Digital Marketing Trends

By Jonathan | The latest trends in digital marketing, from SEO to content and everything in between

What is a digitally-led brand really?!

This notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it …

Post-Digital; But Not Quite Yet...

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly …

Digital Marketing

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the …

Endeavor South Africa

Entrepreneurs and the Habitual Funding Cycle

I’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of …

Entrepreneurship

Physical Space as a Factor of Culture

The last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any …

The Workplace

Transparency as a Factor of Culture

Entrepreneurs are often very consumed with their product and the way their product is perceived in the market. They default to business metrics and …

Management

Organisational Design as a Factor of Culture

Following on from a recent post where we looked at how entrepreneurs could ‘culture’ culture; we identified 6 elements that influence corporate …

Leadership

Can entrepreneurs culture culture?

I used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It …

Entrepreneurs and the Capital Drain Debate

There are two things that entrepreneurs are acutely aware of; especially as they begin their entrepreneurial journey as a fledgling startup; they …

Get to what’s important; quickly!

As an entrepreneur, chances are that you are pretty passionate about what it is your organisation is offering the world. As the creator and designer …

LinkedIn get all emoticon!

Very rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere …

LinkedIn

Barbie hits this out of the park!

This is a true stroke of genius. The makers of Barbie have brilliantly positioned her in a campaign that wants little girls to know that no dream is …

Shelf Life: HKLM’s thoughts in a bubble

<b>Cheryl Hunter (shelflife at marklives.com)’s</b> weekly pick of all things new — product, packaging, design, insight, food, décor and more!<p>A new identity …

Entrepreneurs and Evolution

Entrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes …

Economic Restructuring through the Ages: What drives the change?

Economics has never really been a topic that has filled me with excitement and wonder. I have always viewed it as a “tick box” subject when it comes …

Qualified Entrepreneurs

Is there such a thing as a qualified entrepreneur? If so, what is it? Can you study to be an entrepreneur and what does that qualification look like? …

What’s really in the Alphabet?

The recent transition from Google to Alphabet has triggered thoughts regarding the role of internal branding in an industry sector driven by …

You might be a serial entrepreneur if…..

What is a serial entrepreneur? You maybe one and you don’t realise it?! In keeping with the entrepreneur theme of late; I have become quite …

The entrepreneur doesn't have be the smartest person in the room

This is something that plagues businesses of any size and description. It is not just localised to SME’s and entrepreneurs. But the boss does not …

Leadership

Measuring the Entrepreneur

I am all for the mantra of “what gets measured; gets done”. But that leads to an interesting question. How do we measure the success of an …

Entrepreneurship

The Entrepreneur and Scale

There is a lot to be said of an entrepreneur that can really scale their business. One that can start it from nothing but an entrpereneurial vision …

Entrepreneurship

6 Signs of a Valuable Digital Marketing Agency

Hiring a digital marketing agency can be a major investment of any company’s limited marketing budget. Is it worth it? According to a research report …

Digital Marketing

Living Lab Blog | HKLM | A Sorbet by any other name

Would taste as sweet, with apologies to the great William Shakespeare. That may or may not be the case for Sorbet, the dynamic new entrant into the …

What Will Brand Engagement Look Like in 2020?

When it comes to brand engagement, 5 years will seem like a lifetime.<p>If you can remember the day Steve Jobs first showed the iPad to the world you can appreciate how profoundly digital culture can change in 5 years. People entering the workforce now don't remember a time when they could stroll to …

Marketing

When is an entrepreneur no longer an entrepreneur?

So you have decided that you are an entrepreneur. You have started your journey into the unknown and have spread your wings. After a few months you …

Sniply — Embed messages into the articles you share.

Add your call-to-action on any page<p>Sniply adds your custom call-to-action to any page on the web, allowing you to engage your followers through every …

Programmatic buying: the answer for small players who can’t afford big media fees?

This is a bit of a refresher of an article I wrote around two years ago on real-time bidding (RTB). Admittedly that was centred around RTB and video …