Brand Purpose

Most recent stories in Brand Purpose

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  Jim Stengel

  

  Foundry (an IDG, Inc. company) • Technology Marketing Intent data

  cmo.com.au

  New: The Role & Influence of the Technology Decision-Maker 2024 Buyer-aligned from discovery to decision. With marketing solutions built around our …

• https://www.fastcocreate.com/3066900/behind-the-brand/you-know-what-a-meal-kit-is-now-blue-apron-wants-you-to-know-its-brand-purp

  

  Jim Stengel

  Jan 18, 2017
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  Jim Stengel

  

  5 Ways To Build A Purpose Driven Brand In Collaborative Economy

  Forbes - Billee Howard

  The sharing or collaborative economy is growing daily around the world and quickly morphing into a recognized driver of purpose as much as democratized access and convenience. cc: Pixabay.com As the eras of purposeful business and sharing collide, the impact has been massive and far-reaching. By …

• https://www.warc.com/LatestNews/News/Brand_purpose_drives_Pok%C3%A9mon_Go.news?ID=37653

  

  Jim Stengel

  Oct 28, 2016
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  Jim Stengel

  Best Global Brands - The 100 Most Valuable Global Brands

  interbrand.com

  Welcome to the 25th edition of Interbrand’s Best Global Brands ranking and report. This is a historic milestone, as we celebrate the world’s most …

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  Jim Stengel

  

  Lowe's Shows Some Love -- To A House

  Forbes - Steve Olenski

  Photo by Justin Sullivan/Getty Images A three-minute TV commercial. Yes, three minutes. The logo of the brand behind the spot — a major brand as well, does not appear until the last five seconds and a new CMO who believes that "transactions alone do not build loyalty." Oh yeah, the aforementioned TV …