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Welcome to the most useful content marketing blog, ever

Welcome!<p>If you know who I am, you’ve probably followed my work as a journalist covering the B2B marketing space. Crain’s BtoB magazine was my first …

Lens Filters

A<p>Screw-in Filters<p>Screw-in filters fit directly onto your lens, in the threads at the edge of the lens barrel. Each screw-in filter is a specific …

Exposure

1<p>The Exposure Triangle<p><b>ISO Speed</b> is how sensitive your camera’s sensor is to light, each value of the rating represents a “stop” of light, and each …

How To Get Into The Hearts Of Your Audience With The Emotional Branding Tactics Used By Apple, Nike & Coca-Cola

<i>How do some companies manage to build a cult-like following of customers who fall in love with their brand and are devoted for life?</i>In 2012 it was …

A Creative Checklist for Evaluating Branding

<i>The following is a guest post by SAP senior director Joe Pantigoso.</i><p>Ever feel unsure about evaluating branding proposals from your creative team or …

Best Brands

10 Steps to Scale Your Content Marketing Strategy

According to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 …

30 Lessons From The New York Times Innovation Report

The leaked New York Times Innovation Report reviews the publication’s digital strategy, asks big questions and recommends steps to take to keep up …

5 Ways to Get Through Writer's Block

When you’re facing a blank page with no idea what to write, it’s hard to imagine how you’ll ever get to the other side of a finished piece. I’ve gone …

Content Marketing: How To Measure Content Performance Holistically

Best Wordpress Plugins for Your Blog Selected by Marketers

<b>Optin Monster:</b> I love OptinMonster because it allows me to turn abandoning visitors into email subscribers. It is very easy to use, and I’ve been …

Where Will Content Come From in 2014?

Everyone is talking about content marketing. If you are new to content marketing, you are already late to the party and have a lot of catching up to do.<p>Here are a few ideas for generating content for 2014<p><b>1. Short form videos</b>: Video content is on the rise. Tablets and availability of high-speed …

How To Create A Content Marketing Mission Statement

In the last 20 years or so, mission statements have gotten a bad rap in the business world. Often filled with meaningless jargon and empty buzzwords (I believe the mission statement may have given birth to everyone’s favorite buzzword, “synergy”), these statements often serve as nothing more than …

The 25 Must-Read Content Marketing Presentations of 2013

2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),<p>Please let me know of any corrections or missed presentations that should be here.

36 Content Marketing Ideas from 2013

Earlier this week, Joe released the 6th annual content marketing predictions. While it’s fun to hypothesize on what 2014 will have in store, it’s …