Digital Marketing Trends

By Jonathan | The latest trends in digital marketing, from SEO to content and everything in between

The Digital Age: impacting thinking, buying and creating interactive content

Context rich and relevant information when and where your customer wants it: that is the new battleground. Google calls this the Zero Moment of Truth …

Digital Age

Change Behaviour: Part Art; Part Science

Change is the only constant. We have had this phrase beaten into us for decades; and quite frankly there is probably no truer phrase out there. But …

Malcolm Gladwell

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy …

Unique | Bespoke | Individual | Un-Retail

“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand …

Disruption and pivoting business models

Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face daily changing audience attention spans, …

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they …

Retail Stores of the Future: What's Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer …

Progress Of Converged Platforms: Is It Inclusive?

Progress is what we all strive for. To be better. But progress can be inclusive (meaning it helps move everyone forward) or it can just be isolated …

Mobile

Omnichannel Experience Is Not One Sided

Businesses are increasingly focused on the omnichannel experience. A business model that unifies customer touch points across multiple channels, …

Customer Experience

Fashion | Saving | Technology and Changing A Culture

There is a lot of media attention around the new Mna Nam saving fashion accessory ; but what is the point of it really?!<p>To understand that; let’s …

WhatsApp

What is a digitally-led brand really?!

This notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it …

Mobile

Post-Digital; But Not Quite Yet...

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly …

Marketing

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the …

Marketing

Entrepreneurs and the Habitual Funding Cycle

I’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of …

Entrepreneurship

Physical Space as a Factor of Culture

The last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any …

The Workplace

Transparency as a Factor of Culture

Entrepreneurs are often very consumed with their product and the way their product is perceived in the market. They default to business metrics and …

Management

Organisational Design as a Factor of Culture

Following on from a recent post where we looked at how entrepreneurs could ‘culture’ culture; we identified 6 elements that influence corporate …

Leadership

Can entrepreneurs culture culture?

I used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It …

Leadership

Entrepreneurs and the Capital Drain Debate

There are two things that entrepreneurs are acutely aware of; especially as they begin their entrepreneurial journey as a fledgling startup; they …

Entrepreneurship

Get to what's important; quickly!

As an entrepreneur, chances are that you are pretty passionate about what it is your organisation is offering the world. As the creator and designer …

Entrepreneurship

LinkedIn get all emoticon!

Very rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere …

LinkedIn