HKLM Living Lab

By Jonathan | A collection of articles that are shaping the brand and communications landscape whether offline or online!

The Digital Age: impacting thinking, buying and creating interactive content

Context rich and relevant information when and where your customer wants it: that is the new battleground. Google calls this the Zero Moment of Truth …

Digital Age

Brand And Marketing: Finding The Balance For SMEs | Entrepreneur

Being in business is about more than just hitting the bottom line. Sure, financial growth is imperative to continued success. But if nobody knows …

Marketing

Change Behaviour: Part Art; Part Science

Change is the only constant. We have had this phrase beaten into us for decades; and quite frankly there is probably no truer phrase out there. But …

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy …

Unique | Bespoke | Individual | Un-Retail

“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand …

Unique

Disruption and pivoting business models

Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face daily changing audience attention spans, …

Business Planning

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they …

C-Bo

Retail Stores of the Future: What's Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer …

Trends

Fashion | Saving | Technology and Changing A Culture

There is a lot of media attention around the new Mna Nam saving fashion accessory ; but what is the point of it really?!<p>To understand that; let’s …

What is a digitally-led brand really?!

This notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it …

Post-Digital; But Not Quite Yet...

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly …

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the …

Marketing