jhoekstra

57 Flips | 7 Magazines | 48 Likes | 2 Following | @jhoekstra | Keep up with jhoekstra on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “jhoekstra”

The Benefits of Top-Down Thinking & Why it is Critical to Entrepreneurs

For the first 5 years of my career I was a “bottom up” thinker and worker. I assembled tons of data, grouped things, found results and drew …

Why Google Axed Its “20% Time” Policy

The policy that gave rise to some of Google’s most iconic products–Gmail, Google Reader, Google Talk, and more–is being axed.<p>Employees previously used the search giant’s 20% time perk to work on side projects one day a week. It’s a policy that’s taken off in Silicon Valley, with other companies …

Seriously Stylish Wooden Framed Bicycles

With the increased popularity of bicycles for city residents as a means of transportation, many companies have popped up that create bikes out of different materials and with a wide range of customizable features. This is definitely the most stylish wooden framed one we've ever come across. …

Furniture

13 CEOs and Founders Reveal Their Top Productivity Hacks | Inc.com

40 Maps That Will Help You Make Sense of the World

If you’re a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make …

A Lesson From Dillon, Texas: Brands Shouldn’t Be Afraid of Vulnerability

Traditionally, while marketers might have talked about empathizing with customers, it was a stretch for brands to display humanity. Then, people became less responsive to un-human brands. No group better encapsulates the appeal of flawed, human heroes than the characters of “Friday Night Lights.” …

6 Simple Rituals To Reach Your Potential Every Day

Becoming and staying productive isn’t about hard-to-follow programs or logging your every move in an app. It’s about self-care. Here are daily to-dos to get you started.<p>It’s Tuesday morning at 8 a.m. Two San Francisco entrepreneurs are pitching their ventures to potential investors today. They’d …

Borrow These 5 Smart Startup Habits To Maximize Your Productivity

Startups create systems of efficiency to make organizations maximally awesome. That works for individuals, too.<p>“Entrepreneurship, by definition, is the art of creating systems that generate more value for less effort,” Contently cofounder Shane Snow writes on LinkedIn. “Startups realize that the …

Newsmap

about<p>Newsmap is an application that visually reflects the constantly changing landscape of the Google News news aggregator.<p>A treemap visualization …

Vietnam taps Big Data to avoid China’s traffic catastrophe

If you want to see the future of urban transportation, Da Nang is a good place to start. IBM today said it has signed a deal with Vietnam’s fourth-largest city to install a high-tech traffic management system to help the rapidly growing seaport avoid the fate of Chinese cities choking on cars and …

Smart Cities

Experiments in Speed

Inspired by the great men of the salt flats, Tom Donhou decided to test the limits of speed himself. He ditched the jet-propelled motors and built a …

Waltz Around Saturn

Dance across Saturn's rings with Fabio Di Donato's elegant edit of photos from the Cassini-Huygens spacecraft.

The 8 Steps To Creating A Great Storyboard

Google Ventures’ Jake Knapp takes us through the lightning-fast process he employs to get a team’s ideas down on paper.<p>[<i>Editor’s note: This is the fourth in a series of seven posts on running your own Google Ventures design sprint. Read the first part here, the second here, and the third …

The First Step In A Design Challenge: Build Team Understanding

Before embarking on a design sprint, make sure the players involved come to a common understanding, writes Google Ventures’ Jake Knapp.<p>[<i>Editor’s note: This is the third post in a seven-part series from Google Ventures Design Studio on how to conduct your own design sprint. Read the first post here;</i> …

From Google Ventures, The 6 Ingredients You Need To Run A Design Sprint

Google Ventures’ Jake Knapp lists the people and things you’ll want on hand to start tackling a big design challenge.<p><i>[Editor’s note: This is the second post in a seven-part guide on how to conduct your own Google Ventures’ five-day design sprint. Read the first part, on why you should conduct a</i> …

How To Conduct Your Own Google Ventures Design Sprint

To mentor 150 startups in its portfolio, Google Ventures developed a five-day design process. Here, the method’s mastermind, Jake Knapp, details how your company can run its own sprint to solve a big problem.<p><i>Editor’s note: This post is part of a seven-part series originally published on Google</i> …

How To Decide What Ideas To Prototype

Instead of defaulting to groupthink, writes Google Ventures’ Jake Knapp, make sure you have the buy-in of the higher-ups–or you might regret it later.<p>[<i>Editor’s note: This is the fifth in a series of seven posts on running your own Google Ventures design sprint. Read the first part here, the second</i> …

Design

Can The Threat Of Climate Change Make Cities Richer And Healthier?

If cities are trying to reduce their footprint and investing in a climate-proof infrastructure, the benefits are astounding.<p>Climate change, we’re told, is a scary thing. There’s nothing but floods, droughts, hurricanes, fires, and heat waves for us to look forward to. Superstorm Sandy was a mere …

Lurpak’s Got A Perfect Message For Cold Winter Days

Thus speaks Rutger Hauer in the latest lip-smacking celebration of food from Lurpak. As we’ve noted here, repeatedly, the Euro butter brand has an …

Euro

Justin Timberlake’s Bud Light Platinum Ad

When Justin Timberlake was appointed as Bud Light Platinum’s Creative Director last week, many wondered what the vaguely titled position might …

Justin Timberlake

The End Of Advertising As We Know It–And What To Do Now

By Rei Inamoto6 minute Read<p>“How are we supposed to judge a creative idea versus a product idea?”<p>This was a question that surfaced during one of the …

Advertising

More pieces of the global warming puzzle assembled by recent research

The Skeptical Science study finding a 97 percent expert consensus that humans are causing global warming led readers to ask several related climate …

Beware the Big Errors of 'Big Data'

We’re more fooled by noise than ever before, and it’s because of a nasty phenomenon called “big data.” With big data, researchers have brought …

De-extinction critics at Scientific American have missed the point

The woolly mammoth has been having a terrible time of it. Not only did this fantastically furry beast go extinct some 4,000 years ago, but now …

Make Every Hire A Creative-Minded Person, Even For “Non-Creative” Jobs

Not all jobs are associated with creativity. However, thinking different–no matter what the position–is crucial to innovation. Anything else is a path to the Dark Side.<p>A long time ago, in the bowels of a corporate finance department far, far away, I worked as an analyst for a large wholesale …

Innovation Agents: How Jack Dorsey Succeeds Through Simplification

“We have everyone you can imagine against us,” says Jack Dorsey, the CEO of mobile credit card pay startup Square and cofounder of Twitter. But he is not cowed by fact that his startup is competing against banks with far more money to spend on pushing their products to market. Because by allowing …

Greater Mekong countries 'lost one-third of forest cover in 40 years'

Five Asian countries have lost nearly one-third of their forests in the last 35 years and could be left with little more than 10-20% of their …

Where greenhouse gases come from, in one graph

Here’s a tiny version of a large, information-dense graphic from research consultancy Ecofys:<p>You should click and look at the big version, or better …

How Companies Use Color to Influence Opinions on Their Products

image via The Logo Company<p>The colors companies use in their logos, websites, and other properties has a profound impact on how customers think of and …