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By James Harris | Good Question... The corporate Social magazine of N4MD.

As Twitter celebrates 10 years of the hashtag, what is the social platform's future?

Next week marks the 10th anniversary since the hashtag debuted on Twitter on its journey to becoming a familiar component of online conversation.<p>It …

Instagram has completely changed the way we eat and that's not a good thing

Lisa A/Shutterstock<p><b>The INSIDER Summary:</b><p><b>For the past few years, food trends have become more and more focused on what's Instagrammable.</b>• <b><br>Chefs, social</b> …

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign

Content marketing campaigns have many names, but only one goal: company growth.<p>If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride <i>It’s a Small World</i>. While it may have taken you days of agony and despair to remove that oddly catchy tune from your …

Digital Marketing

Snapchat's new Crowd Surf feature lets you watch concerts from multiple perspectives

After big concerts and festivals, your Snapchat feed is likely full of footage of the stage interspersed with your friends rocking out. With its new Crowd Surf feature, Snapchat wants to take your second-hand viewing experience to the next level.<p>Built in-house by Snap's research team, the …

Social Media

5 Things Brands Need to Know About Amazon Spark – Adweek

On the heels of buying Whole Foods, Amazon is venturing into yet another new space: social media.<p>In July, the $430 billion company rolled out Amazon …

Social Media Marketing

Content Marketing Doesn't Always Mean Blogging

Shutterstock<p>Content marketing has become something of a buzzword over the last few years, and for good reason. It’s one of the best ways to increase traffic to your website and it’s easy to measure with Google Analytics. Every brand should engage in content marketing in some way, shape or form, but …

3 Ways Millennials Are Leveraging Social Influence for Social Good

How you can use your platform to make a difference.<p>One of the most talked about marketing trends over the past few years has been influencer marketing, and rightfully so, as it provides brands with an incredible opportunity to be seen by extremely engaged audiences.<p>The majority of buzz surrounding …

Social Media Marketing

How to Get Influencer Marketing to Work for You

In a world dominated by social media, influencer marketing is perhaps the best way for brands to engage with their target audience. With netizens …

10 Hacks To Optimize Your Facebook, Instagram Twitter In 2017

A common phrase tossed around the marketing world is, “Content is King”. In the world we live in today, that couldn’t be truer. But in a saturated …

Social Media Marketing

Facebook Watch: The 6 Most Important Things To Keep Your Eye On

Given the way the usual suspects are busy cheering the launch of Facebook Watch, the social network’s new video service today, tweeting about how a …

Facebook

Professional food Instagrammer shares his top tips

A professional food Instagrammer who works directly with restaurants to make their dishes more shareable on social media, opened up about his top …

Food

10 Tips to Make Your PDFs SEO Friendly by @clarkboyd

Optimizing your PDFs for search requires special tactics. Here are 10 ways to help your PDFs gain more traffic.The post 10 Tips to Make Your PDFs SEO …

SEO

Social Media Advertising: Optimizing Your Video for Facebook Ads

With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user …

Marketing

Livestreaming is key to building authenticity

Marketing has been obsessed with authenticity for as long as it has existed. Of late, it’s why Dove has been so successful with its ‘Real Beauty’ …

Marketing

How Micro-Influencers Are Challenging Outdated Models Of Employees' Social Value

Just a few years ago, companies endeavored to keep their employees off social media in any official capacity. Engagement was almost entirely the domain of the marketing department, with strict rules in place for staff. Some companies even went so far as to block social media domains from their …

Content Marketing Revenues Surge 14% in 2016 to $28B, Fueled by Branded Mobile, Video, Social Media & Games; Revenues Pacing for 14% Growth Again in 2017

<i>Global content marketing revenues jumped 14% in 2016 to $28 billion, fueled by double-digit growth in branded mobile content, digital videos, branded</i> …

The Importance Of Influencer Marketing For B2B Marketers

Most B2B marketers would agree: Lack of a content marketing plan could be suicidal for any product or service. The surprise is that there are not that many marketers who actively cultivate a strong influencer relationship strategy to make the most of good content beyond their client’s personal …

How to make content marketing work for a global audience

I’ve been interviewing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or …

Digital Marketing

8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic) – Adweek

Instagram introduced the ability earlier this year for a single post to contain up to 10 photos and videos. How can businesses take advantage of this …

Advertising Industry

Here’s Why You’re About to See a Lot More “Micro-Influencers” on Instagram

Influencer marketing on Instagram is now a billion dollar industry.<p>With more than 700 million people scrolling through their feed each month, prices …

Marketing

What Happens When a Space Is Designed Specifically for Instagram Likes?

About three months ago, Beyoncé dumped a batch of Mother’s Day posts into her Instagram feed. They featured the then-pregnant singer and her daughter …

Mother's Day

10 Tips For Marketing To Gen Z On Social Media

Generation Zers were born between 1995 to 2012. They are an ambitious, entrepreneurial and multicultural generation that tends to embrace technology and change. They are also the first generation to have never spent a single day without the internet, cell phone or computer.<p>For marketers, Generation …

3 Ways a Cohesive Social Media Strategy Can Help Your SEO Efforts by @Jasmine_Sandler

Here are three ways a proper social media strategy can complement your SEO efforts and increase your rankings over time.The post 3 Ways a Cohesive …

Social Media Marketing

5 Working Methods to Explode Social Media Traffic Back to Your Site

If you have a website, a blog or even a business online, you are likely already using social media in one way or another. In fact, you are probably …

Influencer Marketing You Can Afford: How To Convert 'Likes' Into Buyers

Shutterstock<p>Influencer marketing typically refers to paying celebrity influencers — those with large followings on social media, blogs, newsletters, etc. — to promote your brand. However, research shows that micro-influencers — those with 10,000 followers or less — are actually even more …

4 Social Media Marketing Tips Gen Zers Should Learn

Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year.<p>Generation Z is at the forefront of social media — they are extremely …

Four Reasons Your Business Should Be on Instagram [Infographic]

People remember 80% of what they see, 20% of what they read, and 10% of what they hear, according to an infographic by Instagram service provider …

Marketing

8 Customer-Rich Platforms Your Marketing Efforts May Be Overlooking

Stop fighting your way onto Facebook, Instagram and Twitter. Ever consider Snapchat? Quora? Twitch?<p>When we think about the best social media platforms for marketers, huge websites like Facebook, Instagram and Twitter come to mind first. Because they're significant gathering places for users, …

Marketing

What should you do with all those ‘Likes’? How to spin social followers into gold

Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings.We’re constantly …

Revenue