@JoseAnalytics

534 Flips | 3 Magazines | 1 Like | 8 Following | 263 Followers | @jldavila | Sr. Digital Analyst & Business Optimization Strategist. Online marketing and business innovation enthusiast.

Andrew Yochum on Twitter: "Dilbert on Dashboards #bigdata #analytics #dataviz http://t.co/GtHg1JhyQQ"

New conversation<p>Replying to @<b>yochum</b><p>So true it hurts: “@<b>yochum</b>: Dilbert on Dashboards #<b>bigdata</b> #<b>analytics</b> #<b>dataviz</b> pic.twitter.com/8uzfLsgd0L”<p>1 reply …

Using Offline and Online data to drive Google Analytics Remarketing

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal …

Translating Business Goals to Analytics Goals

Analytics goals are the cornerstone of actionable measurement. But, as a business or an agency, how do you get there? How do you take your business …

Full Screen Google Analytics via Bookmarklet

I have a TV in my office that’s connected to a PC and generally does very little during the day. Since I’ve relaunched my site and starting to see …

Analytics Pros helps Avvo Gain New Insights with Data Import

article<p>en_US<p>https://analytics.googleblog.com/2014/07/avvo-gains-new-insights-with-data-import.html<p>Analytics …

Using Google Tag Manager To Fight Gibberish URLs on Google Analytics

In this article I will show how to easily rewrite multiple URI addresses in Google Analytics with the help of Google Tag Manager (GTM) macros. The …

Track Adjusted Bounce Rate In Universal Analytics

So here we are again. Universal Analytics and Google Tag Manager, the dynamic duo, ready to strike again.<p>First, remember to check my previous two …

Analytics

level business reporting

“Prior to using roll-up reporting we had no way to see all of our sites in a single Google Analytics view. Now we can easily compare our n...

Using A Google Tag Manager Listener To Get Your Real Bounce Rate

Google Analytics: Visits Now Sessions & Unique Visitors Now Users

Google Analytics has quietly changed the terminology they use within the reports to change what they call "visits" and "unique visitors."<p>Now, visits …

Improving Your Data Quality

Google Analytics is a powerful product with a wealth of features. Analytics data can fuel powerful actions like improving websites, stream...

Your Big Data Is Worthless if You Don't Bring It Into the Real World

In a generation, the relationship between the “tech genius” and society has been transformed: from shut-in to savior, from antisocial to society’s …

3 Actionable Ways for PR Pros to Measure Better

The past few months I’ve been speaking quite a bit to public relations and communications professionals at events, most recently for the PRSA (Public …

Causality, Certainty, Bias, Truth, and Prediction

There are varying concerns about what constitutes a causal model, the degree to which data is biased, certainty that the model is predictive about …

10 Tips For Creating An Effective Marketing Attribution Program

Considering how much companies invest in marketing across multiple channels, I’m often surprised that more don’t take advantage of sophisticated …

Is It Cheaper to Keep Than Delete?

Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until …

Google Analytics For Cross Device Measurement

Earlier this year my colleague Michal Levin released a book named Designing Multi-Device Experiences, where she discusses an ecosystem approach to …

Setting up Google Analytics Site Search with No Query Parameter

Tracking Site Search with Google Analytics has never been easier. If your site has an on-site search component then these Site Search reports are one …

Managing HiPPO Prime: The CFO

March 31, 2014 -<p>It’s been a long few weeks, and one of them was spent in lovely San Francisco at the eMetrics Summit. Of all the industry events, …

How companies can make better use of big data

Like bacteria, big data are lurking in the stomachs of cows. Some farmers are using sensors and software to analyze it and predict when a cow is getting ill.<p>Just like customers, cows do not always speak out when something is wrong. But companies can use data to predict potential risks and …

Trimming the Fat From Online Marketing

A big part of why I think online marketing can be so hard is because we make it hard.<p>Nobody has a unifying, simple concept. Instead, we have …

Ensighten Acquires Rival Tag-Management Firm TagMan

Enterprise tag-management company Ensighten has acquired UK- and New York-based tag manager TagMan for an undisclosed sum, AdExchanger has learned. …

What You Think You Know About the Web Is Wrong

If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse …

Horror stories: how to avoid an A/B testing nightmare

<b>A/B testing has undoubtedly become the buzzword of the marketing world. It has the potential to transform your marketing approach and fundamentally</b> …

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New DAA Local Chapter Launching on February 25, 2014

<b>FROM QUAL AND QUANT TO ETHNO: The Evolution of Digital Analytics</b><p>Never before have marketers and researchers had so many analytics options and yet …

Final Report – Customer Experience Digital Data Layer v1.0 Ready! | Customer Experience Digital Data Community Group

The v1.0 of Customer Experience Digital Data Layer is now ready in the form of a W3C Community Group Final Report. 14 months, 102 participants, 56+ …