Why Curate?

By James Harris | Good Question... The corporate Social magazine of N4MD.

50 of the Best Open Source Web Crawlers for Data Mining

web crawler (Otherwise termed as ants, automatic indexers, bots, web spiders, web robots or web scutters) is an automated script or program that …

Data Mining

15 Mobile App Prototyping Tools to Create Prototype in a Day

Posted by Tomas Laurinavicius on July 13, 2016 - Get free updates of new posts<p>I have been writing about why you should start in mobile business, how …

UX Design

5 Ways GDPR Will Change Marketing Forever

With GDPR just months away, the digital marketing world is on the precipice of a dramatic transformation.<p>On May 18, 2018, brands will have to fall in …

Digital Marketing

Facebook's Creator app will help video 'stars' create more 'content'

Facebook's future is all about TV, and the company has been slowly giving video content creators the tools to participate in (and monetize) that future. Now the social media giant is launching the Facebook Creator App, a "one stop shop" to make original video, go live with exclusive visuals and …

Facebook

10+ Insane Marketing Automation Statistics To Show Your Clients

Did you know that only 4% of businesses in the US with 20 or more employees are currently using marketing automation? Furthermore, for companies …

Digital Marketing

How Will Influencer Marketing Continue to Evolve in 2018

<i>The following is a guest contributed post from Alexander Boykov, CEO and Cofounder of Buzzweb.</i><p>More than five years ago, marketers widely believed …

Digital Marketing

Building a 2018 Video Marketing Strategy: Considerations and Templates

Hey business owners and marketers, it’s time to have a heart-to-heart about video marketing. If you aren’t planning to dedicate a significant chunk …

Digital Marketing

6 kinds of content that are bound to fail

Compelling content can make your brand sizzle.<p>Bad content, however, can sink your business with astonishing speed. If you’d prefer to steer clear of …

Digital Marketing

Why a Lasting Shift to Brand Storytelling Requires Change Management

Organizational change is more than an uphill battle. It’s monumental. Effecting a lasting enterprise transformation is even harder to achieve than …

Management

How to choose the best digital marketing channel for your business

Is digital marketing relevant to my business?Would Facebook be relevant for my products and services or should I start with LinkedIn?Will I be able …

Digital Marketing

Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.

Finding or creating the right images to illustrate your brand's story can be just as much work as crafting your message.<p>Content is king, it's unlikely to be dethroned any time soon. It's simply too effective to reach new audiences and engage with potential clients. While no one questions content's …

Digital Marketing

Nine social media trends predicted in 2018 for marketers

Maddy Osman<p>2017 has brought about numerous new features for social media platforms. Some highlights include:<p>Twitter introduced a 280-character …

How to Enhance the Value of Your WeChat Account

<i>The following guest post is courtesy of</i> <i>Adinah Brown, content manager at Leverate.</i><p><i>Do you have an idea for a guest post? Want your article to be viewed</i> …

China

Instagram will soon let users follow hashtags in addition to accounts

If you’ve logged into Instagram lately, you might have noticed a new option that makes it easier to keep track of the things you’re interested in. …

Puppies

Digital content spend will reach $202bn in 2018

Global consumer spend on digital content will reach $202bn in 2018, up by 10% on this year’s total of $184bn, according to Juniper Research.<p>The …

Digital Media

The Best Way to Get New Customers

Every business wants new customers. Usually, many more new customers. But you have to get them cost-effectively. And the new customers have to be …

Marketing

11 Ways to Make Your Next Instagram Marketing Campaign Dazzle

Instagram marketing is part art, part science. Like any experiment, you can always try again.<p>For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious …

Marketing

Snapchat to overhaul UX as user growth remains sluggish

Dive Brief:<p>Snap Inc., parent company of Snapchat, revealed a loss of $443.2 million, or 36 cents a share, during Q3 and said it will overhaul its …

Spiegel plans to save Snap with redesign to a personalized stories feed

Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Specifically, it’s redesigning the app to …

Snapchat

Instagram Is Popular, But Does It Have A High ROI?

In the past few years, Instagram has evolved from being just a novelty alternative to other social media platforms to being a powerhouse in the social media spectrum. Today, the platform has 800 million monthly active users and 500 million daily active users, making it the second-most popular …

Social Media Marketing

Why B2C Companies Should Invest in Influencer Marketing

kulinetto / Pixabay<p>Every B2C company needs some quality marketing to stay ahead in this highly competitive world. And marketing is not just the usual …

Digital Marketing

Twitter will monitor tweets to find the biggest holiday trends

Social media’s immediacy makes it possible to discover trending topics and news. Twitter is taking that one step further with a new insights platform …

Marketing

Video Marketing: The New King Of Content

Everyone knows that content is essential to attract, engage and convert customers online. We’ve all heard the expression, “content is king.” While this may be true, it’s important to consider the medium involved. Right now, the king of content is clearly video.<p><b>The Reasons Behind The Rise Of Video</b> …

Video Marketing

Why Maybelline is winning at social media

Among beauty brands, Maybelline is the master of driving social media engagement.<p>The L’Oréal-owned brand has beat out its parent company, as well as …

Social Media Marketing

How to Construct a Profitable Webinar Sales Funnel from Scratch

You want to make sales. You want leads to flock your way faster than you can spend money on advertising.<p>But more than that, you want those leads to …

Marketing

This is how to teach a search engine what your business does

Search engines are powerful tools for bringing people to your business. The challenge that many entrepreneurs face, however, is that they’re not well-versed in how to communicate with the robots that control the algorithm behind Google and Bing.<p>Your business might be the absolute best at what it …

SEO

The Three Things Keeping Your Business From Video Marketing And How To Get Past Them

The hardest part of video marketing is getting started, but don’t let your doubts keep you from reaching your audience. Here are some of the most common worries keeping businesses from video marketing and how to conquer them.<p><b>1. I’m not funny or creative</b><p>Here’s a secret — not every brand has to be …

Marketing

Facebook Reigns Supreme for Social Media eCommerce Attribution

Small business eCommerce owners often struggle to figure out where to place their marketing Dollars. Social Media has proven to be a success for …

Social Media Marketing

The ABCs of winning followers on social media

With every witty comeback or flawless roast, a millennial consumer is won.Whether you call it “going viral” or “increasing customer engagement,” some …

Public Relations