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Jim Stengel

Brand Purpose

Brands that center their businesses on the ideal of improving people’s lives resonate more with consumers — and outperform their category competitors. Here is a collection of articles highlighting companies activating their brand purpose.

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    ​ Creating a purpose-driven brand

    ​ Creating a purpose-driven brand

    • Partner and managing director, Brand + Story • Website Paul is co-founder and strategic partner of Brand+Story, a branded content + entertainment …

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