Super Bowl Ads

By Jim Stengel | All the news about brands advertising in the Super Bowl.

The Surprising Things You Can Learn From Super Bowl Ads

By now, Budweiser ads have become Super Bowl mainstays, but the company's 2017 big game commercial has still made news: The minute-long spot "Born …

Advertising

NFL Brings Back Its Super Bowl Babies, This Time Dressed Up as Football Legends

The NFL’s Super Bowl babies are back, and they’re cuter than ever.<p>The league launched the babies campaign during last year’s Super Bowl with a music …

National Geographic: Bad Romance

Advertising Industry

How Skittles Became America’s (and the NFL’s) Favorite Non-Chocolate Candy

Americans really love their Skittles, and, if a recent news report is any indication, so do their livestock.<p>On Jan. 18, Sheriff Dale Schmidt noticed …

Super Bowl Advertisers Hope To Score Touchdowns Before the Big Game

When it comes to the Super Bowl, the big game's commercial breaks are now get nearly as much pre-game hype as the event itself.<p>That's what happens …

Tiffany & Co. Taps Lady Gaga for Local Super Bowl Ad

Tiffany & Co. will return to TV for the first time in two decades with a local commercial during Super Bowl LI, tapping Lady Gaga for an unscripted …

Behind a Wine Brand's Arduous Journey to a Super Bowl Ad Buy

Even before last year's Super Bowl was played, executives at Yellow Tail wine decided they wanted to make a big splash by advertising in the 2017 …

See Lexus' Super Bowl ad

Lil'<p>Buck -- who challenges gravity in a new ad for Apple's AirPod headphones -- will dance onto advertising's biggest stage in a Super Bowl ad for …

​P&G to air commercials during Super Bowl - Cincinnati Business Courier

Mr. Clean will get his first 30-second Super Bowl commercial in the third quarter.<p>Procter & Gamble Co. plans to air commercials for its Febreze brand …

YouTube reveals its top 20 Super Bowl ads of all time

The Super Bowl is a high-level opportunity for brands to get their products in front of more than 110 million TV viewers.<p>For the past 10 years, …

Hyundai Will Shoot Its Super Bowl Ad During the Game

Most Super Bowl advertisers spend months on their ads. Hyundai this year will condense the process into roughly three hours by filming its spot …

Here Are the Top 10 Super Bowl Ads on YouTube

For the past decade, Super Bowl advertisers have used YouTube videos to rack up millions of online views that last longer than the Big Game. In fact, …

Persil ProClean Laundry Detergent Returns to Super Bowl

Premium laundry detergent Persil ProClean will return to the Super Bowl.<p>While Henkel's Persil didn't reveal details about the creative, it said it …

Melissa McCarthy Will Star in Kia’s 60-Second Super Bowl Ad for the Niro Hybrid

After putting Christopher Walken in a Super Bowl commercial for the Optima sedan last year, Kia is turning to another celebrity, Melissa McCarthy, to …

Our Favorite Super Bowl Ads: Matt Carcieri

Our team took a look back at the best Super Bowl ads in history. Here are Matt Carcieri‘s two favorite spots:<p>It’s old school, but whenever I think of …

Bud Light Revamps Ad Approach for Super Bowl

Anheuser-Busch shifts away from celebrity-themed ads for best-selling beer<p>By<p>Suzanne Vranica<p>Suzanne Vranica<p>The Wall Street Journal<p>Biography<p>@VranicaWSJ<p>Suzanne.Vranica@wsj.com<p>Anheuser-Busch InBev is reworking its Bud Light advertising and will use the Super Bowl to show off its new creative …

Advertising

New Ads Feature a Ram Casually Towing a Church

<b>Call it bad timing, but Ram is launching a new marketing campaign just one week after being accused of the EPA of having illegal software in its</b> …

Why Super Bowl Ads Are a Tough Sell in 2017

This year, Super Bowl ads have been a tougher sell for Fox, the TV network airing the big game next month. In early December, the network said ad …

Super Bowl Ad Archive - AdAge

Super Bowl LI teaser ads a no show so far this year with brands keeping campaigns under wraps

By this time last year, three brands had released teaser ads and three more had shared creative from their Super Bowl 50 campaigns.

Fox sells Super Bowl digital-only ad packages for up to $700,000

LOS ANGELES (Reuters) - The Fox broadcast network is selling digital-only advertising packages for next month's Super Bowl for as much as $700,000 for a 30-second spot, though most advertisers are buying both online and TV spots, network officials told Reuters on Thursday.<p>The strategy is a …

Advertising

Tom Brady to Make Super Bowl Appearance in New Commercial

Intel debuted its upcoming Super Bowl 2017 commercial starring Patriots quarterback Tom Brady to show off and promote the company's new 360-degree …

#TBT: Stars in the Super Bowl (Before They Were Famous)

Snickers' upcoming Super Bowl ad will feature Adam Driver, known to fans of "Star Wars" and HBO's "Girls." Lexus is using Minnie Driver.<p>But at least …

Snickers Super Bowl 2017 Ad Stars Adam Driver aka Kylo Ren

Actor Adam Driver will appear in the Snickers Super Bowl 2017 commercial. Updated.<p>Today Snickers announced the latest star of their award-winning …

Super Bowl spending to hit new high

NEW YORK: Advertising expenditure at this year's Super Bowl is expected to top the total spend during the whole of the 1960s, '70s and '80s, …

Why a Little-Known Lumber Company Is Buying a Pricey 90-Second Spot for Its Super Bowl Debut

Among the many familiar faces in Super Bowl LI, one newcomer looks to stand out with what is so far the game’s only 90-second entry.<p>84 Lumber will …

Audi Will Return to the Super Bowl With Creative From Venables Bell & Partners

Audi will be part of the Big Game’s advertising lineup this year.<p>The luxury automaker tapped its creative shop, Venables Bell & Partners, to handle …

After Crashing Super Bowl, Frito-Lay Drives Away From Event

Super Bowl viewers won’t have ads for Frito-Lay chips and snacks to munch on during Super Bowl commercial breaks in 2017.<p>The PepsiCo-owned maker of …

Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go

Super Bowl LI is one month from today, and it’s not too late for marketers to get into the game.<p>While Fox Sports has sold most of its Super Bowl …