checkout' Feature--Letting Users Buy Directly In-App. Here's Why It Matters
Inc Magazine - By Dakota Shane
From clothes to furniture to supplements, there are a ton of products being advertised across Instagram. Yet, many people may not know just how huge shopping has become on the platform. As first reported