HKLM Living Lab

By Jonathan | A collection of articles that are shaping the brand and communications landscape whether offline or online!

Fashion | Saving | Technology and Changing A Culture

There is a lot of media attention around the new Mna Nam saving fashion accessory ; but what is the point of it really?!<p>To understand that; let’s …

QR codes

What is a digitally-led brand really?!

This notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it …

Marketing

Post-Digital; But Not Quite Yet...

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly …

Return on Investment

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the …

Marketing

Forget Omnichannel; Brands and Data are Omnipresent

Much has been said recently about a digitally lead brand. Which is excellent. We need to evolve our thinking from a world where a brand is something …

Big Data

The airline that carries its heart on its planes

Not every organisation is marketing- and communication-minded but those that are tend to drive this function on a continuous basis. They advertise, …

Airlines

Entrepreneurs and the Habitual Funding Cycle

I’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of …

Entrepreneurship

Physical Space as a Factor of Culture

The last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any …

The Workplace

Transparency as a Factor of Culture

Entrepreneurs are often very consumed with their product and the way their product is perceived in the market. They default to business metrics and …

Management

Organisational Design as a Factor of Culture

Following on from a recent post where we looked at how entrepreneurs could ‘culture’ culture; we identified 6 elements that influence corporate …

Leadership

Internet Of Things -- Driving The Next Wave Of Brand Engagement

From a marketing perspective, the Internet of Things is really about engagement.<p>New connections among billions of objects will provide new methods …

Internet of Things

Can entrepreneurs culture culture?

I used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It …

Leadership

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual …

Identity

Building a purpose-driven creative agency

The local creative and communication industry certainly doesn’t lack talent and South African agencies have, over the years, held high acclaim in …

Leadership

Coke Slaps More Than 70 Song Lyrics on Cans and Bottles

Photo courtesy of Coca-Cola.<p>Photo courtesy of Coca-Cola.<p>Photo courtesy of Coca-Cola.<p>Photo courtesy of Coca-Cola.<p>Photo courtesy of Coca-Cola.<p>Photo …

Discovering Digital: Act 1 – The Modern Consumer

“Begin with the end in mind”<p>When Stephen Covey published his famous book “The 7 Habits of Highly Effective People”, he introduced the world to a list …

Marketing

Discovering Digital: The Prologue

For a long while now, I’ve been incessantly grappling with the concept of the digital world and what it can do for us. I had decided to focus on how …

in order to

Putting the service back into public

Our return to 2016 has been greeted by a plethora of political, economic, social and, ultimately, public service issues. In the lead-up to municipal …

Customer Service

The evolution of brand communications

In a world where advances in technology have allowed us to become more connected than we have ever been; society finds itself in a position where we …

Marketing

Why UBER’s rebrand should make every agency afraid - The Experts

The Experts<p>Why UBER’s rebrand should make every agency afraid<p>Much will be written about the UBER rebrand. Much already has. So I’m not going to mull …

Uber

How to Measure Employee Brand Engagement

<i>The following is a guest post by SAP senior director Joe Pantigoso.</i><p>A traditional measure of employee brand engagement is a net promoter score taken …

Brand Engagement

5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement

CMOs from Xerox, Wiley, XOJET, G2 Crowd and Lithium share how their brands are taking advantage of LinkedIn's marketing tools.

Marketing

Twitter’s latest ad format boils brand engagement down to a single click

Twitter has introduced an ad format it believes will help spread brand influence while making it easier for people to interact with companies. Called conversational ads, it has been beta tested for the past few months and is available on Twitter.com and its mobile apps.<p>At its core, conversational …

Golden State Warriors

How fashion brands are setting trends in digital

It was once believed that people just wouldn’t buy clothes online; that fashion consumers needed to touch and try what they would be wearing – but …

eCommerce

From VW to government — a call for leadership

The well-publicised Volkswagen emission issue has had far-reaching implications for the German motor manufacturer, and the impact of its falsified …

Leadership

'Brands Saying Bae' Twitter account shames brands for acting like teens

Just because brands want to seem hip doesn't mean they have to act like children. That, at least, appears to be the message behind a scathing new Twitter account.<p>Brands Saying Bae, a Twitter account that launched over the weekend, has already attracted more than 7,500 followers by publicly shaming …

Marketing

LinkedIn get all emoticon!

Very rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere …

LinkedIn

Barbie hits this out of the park!

This is a true stroke of genius. The makers of Barbie have brilliantly positioned her in a campaign that wants little girls to know that no dream is …

Barbie