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Apple planned ahead for the inevitable hardware slump
Engadget - Nathan Ingraham
The App Store, iTunes and Apple Pay will help soften the blow when iPhone sales begin to fall. It was inevitable but nonetheless concerning to investors: iPhone sales flattened out this quarter, part an
Here's What Apple Investors Should Do Now
Fortune - Shawn Tully
Just looking at the numbers Apple unveiled earlier this week you’d never imagine that a multitude of skeptics are calling the iPhone maker a colossus …
Apple Watch getting full update in the fall, new bands in March, report says
Mashable - Adario Strange
Although popular among celebrities, the Apple Watch still hasn't turned out to be a runaway hit with regular consumers like the iPhone. Nevertheless, …
Half a year later, the Apple Watch feels like a stalled platform
Quartz - Dan Frommer
Seven months later, my Apple Watch is still the second thing I put on every morning. (Glasses first.) But while I still enjoy using it and recommend buying it, I’m starting to feel the limitations of the
Survey Reveals 12 Reasons Why People Gave Up on the Apple Watch
iphoneincanada.ca
While Apple CEO Tim Cook often cites the 97% Apple Watch user satisfaction results from web-based research firm Wristly, he may not be as impressed …
Apple Watch
In A Rare Move, Apple Discounts The Apple Watch With New iPhone Purchases (In Some Stores)
TechCrunch - Greg Kumparak
Outside of the deals they give students and the occasional Black Friday hook up, Apple isn’t exactly known for throwing around discounts. So here’s a wild one: Apple is experimenting with giving people
Inside Apple's perfectionism machine
Mashable - by Lance Ulanoff
Inside Apple's perfectionism machine Inside Apple's perfectionism machine CUPERTINO, California — In retrospect, it was easy to miss — a bit of …
OS X El Capitan License: in Plain English
weblaws.org - Robb Shecter
I decided to upgrade my Mac to El Capitan, but my computer said, on one condition: I must “carefully” read and agree with something. It even provided a …
Steve Jobs’ management legacy at Apple can be glimpsed in recently disclosed SEC letters
VentureBeat - Chris O'Brien
When Apple talks about its business in public, it often recites lofty but vague concepts. Focus on the customer. Making the best, not the most. Lots of people say these things now because they are trendy.
Cognition
iPhone 6S Users Are Haplessly 3D Touching Everything
VICE - Jason Koebler
Just press harder. The tech blogs are in agreement: The iPhone 6S's new 3D Touch technology is revolutionary, a feature that will someday change how we interact with the world, will make us more productive,
The Apple bias is real
The Verge - Vlad Savov
If there's one constant on the consumer tech calendar, it's iPhone reviews day. Happening sometime between the announcement and the release of the latest iPhone, it manifests itself with glowing accounts
Why iOS Could Become the Enterprise OS of the Millennial Generation
Recode - Tim Bajarin
Apple is crazy like a fox with this Apple-at-work strategy -- and Steve Jobs was its architect. A version of this essay was originally published at Tech.pinions, a website dedicated to informed opinions,
WatchOS 2 hands-on: What Apple Watch should have had from the start
Engadget - Devindra Hardawar
Ignoring the mixed reviews, common sense and the usually wise advice that you should avoid first-gen products at all costs, I bought an Apple Watch last June. Honestly, I'm still surprised by that. I the
How Apple Built 3D Touch
Bloomberg
The grinding work behind a single iPhone feature. By Josh Tyrangiel | September 9, 2015 Illustrations by Chris Nosenzo Apple has made many things over …
Corporate Culture
What Apple employees really think about the company's internal corporate culture
Business Insider - Lucy England
Apple has a reputation for being extremely secretive in its day-to-day operations. So secretive, in fact, that some employees didn't know they were working on the first iPad until Steve Jobs unveiled on
Operating Systems
Early iOS 9 Adoption Rate in Line With iOS 8 Adoption
MacRumors - by Juli Clover
iOS users are installing Apple's latest operating system at roughly the same pace iOS 8 was installed last year, according to multiple analytics companies that are tracking iOS 9 adoption rates. iOS 9
Twenty Minutes With Tim Cook
BuzzFeed
Tim Cook is twisted sideways in the deep passenger-side backseat of a black Cadillac Escalade, rolling through Manhattan from the Flatiron district up to the company's flagship Fifth Avenue Apple Store
Survey shows battery life a non-issue for most Apple Watch owners
TNW - Nate Swanner
With its small 205mAh battery, many expected the Apple Watch would need as much time on a charger as your wrist. A new survey suggests most Apple Watch owners get through a day just fine, and rarely worry
TvOS
5 things Apple really got right in Apple TV 4’s tvOS UI, and 2 things that need work
9to5Mac - Jeremy Horwitz
Apple TV’s user interface has been through more changes over the past 8 years than any other Apple OS — the rare Apple UI that has seen more major changes than the devices it runs on. As improbable as
What I learned this week about Tim Cook’s Apple
The Verge - Walt Mossberg
Nearly four years after Steve Jobs’ death, the company is still unique, if imperfect This is the debut installment of a new, weekly commentary and reviews column on The Verge, also available on Re/code,
Apple didn’t “blow it” with the stylus, it did what was right
TNW - Owen Williams
Apple announced a giant new iPad Pro yesterday that comes in at a gargantuan 12.9 inches along with a new accessory called the Apple Pencil which just happens to be a stylus made for graphic designers
Apple's Sept. 9 event: What caught the analysts' eyes—updated
Fortune - Philip Elmer-DeWitt
Excerpts of the notes we’ve seen (as of Thursday 10:40 a.m. EDT). More as they come in. T. Michael Walkley, Canaccord Genuity: New products strengthen …
Apple's Tim Cook finally steps out of Steve Jobs' shadow
The Telegraph - By Madhumita Murgia
Apple came under fire on social media for introducing a souped up stylus, which Steve Jobs openly hated. But Tim Cook is unperturbed - he is building his own legacy. When Apple revealed its new, giant
Hands on with the iPhone 6S and 6S Plus: 3D Touch is for real
Mashable - Christina Warren
Apple's tagline for the new iPhone 6S and iPhone 6S Plus is "the only thing that's changed is everything." And as much as I would like to reject that …
People think the $99 Apple Pencil is an 'insult to Steve Jobs' legacy'
The Telegraph - By Helena Horton
Steve Jobs said that he hated styluses and that they were 'yucky'. The new CEO of Apple, Tim Cook, just released one that costs $99 - and people, as ever, are outraged Not so long ago, Steve Jobs was with
Brief Thoughts and Observations Regarding Today’s ‘Hey Siri’ Apple Event
daringfireball.net - John Gruber
All for One, One for AllThis was it: one big event for all of Apple’s late 2015 product announcements. In the previous three years, Apple held …
Apple Needs to Slash Apple Watch Prices to Sell More, Says Telsyte
iphoneincanada.ca
According to Australian analyst firm Telsyte, the Apple Watch should cost no more than $210 (AU$300) and that the company should slash the prices of …
Study: Apple Watch holds 97% satisfaction rating, used mostly for fitness & timekeeping
appleinsider.com - Roger Fingas
By The Apple Watch has a 97 percent satisfaction rating among owners, although the most popular uses are simply fitness tracking and telling the time, …
The MacBook Air is on a path to extinction
The Verge - Vlad Savov
Apple is squeezing the air out of the Air When Apple redesigned the MacBook Air in 2010, it created one of the best machines to ever carry its Mac label. That new laptop was a revelation: extremely thin
The Wii, For Real This Time
500ish.com
A funny thing happened on the way to Apple dominating living room gaming — they failed to release such a device. Two and a half years ago, I wrote …

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Flips

Apple planned ahead for the inevitable hardware slump

Here's What Apple Investors Should Do Now

Apple Watch getting full update in the fall, new bands in March, report says

Half a year later, the Apple Watch feels like a stalled platform

Survey Reveals 12 Reasons Why People Gave Up on the Apple Watch

In A Rare Move, Apple Discounts The Apple Watch With New iPhone Purchases (In Some Stores)

Inside Apple's perfectionism machine

OS X El Capitan License: in Plain English

Steve Jobs’ management legacy at Apple can be glimpsed in recently disclosed SEC letters

iPhone 6S Users Are Haplessly 3D Touching Everything

The Apple bias is real

Why iOS Could Become the Enterprise OS of the Millennial Generation

WatchOS 2 hands-on: What Apple Watch should have had from the start

How Apple Built 3D Touch

What Apple employees really think about the company's internal corporate culture

Early iOS 9 Adoption Rate in Line With iOS 8 Adoption

Twenty Minutes With Tim Cook

Survey shows battery life a non-issue for most Apple Watch owners

5 things Apple really got right in Apple TV 4’s tvOS UI, and 2 things that need work

What I learned this week about Tim Cook’s Apple

Apple didn’t “blow it” with the stylus, it did what was right

Apple's Sept. 9 event: What caught the analysts' eyes—updated

Apple's Tim Cook finally steps out of Steve Jobs' shadow

Hands on with the iPhone 6S and 6S Plus: 3D Touch is for real

People think the $99 Apple Pencil is an 'insult to Steve Jobs' legacy'

Brief Thoughts and Observations Regarding Today’s ‘Hey Siri’ Apple Event

Apple Needs to Slash Apple Watch Prices to Sell More, Says Telsyte

Study: Apple Watch holds 97% satisfaction rating, used mostly for fitness & timekeeping

The MacBook Air is on a path to extinction

The Wii, For Real This Time