Jim Kelly

100 Flips | 6 Magazines | 10 Likes | 2 Following | 15 Followers | @jimkelly38 | Living life in full colour with friends through music, photography, rugby, wine and laughter.

The Important Skill You Might Be Overlooking In Your Branding

Donald Miller is a NYT bestselling author, the founder of StoryBrand, and a master at building brands. Find out his secret to success when helping companies build a brand that their audience can truly relate to.<p>When you think of unforgettable stories, which ones are they?<p>When you think of powerful, …

Social Media Branding: Creating a Consistent Online Presence

<i>Anthony Yodice, Associate Digital PR Specialist, Blue Fountain Media</i><p>Social media is an absolute must have for your brand in today’s digital age. More than ever, users are taking to social media to follow and interact with their favorite brands. With thousands of businesses creating social media …

The top 14 skills in the red hot market for marketing jobs

Has the market for marketers heated up?<p>Short answer: Yes.<p>Slightly longer answer: Yes, absolutely!<p>For a more complete answer, read on …<p>We all know that the marketing industry is changing quickly — so quickly that most organizations are having a hard time keeping up. So it’s no surprise that …

Marketing

6 Time-Wasting Social Marketing Tactics to Give Up Today

Businesses evolve. Customers evolve. Social Media and online marketing evolves. So why are there so many businesses who are acting like it’s 2011 …

Marketing

The 5 Most Meaningful Google Analytics Reports for Social Media Marketers

We have Google Analytics installed on all the Buffer blogs (Social, Open, Overflow, and certainly also Happiness in the future). I imagine you might …

Why Every Major Hotel Brand Wants in on the Boutique Business

The circle is now complete. InterContinental Hotels Group (IHG), the world’s largest hospitality brand, just acquired Kimpton Hotels, the world’s …

Marriott Hands Out GoPro Cameras to Encourage Social Posts

From SnapChat to music videos, Marriott International is betting on creative content to shift its brand reputation from staid and sophisticated to …

The Next Generation of Hotel Wi-Fi Is Finally Coming on Line

There are few things more annoying to travelers than paying for hotel Wi-Fi that only works when and where it wants.<p>The total tonnage of conversation …

Virgin Hotels Thinks It Knows What Female Travelers Want

After a hectic morning working- while-traveling, I checked into the Virgin Hotel in Chicago this week in typical business traveler fashion: sleep …

Hospitality

The Ethics Behind Paying to Remove Negative User Reviews

Most consumers realize online reviews are not always trustworthy. But a recent magazine column raised new ethical questions about reviews when a …

What 5 Hotel Front Desk Employees Would Change About Check-In

Following up on Skift’s interview series, The Future of the Guest Experience, with the CEOs of global hotel groups, we went to the front lines of the …

How to Use Content Marketing to Build Authority and Subject Matter Expertise

It seems like anyone can brand themselves as an expert these days. Every Twitter profile under the sun makes broad-sweeping claims that rarely bear …

Tumblr for Business: Advanced Techniques in Content Curation

Share<p>Tumblr’s user base has doubled to 420 million since the platform was acquired by Yahoo last year, and the number of blogs has grown to 206 …

Marketing

Dos and Don’ts of corporate rebranding

en_GB<p>article<p>Corporate rebrands are no longer seen as merely a reprint of the office stationery because they can positively affect perception of …

10 tips to future-proof your brand

People’s values shift dramatically every couple of years, changing their needs and expectations from brands. Here are ten top tips for how brands can …

Marketing

Why do so many brands use Blue as their base colour?

This week I was talking to a colleague about a new style that seems to be emerging in the design of icons. You know, those flat coloured icons with …

5 Common Brand Messaging Mistakes by Marketers

<i>This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and</i> …

Getting Bored of Social Media? You're Not Alone. (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone may be on social media, but not everyone’s loving it.<p>People are getting tired of overshares, being contacted by people they don’t want to talk to and constantly being hit with other people’s thoughts. With more than 1 billion …

10 Creative Examples of Branding & Identity Designs

Brand awareness is key to making your business stand out amongst the competition. If someone can immediately recognize your logo, mascot, or design, …

Graphic Design

Content Marketing Smart - Why Your Blog Article is Just the Beginning

<i>This is a guest contribution from James Scherer, of Wishpond</i><p>Image via Flickr user captainmcdan<p><i>Monday:</i> a couple hours of research, six hours of …

12 Content Marketing Tips For Small Businesses

Ahh.. the life of a small business owner. So peaceful, so serene, and so little stress. Am I right?<p>Of course not–<i>your life is crazy!</i> But you wouldn’t …

Marketing

50 Attributes of a Great Copywriter - Jeffbullas's Blog

Suppose you’re in the market to hire a great copywriter. Suppose you’re in the market to <i>become</i> a great copywriter. What are the attributes of …

The Words That Get Top Content Shared [infographic]

This infographic from ShortStack provides data collected from Iris Shoor, Leo Widrich and Scott Ayres.<p>See full story on marketingtechblog.com

Infographics

The One Big Thing Some of the Best Content Marketers Forget - Jeffbullas's Blog

Content marketing is not just about content.<p>Content marketing excellence is the result of the successful intersection of search engines, social …

Is Copy Dead? The Surprising Answer …

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much to my chagrin, copywriters.<p>Writing in USA Today, …

How to see all the companies tracking you on Facebook — and block them

It's free to use, of course, but that doesn't mean it comes without a price. If you're using Facebook, you're giving the company a ton of information about yourself which it is selling to advertisers in one form or another.<p>And most people forget that when they download or sign up for an app or …

20 ways to network that don't feel like networking

Say the word “networking” and many people think of attending awkward events, anxiously clutching business cards, likely looking for the nearest exit. …

Take Your Networking to the Next Level: Build Actual Relationships

Too many job seekers miss the mark on what networking is all about. You have heard over and over that networking is about <b>building relationships</b> with …

What A Social Share Is Worth To Retailers On Different Social Networks

<i>Social Insider is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.</i><p>On Google+, the value of a share is slightly more than $5 (more than any other social network). This is likely …

25 Marketing Cliches You Should Avoid at All Costs

Marketing is about communication and creativity. That’s why it’s so distressing to find it riddled with cliches. You might even say we’ve reached …