Joonas Järvinen

522 Flips | 2 Magazines | 1 Like | 8 Following | 344 Followers | @jjarvinen | Marketing Director - Interested in all things new in marketing and music.

3 Trends in pharma globalization

Nearly 60% to 70% of the healthcare market is still dominated by North America, and many smaller biopharma companies are reluctant to move beyond the …

Exclusive: Pfizer to launch consumer health sale in November - sources

LONDON (Reuters) - Pfizer plans to kick off an auction process for its consumer healthcare business in November, paving the way for a potential $15 billion-plus sale of the headache pill to lip balm business, sources close to the matter told Reuters.<p>Several global companies, including …

Up to 20% of pharma brands moving digital media spend to point-of-care

Illustration credit: Getty ImagesBetween 10% to 20% of pharmaceutical brands are shifting their spending away from digital media to digital …

What you need to know: The evolving pharma sales force

Many factors have played a role in shrinking the pharma sales force. But sales reps aren't going away — their role is just changing. Read More >><p>As …

Pharma leads brand activation growth charts

NEW YORK: Pharmaceutical companies posted the greatest increase in brand-activation marketing operator revenues last year, according to a report from …

5 Trends shaping the pharma sales force

The withering pharma sales force<p>Before we all carried mini-computers in our hands and had the wealth of internet data at our fingertips, educating …

How to Use Data to Capture Value in Pharma

A man walks into a surgery: The role of storytelling in pharma marketing

“Call me Ishmael.”1<br>“In a hole in a ground there lived a hobbit.”2<br>“It was the best of times, it was the worst of times.”3<p>You may recognise these as …

How 3 pharma companies use video to power up their marketing

Video sells.It outpaces all other forms of digital content, and it’s projected that video will account for over 80 percent of all consumer internet …

Pharma marketing: here's where the drug money goes

Pharmaceutical companies are shifting more of their digital budgets towards programmatically-traded advertising to better contextually target …

Digital Advertising

What’s next for pharma in emerging markets?

Succeeding in emerging markets has been a challenging undertaking for multinational pharma companies, but those that adapt their end-to-end model for …

Emerging Markets

Beyond KOL Marketing: Tapping Digital Opinion Influencers

Pharma firms have long recognized the power of key opinion leaders (KOLs) in driving influence through traditional channels: journals, speaking …

Pharmaceutical Content Marketing: How to Cure What Ails You

Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Have …

Pharma company finds new marketing tactic in soap operas

May 19, 2017 | Print | Email<p>"General Hospital," the longest-running soap opera in the U.S., partnered with pharma company Incyte to raise awareness …

La La Land? The myth of multichannel excellence

Pharma is still experiencing growing pains in multichannel marketing

Artificial intelligence: could pharma lead the way?

<b>A rare opportunity now exists for the pharmaceutical industry to play its part in driving customer behaviour with a digital marketing approach that</b> …

2016 Year in Review: Charts & Graphs

I heard on Twitter that no one wants to see your "Year in Review." @lucyboyen, for example, tweeted "I looked at my year in review and thought to …

Mobile shift in pharma communications

<i>B</i><i>alance engagement and compliance with a non-promotional, patient-centric approach and ongoing development for app success.</i><p>The dramatic speed of …

Digital Health

How pharma can stay compliant when using programmatic

pimg alt= src=http://media.mmm-online.com/images/2016/12/08/fou_1110504.jpg /spanThe drug industry already faces privacy and compliance challenges, …

Gallery of Scary Pharma Industry Advertising

Infographic: what information doctors need from pharma

How pharma distributes information to doctors is changing as rapidly as how doctors prefer to receive and process such information

Pharma’s Next Disruptor: Programmatic Advertising

Much of the buzz around Advertising Week New York concerned programmatic advertising, which helps brands eliminate waste by giving them better access …

New data shows why digital is now critical to pharma

At the same time, more than half (53%) of all marketing to physicians takes place through "non-personal" marketing channels.Digital channels in this …

Pharma's social media activity is up, but there's still work to be done on audience insights: Review

The good news is that pharma is solidly onboard with social media use. The not-as-good news is that most companies still have work to do in …

How to optimize infographics for search and social media | Articles | Main

Careful research, interesting content and unique design make a great infographic, but without effective distribution and search visibility, your …

EvaluatePharma World Preview 2016

Worldwide prescription drug sales predicted to grow 6.3% (CAGR) between 2016 and 2022.<p>$169 billion in additional prescription drug sales in 2022 to …

Content Marketing: Too Big for Pharma to Ignore

It’s safe to say content marketing is here to stay, writes Peter Houston. So what is pharma doing with it?Date: Thu, 2016-09-01 (All day)Article sort …

How to manage ad partners in regulated industries: Pharma (part 5 of 5)

In the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and …

Pharma: An Overview Of The Current Uncertainty

The biotechnology and pharmaceutical sector has experienced a slowdown in M&A activity and IPOs this year. This, combined with uncertainty over …