Jim Haysom

872 Added | 4 Magazines | 4 Following | 57 Followers | @jimhaysom | Working in digital marketing since 1999, find out more about.me/jimhaysom

The 15 ‘power words’ proven to drive web traffic

A long time ago in a galaxy far far away from here, old school copywriters spent their time creating copy for print, radio and TV ads to entice …

Pinterest Is Now The Fastest Growing Content-Sharing Platform

Most small business owners know they should be engaging customers on social media but, beyond setting up a Facebook page, are unclear how and where to focus their efforts.<p>Perhaps surprisingly, photo site Pinterest is now the fastest-growing platform for online content sharing, according to a new …

Infographics

Facebook Graph Search Hitting UK English Users

More than ten months after Facebook first introduced Graph Search, the social network has announced that it will start arriving for all users who have selected UK English as their language over the coming weeks.<p>In a statement issued to TNW, Facebook says the roll out will be gradual, so it can …

SEO Is Dead. Audience Optimization Is Taking Its Place | Inc.com

If you've ever tried to deal with search engine optimization, you most likely have, at some point or another, wanted to bundle your whole site up and toss it into the nearest virtual trash can. Particularly if you felt compelled to focus on keywords, or any other technique calculated to …

Participation

Facebook introduces revamped like and share buttons

Facebook has begun rolling out the biggest overhaul of its like and share buttons since their conception in 2010 with a new design intended to …

What the Most Retweeted Tweets of All Time Say About Twitter

Each social network has its own greatest-hits list. YouTube had "The Evolution of Dance." Facebook seems to generate million-like stories about kids …

YouTube flips the switch on its new conversation-style comment system powered by Google+

Back in September, YouTube revealed its plan to overhaul comments on the video site with the helping hand of Google+. Now, that new system has gone live. Conversation-style commenting that ranks based on a number of key factors (like people you know), allows private notations solely for those in …

With 30K Active Online Stores, Weebly Launches DIY eCommerce Platform To Take On Amazon And Shopify

On the heels of Wix’s debut on the NASDAQ this morning, another veteran website builder is responding with some big news of its own. Since launching in 2006 (the same year as Wix), Weebly has taken a slightly different approach to website creation than its competitors: By catering to entrepreneurs. …

What is Facebook advertising?

December 17, 2012 Sven Hamberg<p><b>This question might seem a bit odd at first. An ad is an ad, right? Well, the way Facebook’s ad offering is structured,</b> …

Twitter Raises $1.82 Billion In Biggest Tech IPO Since Facebook

Twitter raised $1.82 billion in its initial public offering, the largest IPO by a technology company since Facebook Inc.'s debut in May 2012.<p>Twitter …

Twitter boosts IPO valuation to $17.4bn

Twitter sharply increased the price range of its initial public offering by 25 per cent yesterday in response to huge investor demand, putting it on …

Venture Capital

How to measure the effectiveness of ecommerce videos

<b>Every ecommerce site needs video, which helps drive interest and engagement from consumers, but how do you know if videos actually bring any money to</b> …

Facebook Ads Are 1,790% More Profitable on iOS Than Android

After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted …

Facebook Brings Ad Tracking to Your Phone

Last year, Facebook introduced the Facebook Exchange, which let advertisers “retarget” Facebook users based on their travels outside of Facebook.<p>This …

How to optimise your images for SEO

<b>Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.</b><p>In the early days of the …

Pinterest Will Start Showing Ads As Traffic Keeps Growing But Shifts To Mobile

After four years, Pinterest is taking its first serious steps towards monetization [Update: as its traffic moves from the web to mobile]. CEO Ben Silbermann today told users “we’re going to start experimenting with promoting certain pins” because “it’s so important that Pinterest is a service that …

Dmexco: Unilever CMO, Keith Weed, discusses the power of mobile, social and data

"The advent of mobile, social and data will take marketing to a whole new level," Keith Weed, chief marketing officer for Unilever has predicted …

How to build your email list to personalize the ecommerce experience

<b>Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an ecommerce website visitor is the first</b> …

With 1M Users Now On Board, Learnist Brings Its “Pinterest For Learning” To Android

When Grockit first emerged back in 2008, it had set its sights on building a full-service, social learning service that would give students a better way to study for standardized tests, among other things. It enabled students to study solo or in groups by connecting with live instructors or …

With a Tweet, Twitter Announces Plans for IPO

Twitter said it filed for an initial public offering with the U.S. Securities and Exchange Commission, in what would be the most highly anticipated …

Study: The value of Promoted Trends

Trending topics on Twitter capture the moments consumers care about most.<p>Since their introduction three years ago, Promoted Trends have helped …

8 Ways Social Media Affects Your SEO

Social media directly impacts your business’s search engine optimization efforts and search engines influence your social media presence.<p>In recent …

The Social Media Cheat Sheet Guide

Making a new profile on a social media network is how you present yourself to the community (and can also lead to real revenue), so you want to spend …

10 branded Twitter accounts that raise a laugh

<b>Twitter is entertainment, so it goes without saying that a humorous Twitter account is going to get followers, reach and engagement.</b><p>Here are some of …

Trident Introduces First 6-Second Vine TV Ad

Trident's latest TV spot is brought to you by Vine.<p>The gum company announced Monday that it will air a 6-second TV ad from Vine, the video service …

Facebook Testing LinkedIn-Like 'Professional Skills' Section On Profiles

<b>Update:</b> A Facebook spokesperson provided us a statement saying: “We are currently testing a new option where you can add your professional skills to the work and education section of your timeline.”<p>Facebook is in the process of implementing a new feature to your profile. Sociobits.org shared with …

Facebook Takes On Twitter With Tools To Give Media Access To User Data

Facebook is rolling out a set of tools designed to help media and news organizations better integrate Facebook conversations into their broadcasts, such as displaying public posts in real-time of relevant topics. Starting today, the social network company is making available its Keyword Insights …

Instagram set to introduce advertising within next year as it reaches 150 million monthly users

Instagram plans on selling advertising within the next year, according to its director of business operations, Emily White, while the platform has …