Digital Marketing Trends

By Jonathan | The latest trends in digital marketing, from SEO to content and everything in between

Digital culture must precede digital transformation

Digital culture is not quite what it looks like at face value. Digital culture is not defined as one where everyone lives on a digital platform 24/7. …

Omni-Channel Experience Defined

The Omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a …

The Digital Age: impacting thinking, buying and creating interactive content

Context rich and relevant information when and where your customer wants it: that is the new battleground. Google calls this the Zero Moment of Truth …

Change Behaviour: Part Art; Part Science

Change is the only constant. We have had this phrase beaten into us for decades; and quite frankly there is probably no truer phrase out there. But …

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy …

Blockchain

Unique | Bespoke | Individual | Un-Retail

“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand …

Disruption and pivoting business models

Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face daily changing audience attention spans, …

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they …

Retail Stores of the Future: What's Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer …

Progress Of Converged Platforms: Is It Inclusive?

Progress is what we all strive for. To be better. But progress can be inclusive (meaning it helps move everyone forward) or it can just be isolated …

Omnichannel Experience Is Not One Sided

Businesses are increasingly focused on the omnichannel experience. A business model that unifies customer touch points across multiple channels, …

Fashion | Saving | Technology and Changing A Culture

There is a lot of media attention around the new Mna Nam saving fashion accessory ; but what is the point of it really?!<p>To understand that; let’s …

What is a digitally-led brand really?!

This notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it …

Post-Digital; But Not Quite Yet...

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly …

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the …

Entrepreneurs and the Habitual Funding Cycle

I’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of …

Physical Space as a Factor of Culture

The last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any …

Transparency as a Factor of Culture

Entrepreneurs are often very consumed with their product and the way their product is perceived in the market. They default to business metrics and …

Organisational Design as a Factor of Culture

Following on from a recent post where we looked at how entrepreneurs could ‘culture’ culture; we identified 6 elements that influence corporate …

Can entrepreneurs culture culture?

I used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It …

Entrepreneurs and the Capital Drain Debate

There are two things that entrepreneurs are acutely aware of; especially as they begin their entrepreneurial journey as a fledgling startup; they …

Get to what's important; quickly!

As an entrepreneur, chances are that you are pretty passionate about what it is your organisation is offering the world. As the creator and designer …

LinkedIn get all emoticon!

Very rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere …