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By Jeremi Karnell | Organizational Storytelling Journal

The Effects of Storytelling

Because humans are social creatures, we are attracted to stories that give us an opportunity to relate to other people. In this way, storytelling can …

Storytelling

At Walmart, Every Receipt And Every Leader Has A Story To Tell

Every receipt tells a story and Walmart wanted to get maximum exposure for sharing those stories.<p>Walmart chose the 89th Annual Academy Awards to unveil its new ad campaign, assigning filmmakers like Seth Rogen and Evan Goldberg to create 60-second “films” based on popular items found on Walmart …

Storytelling

'You don't remember statistics, you remember stories'

A team of artists, designers and data architects strive to create fact-based infographics describing the issues Palestinians face in their daily lives. Visualizing Palestine's graphics won one of DW's The Bobs awards.<p>Ramzi Jaber remembers being shocked when he found out about the huge amount of …

Deconstructing Visual Storytelling

<i>“A clever smuggler came to the border with a donkey. The donkey’s back was heavily laden with straw. The official at the border was suspicious and</i> …

Virtual Reality Is Becoming the Next Great Storytelling Canvas

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical …

Virtual Reality

Storytelling is dead. Long live story doing

I’m going to give Beto Nahmad the credit. He’s the executive creative director of VCCP Spain and the first person I heard using the phrase "story …

Storyhunter CEO: Virtual reality is the 'most powerful medium' for storytelling

• Specialized Reporting<br>• Digital Journalism<br>• Video<br>As the news industry is increasingly shifting toward virtual reality, Storyhunter is following suit, …

Virtual Reality

6 Visual Storytelling Trends That Will Forever Change The Way You Do Digital Marketing

Storytelling has been a buzzword in the marketing world since the origin of advertising.<p>From John Deere’s first edition of “The Furrow” published in …

Storytelling

Chatbots are a creation channel for storytelling

I worked at Betaworks this past summer. Pursuing an opportunity to work there was probably one of the best decisions I have ever made. The experiences were invaluable, and I have already documented two of the major lessons I picked up (Permission vs Advice and Influence vs Authority).<p>A highlight of …

Chatbots

How To Design A Compelling Story For Any Audience

Recently Dave Rochlin, a lecturer in applied innovation at UC Berkeley, Haas School of Business, and executive director of the Haas@Work program, …

Want the key to storytelling success? Learn from these four brands

Storytelling is about more than talking at people; it’s about cultivating a community that becomes invested in the higher message of a brand. By …

Baobab Studios raises $25M as it looks to bring richer storytelling to VR

For all of the technical pizazz that virtual reality studios can wow users with, at the end of the day great content is about establishing an emotional connection.<p>Baobab Studios is aiming to move past the novelty of VR and create characters that people can grow to love (and hate) even more due to …

Profiles in mobile journalism: Defining a new storytelling language

• Mobile<br>• Specialized Reporting<br>• Digital Journalism<br>With mobile journalism on the rise everywhere, its leading figures are now working to hone and develop …

Journalism

Storytelling Is A 35,000-Year-Old Tool We Use To Build Relationships

Director & Producer Ryan Beickert on why branded content isn’t just a trend in the industry but an evolution of advertising altogether

Branding

Play me a story: How video game storytelling has evolved

CNET Magazine: From Atari to arthouse, Bushnell to Blizzard, we hear from industry heavyweights on how games have grown up.<p>Has a video game ever made you cry? No? That may be because you haven't played the right game yet.<p>Sure, there are plenty of run-jump-shoot-repeat blockbusters, where any story …

Game Development

Great Job, Internet!: Dan Harmon’s universal theory of storytelling gets an animated explainer

Grand, unified artistic theories don’t get much grander and unified than Dan Harmon’s storytelling process. As detailed in an article on <i>Wired</i> some five years ago, Harmon boiled down Joseph Campbell’s monomyth of the hero’s journey into a simple circle. And once he grasped this storytelling …

Introducing Toontastic 3D: a playful storytelling app for kids

With Toontastic 3D, kids can draw, animate and narrate their own adventures, news stories, school reports, and anything else they might dream up. All …

4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded …

Advertising

The science of storytelling for business with writer Will Storr

Learn how storytelling can improve aspects of your business life, including leadership, branding and crisis management in this class with multi-award winning writer Will Storr<p>Date: Thursday 1 June 2017 Times: Full-day course, 10am-4pm<p><b>Book now</b><p>Whether you’re a business leader, a marketeer or working …

Storytelling

In the burgeoning world of virtual reality, storytelling is both cutting-edge and old-fashioned

Over the last several years, the Sundance Film Festival has been an early adopter, and key champion, of bringing virtual-reality content into the world of film. What had once been primarily a gaming movement has evolved into a cinema fixture. Sundance and its New Frontier program are big reasons …

Virtual Reality

Visual Storytelling; Social Commentary in Pictures

<b>Travel photography is visual storytelling, through a mix of genres including street photography, landscapes, architecture, wildlife, cultural imagery</b> …

5 Storytelling Archetypes and How to Use Them in Marketing

Storytelling has become a good technique for building strong relationships with customers and a booming community of loyalists over time. Business …

Science Backs the Importance of Storytelling

<b>One of the biggest “buzz” phrases in public speaking is, “Tell a story!”</b><p>And for good reason . . .<p>Storytelling is one of the most powerful forms of …

Storytelling

Has TED Really Taught Companies to Be Better Storytellers?

TED sparked a worldwide storytelling movement and companies have enthusiastically jumped on the bandwagon. So why are most business presentations still business-as-usual?<p>Imagine you had just 18 minutes to rally a team of 150 burned-out employees to stand behind your company¹s new mission. Or …

Storytelling

How Brands Like Nasa, Go Pro and Airbnb Use Visual Storytelling to Win Over Their Audiences

Take your storytelling cues from brands that have successfully used visuals to connect with their audience.<p>Visual storytelling is a cornerstone of modern day marketing. Instead of simply listing a product's capabilities, products are promoted through emotionally-charged narratives that engage …

Storytelling

Imagining the Future of VR at Google

The search giant’s filmmaker on what the new medium does that film cannot.<p>Jessica Brillhart is the principal filmmaker for virtual reality at Google, …

Virtual Reality

How Traditional Storytelling Is Ruining Virtual Reality Film - Motherboard

I spent much of the past two weeks with a screen strapped to my face, watching filmmakers' best stabs at telling a story in virtual reality.<p>The cinematic VR showcased at the recent Tribeca Film Festival ran the gamut from live-action documentary to animated science fiction. Very few of these …

Virtual Reality

Sequel lets you easily build your own chatbot, so go wild with it

Dating back to when Alan Turing wrote his famous article “Computing Machinery and Intelligence” (1950), in which he first presented the concept of …

Chatbots