jlannin

1,831 Flips | 23 Magazines | 25 Likes | 15 Following | 95 Followers | @jlannin | Digital Director: Responsible for Graymatter digital growth and direction. Experienced digital strategist focussed on business return through effective strategy, innovative and best in class delivery. Creator of the Graymatter 4E framework.

How to Build Brand Loyalty on Instagram

Instagram just surpassed 1 billion monthly users, and the company reports that 80% of its users follow a business. But are you using your Instagram …

Social Media

Volkswagen to offer electric car sharing globally from 2020

<b>Volkswagen is to roll out vehicle-on-demand services, in particular car sharing, based entirely on electric vehicles from 2019.</b><p>VW’s WE platform will …

Fleet Operations’ new mid-term rental service LightLease to give 'WLTP flexibility'

LightLease, a new mid-term vehicle lease solution has been launched by fleet management provider Fleet Operations, offering flexibility amid WLTP …

AI could get 100 times more energy-efficient with IBM’s new artificial synapses - MIT Technology Review

Neural networks are the crown jewel of the AI boom. They gorge on data and do things like transcribe speech or describe images with near-perfect …

What do the latest trends in video mean for marketers? [Stats]

<b>If one trend in content publishing and social media has been constant over the past few years, it’s the huge and growing popularity of online …

The robots probably aren’t coming for your job, but AI is the future of content marketing

The term “artificial intelligence” simply means a computer system that mimics the thought processes of the human mind. The Turing test set the gold …

B2B Marketers Turn To Personalized Live Events, Mobile Apps As Shortcut To MQLs

Online communication via email and mobile devices may be on the rise, but face-to-face engagement with customers and prospects at live events is far …

Brafton 2017 Content Marketing Benchmark Report

We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web …

5 brands that prove chatbot-powered marketing is the future

From Rosie on <i>The Jetsons</i> to Samantha in the movie <i>Her</i>, pop culture is packed with of sassy robots who can talk back, not just to answer, but to …

What’s the Difference Between Machine Learning and AI?

If you’re like most marketers, you’re probably trying to get in on a little AI action to raise your game and keep up with your competition. And if …

How is AI being used in Marketing Technology

Gartner argues that AI technology will be in almost every new software product by 2020.“Software is eating the world, but AI is going to eat …

A guide to the top CRM systems for charities (PDF)

When looking at a CRM system for your organisation, there are a few things to bear in mind. First of all, your choice will depend on the …

3 steps to evolve auto industry marketing

As car shoppers increasingly conduct more of their research online, it’s critical to send a consistent, coordinated message throughout the shopper …

The HopePage: Mining Crypto For UNICEF

The Hopepage is an all-new fundraising mechanic for UNICEF that operates on a global scale for good. For the very first time, anyone with a computer …

30 Great Lead Gen Landing Page Examples to Follow

Download The Top 10 Landing Page Styles HerePablo Picasso once said: “Good artists copy; great artists steal.”There are plenty of lead generation …

VWFS Sales Overview Run Through

Venson says ‘golden hello’ to win fleet leasing business is a false economy

Leasing and fleet management companies are regularly paying organisations a ‘signing on fee’ to win business, according to Venson Automotive …

Bosch claims new diesel technology cuts NOx emissions

Engine parts manufacturer Bosch claims it has achieved a “breakthrough” in diesel technology by dramtically cutting NOx emissions.<p>It says that in RDE …

Infographic: How chatbots could help your organization

Robots taking over the world might not be so bad after all.<p>Chatbots are changing the way consumers and organizations interact online. These …

Chatbots

Business Insider Intelligence Research Store

EXCLUSIVE OFFER<p><i>Newsletters</i> from Business Insider Intelligence are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on our newsletters to keep atop the key trends …

How long does it take to rank in Google? (A study by Ahrefs)

“How long till my website (page) ranks on top of Google?” The common response to this question is obviously, “It depends,” because there are just too …

Google's mobile-first indexing is finally rolling out: Here's what you need to know

Mobile-first indexing is...First things first. What is mobile indexing? As the name suggests, mobile-first indexing is an indexing system under which …

SEO

If you want to understand Blockchain, try to understand Switzerland

Ethereum is the world’s second most valuable cryptocurrency after Bitcoin, with a total market cap of $75 billion dollars. The currency’s founder, …

Blockchain

HTTPS Migration Checklist | A Guide To Moving To HTTPS

<b>Do you want to know how to switch to HTTPS so your website is more secure, but want to avoid the potential risks involved? Follow our guide to ensure</b> …

What ‘data’ competencies does a modern marketing function need?

Whilst there is a lot of talk about ‘data’, big or otherwise, GDPR-compliant or otherwise, it can be hard to understand what exactly is meant by …

Marketing

Create Effective Landing Pages with ideas from PPC and SEO

Creating effective landing pages relies on skills you may already have. Check out these tips to boost conversion using both sides of the optimization …

11 LinkedIn Experts Share their Best Unusual Hack for LinkedIn Marketing

Learn from these LinkedIn Marketing unicorns on how to amp up your LinkedIn presence<p>Through the years, LinkedIn continues to grow as a platform to generate quality leads for businesses. In fact, 80% of B2B leads come from LinkedIn, and fully 79% of B2B marketers say that Linkedin has been an …

AI Scientists Via Their 'Aging Clock' May Have Discovered How To Rewind Our Biological Clocks

“I never went through a biological clock experience. I never even heard it ticking.”~Jane Lynch<p>Well laughing it off may have worked for Comedian Jane Lynch, but for most of us, our biological clocks are not just ticking. They’re pounding.<p>Every single one of us is on the clock. And we are comprised …

Machine Learning

A.I.'s Rapid Advance Should Be Truly Scary If You're Paying Attention

When it comes to identifying existential threats posed by technological innovations, the popular imagination summons visions of <i>Terminator</i>, <i>The Matrix</i>, …

Make it personal: Using marketing personas and empathy in your marketing

It can be challenging to reach your target audience without resorting to generalizations. That’s where marketing personas can help. Personas are …

UX Design