Tracy Dion

8 Flips | 1 Magazine | 2 Following | @jivetracy | Keep up with Tracy Dion on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tracy Dion”

Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'

I talk to marketers all the time who assume there's nothing they can do to get more positive customer reviews for their businesses or clients. I …

How To Build Brand Love Via Designed Serendipity

Companies that genuinely love their customers and build emotional connections that transcend transactional relationships are a special breed. Yet, what if we could decode the formula that ties together world-class “experience” companies like Target, Starbucks, and Disney–and characterize their …

Five Ways Marketers Can Keep Quants From Quitting

This will be the year of attrition for quantitative professionals. Quants are more in demand than ever, which means they have more career options, and it’s essential that you understand how to keep these people on <i>your</i> team.<p>As an executive recruiter I have dedicated my career to working with …

5 Must-Know Public Speaking Tips for Introverts

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>An email arrives inviting you to speak in front of a group of business leaders, and you panic. You have lots to say and important information to share, but you aren't comfortable speaking in front of large groups. Sound familiar? You're …

7 Ways To Give Presentations That People Actually Care About

No one will be looking at their phones–unless they’re tweeting about how awesome your talk is. Really.<p>When NYU leadership lecturer Helio Fred Garcia wants to gather an audience’s attention, he enlists the most fearsome of allies: The Black Eyed Peas.<p>“At precisely 9 a.m. I touch a button on my …

5 Secrets of Public Speaking From the Best TED Presenters

How can you borrow a bit of the magic that garners some TED Talks millions upon millions of views? The author of a book on the subject shares some secrets.<p>Ask just about anyone these days for great examples of public speaking and you'll hear a variation on a single thing--"Did you see that TED talk …

Speak Like A Pro: The Trick To Terrific Talking Is At The Tip Of Your Tongue

Anna Norville, an old friend and colleague, is more refined and eloquent than me (sorry, I mean, “than I”).<p>That’s not a state of affairs that I can tolerate, so I’ve constantly sought ways to improve and leave her in the dust.<p>Yet, every time I’d go to a Starbucks—which is twice on most days and …

10 Honest and Completely Helpful Tips for Hitting a Public-Speaking Homerun

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Speaking on stage in front of an audience of people is a wonderfully scary privilege. You have a large group of people’s undivided attention, and you can have a direct impact on their lives (and potentially your future). Here’s how not to …