Jens Harder

421 Added | 1 Magazine | 2 Likes | 1 Following | 243 Followers | @jharder | Loves all things web. And pizza.

A Refresher on A/B Testing

It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having to rely on one’s instincts. One of the most common methods, particularly in online settings, is …

Performance Testing

The Homepage is Dead: A Story of Website Personalization

In 1998, Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon. It was taking off as a humongous online …

When should web designers use modal overlays?

"This web page needs to be interrupted by a lightbox effect and a modal dialog asking me to sign up for a mailing list," said no one ever.<p>If you …

Visual Design

Best Practices for Long Scrolling

<i>The days of “above the fold” are over</i>. Long scrolling and infinitely scrolling sites are becoming more and more common lately, and it’s no mere trend …

UI Design

12 Ways AI Has or Will Change Content Management

Many have speculated if the advent of artificial intelligence (AI) signals the beginning of the end of content management as we know it.<p>But AI can …

Artificial Intelligence

Web design trends we can expect to see in 2017

Perhaps a different type of web design trend is the increased use of hand drawn elements. These elements include fonts, icons, graphics, buttons and other elements that bring a nice unique touch to websites.<p>Websites have never been a medium that most would associate with drawing out, but the …

University and college website navigation: How to do it right | nonlinear digital

Visitors come to higher education websites for all kinds of different reasons. It's your job to make sure they can find exactly what they're looking …

How to get value from wireframes

Eleven years ago, I joined a small design agency. I was 20, and it was my first full-time design job. I spent the first few years at the agency …

Disability

Stop painting and have a Meaningful Interaction with me!

When it comes to performance, what do we measure? Our focus has changed over time as we get more of an understanding on the importance of perceived …

E-Commerce UX: What Information to Display in Product Listings (46% Get it Wrong)

<i>“I miss a way to compare, so I don’t have to click one, then click back, click another, then click back, click..” a subject explained when looking</i> …

UX Design

Primary & Secondary Action Buttons

A typical site or app form (or dialog box) usually has several options. In most cases users see two options — one stands for a primary to the user’s …

2. Analysis suggests some readers’ willingness to dig into long-form news on cellphones

Given the increasing use of mobile devices for online news and the physical challenge of engaging with long-form content on the relatively small …

UX: Infinite Scrolling vs. Pagination

“Should I use Infinite scrolling or Pagination for my content?” Some designers still not sure which method to choose for their project. Each method …

Wait! The Web Isn't Dead After All. Google Made Sure of It

In 2010, the web died. Or so said the publication you're reading right now.<p>In a WIRED cover story that summer, then-editor-in-chief Chris Anderson …

The web is Doom

In July 2015, inspired by something Mat Marquis said at TXJS 2015, I suggested that the average web page weight would equal that of the Doom install …

Top 10

WCM, the favorite of all Marketing courtesans … for now

Web content management (WCM), where a marketer’s content lives and breathe, is king of the martech stack.<p>Content, while it has always a key component …

Building the UI for the new The Times website

The shiny new The Times and The Sunday Times has just been released. I thought it would be a good idea to write an article about the UI structure.<p>My …

Web Development

How Many Form Fields are Too Many to Convert? - Marketing Blog for Conversion Rate Optimization Experts

landing pages and conversion rate optimization blog by pagewiz<p>Are Your Landing Page Forms Asking for Too Much?<p>By Elisa Silverman on March 10, …

Google's Mobilegeddon Aftermath: Eight Months Into A Better Mobile Web

25% of the websites surveyed that didn’t appear as mobile-optimized in April 2015 have since gone on to implement some kind of mobile optimization …

Digital Marketers Beware: English Language Set to Lose Online Dominance

The English language has been a dominant force in both the offline and online world for some time now. However, in recent years there has been a …

Speed Read: Why CX Is Like a Great Marriage

Valentine's Day is a tricky holiday: The odds that someone will find your Cupid-inspired marketing campaign endearing is arguably equal to the number …

Personalising your Website – it’s worth it, here’s how to get started

• 01:48pm<br>• 29/01/2016<p>Personalisation is a relatively easy way to improve the performance of your website, email campaigns, and mobile applications. In …

Leaner Responsive Images With Client Hints

What Are Client Hints?<p>Client Hints is a new feature already available with Chrome 46 and Opera 33. More browser vendors are following. It is an …

Web Development
Typography

Page Views Don't Matter Anymore—But They Just Won't Die

The page view is a zombie. For years, everyone has been saying it is no longer a meaningful way to measure online popularity. But the publishers who …

How cards are taking over Web design

As a design framework for organizing large amounts of content – image, headline, main text, call-to-action (such as a share button or link) – on an equal plane, cards have become the go-to structure for the container style of design.<p>Furthermore, this emphasis on organization and clarity extends …