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By Jeremi Karnell | Organizational Storytelling Journal

How The Best Podcast Of The Year Was Made

S-Town's host and executive producer Brian Reed and executive producer Julie Snyder explain to BuzzFeed News how they assembled the most popular, and talked about, podcast since Serial. Warning: MAJOR SPOILERS.<p><i>S-Town</i> — the podcast also known by the uncensored title <i>Shittown</i> — has captured listeners’ …

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When successful brands record their core values, those values transcend the paper they're written on: They …

Entrepreneurship

Love & Taxes Monologuist-Star Josh Kornbluth On the State of Storytelling

Writer and performer Josh Kornbluth’s new movie, <i>Love & Taxes</i> (directed by his brother Jacob), is a broad adaptation of his acclaimed monologue about …

Coke’s Latest “Taste The Feeling” Campaign Is Heavy On The Narratives

<b>WHAT:</b> The 2017 ads from Coke’s “Taste The Feeling” campaign.<p><b>WHO:</b> McCann Madrid created “Elevator” and “Subway,” Santo did “Pool Boy,” and Ogilvy & Mather, Mexico City created the “Eyes Closed” spot.<p><b>WHY WE CARE:</b> Coke’s ads have long strived for some sort of universality. This is the brand that …

Apply Pixar’s Storytelling Lessons For Your Next RPG Session

Pixar has created several free online courses for Khan Academy; their newest addition is a course on “The Art of Storytelling.” It gives a glimpse …

Animation

Storytelling In The Age Of Cognitive Computing

<b>How IBM and Watson Define the Future of Cognitive Storytelling</b><p><b>"MR. WATSON, COME HERE, I WANT YOU."</b> These were the first words ever spoken over a …

The Effects of Storytelling

Because humans are social creatures, we are attracted to stories that give us an opportunity to relate to other people. In this way, storytelling can …

Success

At Walmart, Every Receipt And Every Leader Has A Story To Tell

Every receipt tells a story and Walmart wanted to get maximum exposure for sharing those stories.<p>Walmart chose the 89th Annual Academy Awards to unveil its new ad campaign, assigning filmmakers like Seth Rogen and Evan Goldberg to create 60-second “films” based on popular items found on Walmart …

'You don't remember statistics, you remember stories'

A team of artists, designers and data architects strive to create fact-based infographics describing the issues Palestinians face in their daily …

Infographics

Deconstructing Visual Storytelling

<i>“A clever smuggler came to the border with a donkey. The donkey’s back was heavily laden with straw. The official at the border was suspicious and</i> …

Virtual Reality Is Becoming the Next Great Storytelling Canvas

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical …

Virtual Reality

Storytelling is dead. Long live story doing

The key question for brands looking to thrive in the 21st century is: what is our brand doing?<p>To continue reading this article you need to be …

Marketing

Storyhunter CEO: Virtual reality is the 'most powerful medium' for storytelling

• Specialized Reporting<br>• Digital Journalism<br>• Video<br>As the news industry is increasingly shifting toward virtual reality, Storyhunter is following suit, …

6 Visual Storytelling Trends That Will Forever Change The Way You Do Digital Marketing

Storytelling has been a buzzword in the marketing world since the origin of advertising.<p>From John Deere’s first edition of “The Furrow” published in …

Chatbots are a creation channel for storytelling

I worked at Betaworks this past summer. Pursuing an opportunity to work there was probably one of the best decisions I have ever made. The experiences were invaluable, and I have already documented two of the major lessons I picked up (Permission vs Advice and Influence vs Authority).<p>A highlight of …

How To Design A Compelling Story For Any Audience

Recently Dave Rochlin, a lecturer in applied innovation at UC Berkeley, Haas School of Business, and executive director of the Haas@Work program, …

UC Berkeley

Want the key to storytelling success? Learn from these four brands

Storytelling is about more than talking at people; it’s about cultivating a community that becomes invested in the higher message of a brand. By …

Jeff Bezos

Baobab Studios raises $25M as it looks to bring richer storytelling to VR

For all of the technical pizazz that virtual reality studios can wow users with, at the end of the day great content is about establishing an emotional connection.<p>Baobab Studios is aiming to move past the novelty of VR and create characters that people can grow to love (and hate) even more due to …

Virtual Reality

Profiles in mobile journalism: Defining a new storytelling language

• Mobile<br>• Specialized Reporting<br>• Digital Journalism<br>With mobile journalism on the rise everywhere, its leading figures are now working to hone and develop …

How Storytelling Is A 35,000-Year-Old Tool We Still Use To Build Relationships

Director & Producer Ryan Beickert on why branded content isn’t just a trend in the industry but an evolution of advertising altogether<p>This year’s …

Play me a story: How video game storytelling has evolved

"It was exhausting to get the game to play without worrying about story."<p>Nolan Bushnell, founder of Atari<p>"People are afraid to put something into games they haven't seen before, but indie games have done a lot to change that."<p>Tim Schafer, game designer

Activision Blizzard

Dan Harmon’s universal theory of storytelling gets an animated explainer

Grand, unified artistic theories don’t get much grander and unified than Dan Harmon’s storytelling process. As detailed in an article on <i>Wired</i> some …

Introducing Toontastic 3D: a playful storytelling app for kids

With Toontastic 3D, kids can draw, animate and narrate their own adventures, news stories, school reports, and anything else they might dream up. All …

Kids

4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded …

Advertising Industry

The science of storytelling for business with writer Will Storr

Learn how storytelling can improve aspects of your business life, including leadership, branding and crisis management in this class with multi-award winning writer Will Storr<p><b>Date:</b> Thursday 1 June 2017<b><br>Times:</b> Full-day course, 10am-4pm<p>Whether you’re a business leader, a marketeer or working for an …

Amnesty International

In the burgeoning world of virtual reality, storytelling is both cutting-edge and old-fashioned

Over the last several years, the Sundance Film Festival has been an early adopter, and key champion, of bringing virtual-reality content into the world of film. What had once been primarily a gaming movement has evolved into a cinema fixture. Sundance and its New Frontier program are big reasons …

Visual Storytelling; Social Commentary in Pictures

<b>Travel photography is visual storytelling, through a mix of genres including street photography, landscapes, architecture, wildlife, cultural imagery</b> …

5 Storytelling Archetypes and How to Use Them in Marketing

Storytelling has become a good technique for building strong relationships with customers and a booming community of loyalists over time. Business …

Science Backs the Importance of Storytelling

<b>One of the biggest “buzz” phrases in public speaking is, “Tell a story!”</b><p>And for good reason . . .<p>Storytelling is one of the most powerful forms of …

Storytelling