Jim Slaton

8 Added | 2 Magazines | 22 Likes | 1 Following | 4 Followers | @jimslaton | Keep up with Jim Slaton on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jim Slaton”

How to Introduce Marketing Automation to Your Business

Marketing automation can seem a bit daunting at first. However, there are a number of things you can do to prepare you and your employees for the …


A Cheat Sheet to Creating Your First Lead Magnet Autoresponder Sequence

Average website conversions hover dismally around 2%.<p>A lead magnet is supposed to help, providing something of value to people in exchange for their …


Could Your Video Pitch Make The Difference For Your Kickstarter?

<i>Vincenzo Ferriero writes for Bleeding Cool about his Kickstarter.</i><p>Hey guys! My name is Vince and I am one of the creators of the Glow comic that is …


Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing

The market for mobile advertising is forecast to reach $11.4 billion this year on the back of explosive growth in smartphones and tablets, but companies like Google, currently the world leader in mobile advertising, are all too aware of a big issue that could trouble the industry longer-term: there …