Eva Jiani Qian

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5 lessons we learned about data science in 2013

Most people know what marketing executives do every day. They try to catch people’s attention through email, ads, tweets, and press releases. As for data scientists, well, their work is not nearly as well understood.<p>That’s been slowly changing this year as companies slowly loosen up about letting …

Five Steps To Master Big Data and Predictive Analytics in 2014

As recently as the past two years, one of the seminal issues regarding Big Data was storage, especially with respect to the exponential growth and size of unstructured data that did not fit into databases (<i>e.g.</i>, video feeds, PowerPoint presentations). Indeed petabytes and exabytes of data exist in …

The Art(isan) of Data Analysis

Firstly an announcement – I’m moving jobs, from the start of January I’m very pleased to say I’ll be working at The Information Lab, one of the …

Big Data Will Drive The Next Phase Of Innovation In Mobile Computing

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile, social, wearables, and The Internet Of Things are playing a large part …

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

Bayesian Strategy

Hannibal Smith, the fearless leader of the A-team, always loved it when a plan came together and on that campy ’80’s TV show, they always seemed to, …

Don’t Let Data Paralysis Stand Between You and Your Customers

Back when there were a handful of channels, interactions between customers and brands were relatively simple. Today, by contrast, more than half of all customers move through three or more channels to complete a single task.<p>To open a bank account today, for instance, a typical customer embarks on a …

Big Data Fuels Spying and Context Marketing

With the dust still stirring from the exposure of the NSA's data collection program, privacy advocates are starting to turn their attention to the businesses that collect consumer data. Pundits are starting to ask, "Who's more dangerous: The government or businesses?"<p>Opinions run the gambit between …

Story-driven Data Analysis

Great analysts tell great stories based on the results of their analyses. Stories, after all, make results user-friendly, more conducive to decision-making, and more persuasive.<p>But that is not the only reason to use stories. Time and time again in our experience, stories have been more than an …

HBR article: Be yourself, but carefully

Sharing details about your life can be a valuable way to build relationships in the workplace. But self-disclosures can also lead to oversharing, …

Five Power Skills for Discovering Radical Ideas

Innovation starts with new and novel ideas. Over the last 20 years, we have worked with many world-class brands to help find their next “big thing.” During the initial phases of our work together, it becomes obvious that they have plenty of good ideas. Finding ideas is never the problem — …

Why Big Data Is Your Key to Beefing Up Customer Engagement

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The buzz surrounding big data continues to circulate the industry, as do questions about how it can help businesses achieve their objectives. Is big data just hype or can it be used to drive measurable growth?<p>Most brands have invested in …

The Big Data Conundrum: How to Define It?

Big Data is revolutionizing 21st-century business without anybody knowing what it actually means. Now computer scientists have come up with a …

St Andrews

Just Make a Decision Already

Strategic decisiveness is one of the most vital success attributes for leaders in every position and every industry, but few leaders understand where it comes from or how to find more of it. It is not surprising that picking one strategic direction and then decisively pursuing that direction are …