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16 analytic disciplines compared to data science

Four Ways Business Analytics Tools Can Be Improved

Peter Drucker famously said, “If you can’t measure it, you can’t manage it.” No industry has benefitted from the adoption of this philosophy as much as the analytics industry. But analytics as we know it is about to change completely — and for the better.<p>As agency co-founders, my partner and I …

How is big data impacting traditional marketing roles? – live chat

As Surjit Chana wrote for the Drum recently: "Marketing has always been based on a few core principles: understanding customers, meeting their needs, and doing so in a way that builds trust."<p>Since the earliest days of marketing, those goals have never changed, and rightly so; customer centricity …

Big Data 'Has No Clothes' -- Millennials Love It

It's a strange world and these are strange times we are living in. We witness nerdy Edward Snowden, outing and vilifying the NSA for seeking to make the world's population transparent, while at the same time making himself transparent to the entire world. And, I suspect at some level, he's been …

Are You Tangled In A Big Data Hairball?

I know, I know . . . Hairballs are disgusting, and years ago, I never would have dreamed of associating something so repulsive with my chosen profession, marketing. But that was <i>before</i> – before marketers had to manage an ever-expanding array of channels and processes, before we had all kinds of data …

Secrets Of Successful Marketing Analytics Adoption

When Duke University’s Fuqua School of Business released its latest edition of The CMO Survey recently, it revealed a curious paradox. Some 500 U.S. chief marketing officers surveyed said they expect to increase – and in fact <i>dramatically</i> increase – their spending on marketing analytics over the …

Street and Nature Photography – An interview with Erik Witsoe

Do you have any formal training in photography?<p>Not formally, no. Although I am trained as an artist and have spent much of my life developing those …

Five Roles You Need on Your Big Data Team

While many companies obsess about how to turn their data into value, we find they spend too much time on the “data” and not enough time on the “people” side of the equation.<p>Getting the people side of the equation right, however, is not just about hiring the best talent (though that’s important, of …

Why Productive People Take Better Notes

If you can’t recall what you had for lunch, why do you think you’ll remember what your mentor just said?<p>In a recent blog post, entrepreneur-author Ben Casnocha relayed this reality check: that as Mark Zuckerberg was sharing lessons from Facebook’s rise to a room full of hard-hustling Silicon Valley …

Research: Why Companies Keep Getting Blind-Sided by Risk

After tsunamis, protests, wildfires, and riots — to name just a few recent major disruptions — few managers can be unaware of companies’ vulnerability to the vagaries of politics and extreme weather.<p>You’d think. Yet three quarters of the 195 large companies surveyed recently by APQC got hit by an …