Digital Marketing Trends

By Jonathan | The latest trends in digital marketing, from SEO to content and everything in between

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy …

Bitcoin

Unique | Bespoke | Individual | Un-Retail

“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand …

Marketing

Disruption and pivoting business models

Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face daily changing audience attention spans, …

Business Planning

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they …

C-Bo

Retail Stores of the Future: What's Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer …

Trends

Progress Of Converged Platforms: Is It Inclusive?

Progress is what we all strive for. To be better. But progress can be inclusive (meaning it helps move everyone forward) or it can just be isolated …

Omnichannel Experience Is Not One Sided

Businesses are increasingly focused on the omnichannel experience. A business model that unifies customer touch points across multiple channels, …

Fashion | Saving | Technology and Changing A Culture

There is a lot of media attention around the new Mna Nam saving fashion accessory ; but what is the point of it really?!<p>To understand that; let’s …

What is a digitally-led brand really?!

This notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it …

Post-Digital; But Not Quite Yet...

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly …

Digital Darwinism and the Post-Digital Era of Branding

Digital Darwinism is when technology and the expectations of the consumer outpace the ability of the business to respond. It’s survival of the …

Entrepreneurs and the Habitual Funding Cycle

I’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of …

Physical Space as a Factor of Culture

The last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any …

Transparency as a Factor of Culture

Entrepreneurs are often very consumed with their product and the way their product is perceived in the market. They default to business metrics and …

Organisational Design as a Factor of Culture

Following on from a recent post where we looked at how entrepreneurs could ‘culture’ culture; we identified 6 elements that influence corporate …

Can entrepreneurs culture culture?

I used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It …

Entrepreneurs and the Capital Drain Debate

There are two things that entrepreneurs are acutely aware of; especially as they begin their entrepreneurial journey as a fledgling startup; they …

Get to what's important; quickly!

As an entrepreneur, chances are that you are pretty passionate about what it is your organisation is offering the world. As the creator and designer …

LinkedIn get all emoticon!

Very rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere …

Barbie hits this out of the park!

This is a true stroke of genius. The makers of Barbie have brilliantly positioned her in a campaign that wants little girls to know that no dream is …

Shelf Life: HKLM’s thoughts in a bubble

<b>Cheryl Hunter (shelflife at marklives.com)’s</b> weekly pick of all things new — product, packaging, design, insight, food, décor and more!<p>A new identity …

Entrepreneurs and Evolution

Entrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes …

Economic Restructuring through the Ages: What drives the change?

Economics has never really been a topic that has filled me with excitement and wonder. I have always viewed it as a “tick box” subject when it comes …

Qualified Entrepreneurs

Is there such a thing as a qualified entrepreneur? If so, what is it? Can you study to be an entrepreneur and what does that qualification look like? …

What’s really in the Alphabet?

The recent transition from Google to Alphabet has triggered thoughts regarding the role of internal branding in an industry sector driven by …

You might be a serial entrepreneur if.....

What is a serial entrepreneur? You maybe one and you don’t realise it?! In keeping with the entrepreneur theme of late; I have become quite …

The entrepreneur doesn't have be the smartest person in the room

This is something that plagues businesses of any size and description. It is not just localised to SME’s and entrepreneurs. But the boss does not …