HKLM Living Lab

By Jonathan | A collection of articles that are shaping the brand and communications landscape whether offline or online!

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy …

Unique | Bespoke | Individual | Un-Retail

“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand …

Disruption and pivoting business models

Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face daily changing audience attention spans, …

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they …

Retail Stores of the Future: What's Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer …

Fashion | Saving | Technology and Changing A Culture

There is a lot of media attention around the new Mna Nam saving fashion accessory ; but what is the point of it really?!<p>To understand that; let’s …

What is a digitally-led brand really?!

This notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it …

Post-Digital; But Not Quite Yet...

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly …

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the …

Forget Omnichannel; Brands and Data are Omnipresent

Much has been said recently about a digitally lead brand. Which is excellent. We need to evolve our thinking from a world where a brand is something …

The airline that carries its heart on its planes

Not every organisation is marketing- and communication-minded but those that are tend to drive this function on a continuous basis. They advertise, …

Entrepreneurs and the Habitual Funding Cycle

I’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of …

Physical Space as a Factor of Culture

The last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any …

Transparency as a Factor of Culture

Entrepreneurs are often very consumed with their product and the way their product is perceived in the market. They default to business metrics and …

Organisational Design as a Factor of Culture

Following on from a recent post where we looked at how entrepreneurs could ‘culture’ culture; we identified 6 elements that influence corporate …

Internet Of Things -- Driving The Next Wave Of Brand Engagement

From a marketing perspective, the Internet of Things is really about engagement.<p>New connections among billions of objects will provide new methods …

Can entrepreneurs culture culture?

I used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It …

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual …

Advertising Industry

Building a purpose-driven creative agency

The local creative and communication industry certainly doesn’t lack talent and South African agencies have, over the years, held high acclaim in …

Coke Slaps More Than 70 Song Lyrics on Cans and Bottles

Photo courtesy of Coca-Cola.<p>Photo courtesy of Coca-Cola.<p>Photo courtesy of Coca-Cola.<p>Photo courtesy of Coca-Cola.<p>Photo courtesy of Coca-Cola.<p>Photo …

Advertising

Discovering Digital: Act 1 – The Modern Consumer

“Begin with the end in mind”<p>When Stephen Covey published his famous book “The 7 Habits of Highly Effective People”, he introduced the world to a list …

Discovering Digital: The Prologue

For a long while now, I’ve been incessantly grappling with the concept of the digital world and what it can do for us. I had decided to focus on how …

Putting the service back into public

Our return to 2016 has been greeted by a plethora of political, economic, social and, ultimately, public service issues. In the lead-up to municipal …

The evolution of brand communications

In a world where advances in technology have allowed us to become more connected than we have ever been; society finds itself in a position where we …

Why UBER’s rebrand should make every agency afraid - The Experts

The Experts<p>Why UBER’s rebrand should make every agency afraid<p>Much will be written about the UBER rebrand. Much already has. So I’m not going to mull …

How to Measure Employee Brand Engagement

<i>The following is a guest post by SAP senior director Joe Pantigoso.</i><p>A traditional measure of employee brand engagement is a net promoter score taken …

5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement

CMOs from Xerox, Wiley, XOJET, G2 Crowd and Lithium share how their brands are taking advantage of LinkedIn's marketing tools.

Twitter’s latest ad format boils brand engagement down to a single click

Twitter has introduced an ad format it believes will help spread brand influence while making it easier for people to interact with companies. Called conversational ads, it has been beta tested for the past few months and is available on Twitter.com and its mobile apps.<p>At its core, conversational …

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