john gelke

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There's 28 hidden iPhone tricks and tips you need to know about

Are you an experienced iPhone user?<p>With so much technology surrounding Apple iPhone models it is not surprising there are still tips and tricks even …

IPhone 8

Amazon is paying its workers up to $5,000 to quit — and it's a brilliant strategy

Amazon is offering to pay its employees up to $5,000 if they agree to quit their jobs.<p>The e-commerce giant is dangling "The Offer," as it's called internally, in front of workers this week at the company's warehouses and customer-service centers across the US, The Atlantic reports.<p>The strategy of …

Employment

You’re Probably Wrong About Millennials

Managers routinely complain about their Gen Y employees as entitled, disloyal, and lazy — and as a result, conflicts arise. In a study in partnership with American Express for my new book, we found that while managers have a negative view of Gen Y, employees from this generation generally have a …

Millennials prefer Snapchat over Instagram: eMarketer

Social network Instagram has come to look more like rival Snapchat after copying some of its features, but marketers say Snapchat’s younger audience …

Here are all 150+ new emoji coming in 2018

Emoji are about to get a lot more expressive — with more (and less) hair. Yeah, that's right. There's curly haired, red haired, and bald emoji …

3 Takeaways from Disney's First-Quarter Earnings Call

Disney CEO Bob Iger has a lot on his plate. For starters, there’s the pending $66 billion acquisition of 21st Century Fox’s assets. There’s also a …

Televisions

Opinion: Posting to Facebook Without Paying Is a Waste of Time

People are spending less time on Facebook. In last week's earning's call, Facebook's CEO Mark Zuckerberg revealed a 5% drop in time spent last …

Twitch’s concurrent streamers grew 67% in Q3, as YouTube Gaming declined

Amazon-owned game streaming site Twitch is continuing to see solid growth, according to a new report from Streamlabs, which found that Twitch increased its numbers of concurrent streamers on the platform by 67 percent in the third quarter of 2017. That growth is being attributed, in part, to …

Televisions

YouTube Tweaks Monetization Algorithm

YouTube is making a significant change to the algorithm that determines whether a video will be fully monetized, or restricted to limited or no …

Machine Learning

Spoiler Alert: Millennials Prefer Digital for All Communications

A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical …

Banking

Copyranter on 6-second ads: You’re doing it wrong

<i>Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is</i> …

Advertising Industry

Facebook’s Workplace is gaining ground as it prepares to pounce on Slack

Last year, Facebook started crawling into the last space in your life it didn’t yet dominate—the office. It announced its Workplace platform as a communication tool for companies, entering the crowded market of workplace chat services. From the beginning, Workplace elicited comparisons with the …

The Workplace

How Digital Changed the UK's Out-of-Home Marketplace

Out-of-home (OOH) advertising remains a bastion of one-to-many mass communication in the UK. And while long thought of as one of the last traditional …

Advertising

Understanding Amazon as an Advertising Platform

Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of …

AdTech

Target adds AR shopping to its mobile website

Target is rolling out a new way to shop using augmented reality technology, initially on its mobile website. The feature, called “See It In Your Space” will allow online shoppers to use their smartphone camera with Target’s website in order to see how furniture they’re considering buying will look …

Augmented Reality

Someone figured out why the KFC Twitter account follows just 11 people — it's a brilliant marketing ploy

The Twitter account of global fast-food giant KFC has more than 1.2 million followers, but it follows only five English women and six men in return. They're all certified accounts.<p>The women include Victoria Beckham, Mel B, and Geri Halliwell.<p>The six men include a musician, journalist, a Green Bay …

Spice Girls

Facebook signs up ten news publishers for an experimental, subscription-based delivery model- Technology News, Firstpost

Bleacher Report is growing in the UK in large part thanks to Instagram

Bleacher Report is growing its U.K. presence on the back of its popular Bleacher Report Football Instagram account.<p>Bleacher Report Football, which …

Soccer

Amazon Lets Brands Polish Product Pages -- for $500,000

Brands can now enhance their product pages on Amazon with wide-screen videos and interactive, multimedia displays—but they have to pay for the …

Marketing

UK media agencies are facing a leadership crisis

For jobs promising high pay and work with some of the top brands in the world, you’d think top candidates would be barging down doors. Not so when it …

How WPP’s Triad Media is turning retailers into ad sellers

When Sherry Smith joined Triad Retail Media back in 2007, her first task was to build an office in Bentonville, Arkansas, to help Walmart-owned Sam’s …

Influencers beat out brands as early adopters of Instagram polling

Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. …

SAVAGE: Burger King designed an ad using customers' tweets slamming Wendy's

After announcing the launch of Spicy Chicken Nuggets— a beloved item that was discontinued from Wendy's menu — Burger King is savvily using people's tweets slamming Wendy's to its advantage.<p>The fast-food chain is digging up old tweets of people complaining about not being able to find the nuggets …

Burger King

Maximising retargeting ‘windows of opportunity’ in the travel space

Travel is wonderful. Travel planning is stressful. It’s difficult, occasionally frantic, causes you to pull your hair out, and a long time can pass …

Snapchat is getting closer and closer to being a truly useful app

Snapchat has evolved from an app derided as a medium for sexting teens into a public company with a robust audience and advertising business, albeit comparatively small next to competitors like Facebook. But its newest feature could push the ephemeral messaging app even further, turning into …

Social Media

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Advertisers haven’t had to look too far for negative news lately. But as broadcast spending dips and clients question the safety and effectiveness of …

Advertising Industry

Pandora Is Making a Promising Bet on Video Ads

The music-streaming leader has found a way to both reward listeners and appease advertisers.<p><b>Pandora Media</b> (NYSE:P) might be the world's leading …

Investing

How Walmart Could Make You Ditch Amazon

Hearsay? Or just good design?<p>It’s no secret that big-box retailers like Walmart missed the online revolution, and left a gap for Amazon to slither through and dominate. Toys R Us went bankrupt, Target is overhauling its stores, and shopping as you know it is shifting toward two extremes: …

Free Shipping

Casper went to war with a popular mattress reviews site — then financed its takeover

Sleepy in the sheets, slick in the streets.<p>In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without proper disclosure that these mattress brands paid sales commissions to the sites.<p>The schemes, in Casper’s view, …

Startups

Facebook's New 'AI Camera' Team Wants to Add a Layer to the World

The most important technological advances of the past decade are converging inside the battle for your phone’s camera.<p>Take a video of a birthday cake’s candles sparkling in an Instagram story, then tap the sticker button. Near the top of the list you’ll see a slice of birthday cake.<p>It’s a little …

Augmented Reality