Joao Francisco Ferreira

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35 Growth Hacking Tools for Marketers Who Don’t Code

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and …

The Rise of Purpose-Driven Social Marketing | MarTech

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people …

The $50 Billion Opportunity Hidden In the Internet of Things That Nobody is Talking About

There's a new $50 billion industry emerging around the edges of the Internet of Things. The way that we advertise and the way that consumers purchase …

Social Media Marketing

That's awesome! @circonus is literally just 3 miles from my home, doing real-time #Analytics = true #BigData Love! http://t.co/hFXuvhpBn0

Marketing Integrations 101

There’s been a tremendous amount of talk about the importance of marketing integrations lately. In fact, it was a key theme at Oracle Interact this …

7 Steps for Learning Data Mining and Data Science

I am frequently asked how to learn data mining and data science. Here is my summary.<p>You can best learn data mining and data science by doing, so …

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline - Chief Marketing Technologist

<i>“The modern CMO and marketer can no longer be just a brand ambassador, they must also have a deep understanding of marketing technology. Scott</i> …

The 75 KPIs Every Manager Needs To Know

Key Performance Indicators (KPIs) should be the vital navigation instruments used by managers and leaders to understand whether they are on course to …

From Analytics to Predictive Analytics: why is it important for your business

<i>This article has been written keeping in mind the non technical users.</i><p><b>What is Analytics?</b>As per Wiki, “Analytics is discovery and communication of …

HDFS and MapReduce ..a non programmers guide about BIG DATA

<b>HADOOP</b><p>Alright this is a small post Im creating here just as preparatory post for HADOOP and MAP-REDUCE in the coming post . So lets get started.<p>What …

Pratique d’utilisation des Microdata dans Joomla! 3 et 2.5

Avec la dernière mise à jour de Joomla! 3, de nombreuses améliorations ont été introduites pour les Microdata (qui sont également appelées Rich …

From Stunt To Substance: 4 Strategies For Powerful Marketing

Experience marketing is all the rage. Mono’s Jillian Davis explains how to go beyond the buzz to meet business objectives.<p>In the past year, the word “experience” has been all the rage in marketing and branding. The number of experiential marketing campaigns in 2013 exploded, with so many …

The One-Man Marketing Department's Guide to Automation

Marketing automation has many features and capabilities that can simplify the lives of marketers. But if you’re an army of one, running your …

4 Habits of a New Generation of Top Sales Performers

<i>Editor’s note: Today’s post is from Mark Roberge, CRO of the HubSpot Sales Division. One of my all-time heroes in modern sales. Please enjoy.</i><p>What …

Why MarTech will be a marketing conference like no other (a 3,200-word preview of what to expect) - Chief Marketing Technologist

In six weeks, <b>MarTech: The Marketing Tech Conference</b> will have its inaugural event. And while this may sound like a little hype — <i>you’d think I worked</i> …

The Marketing Technologist: Neo of the Marketing Matrix - Chief Marketing Technologist

Today, I’m giving one of the opening keynotes at the Gilbane Conference, making the case for why <b>marketing technologists</b> are amazing, Neo-like …

Big Data Landscape – which Tool fits where?

There have been lot of good articles that have come in LinkedIn posts on Big Data. I have been a constant reader of articles around Big Data subject …

Polyglot Processing

The story begins with Neal Ford's 2006 post on polygot programming. People started thinking about when to use what kind of programming language: …

This Artificial Intelligence Company Could 'Eradicate The Spreadsheet' And Do The Work Of A $250,000 Consultant

The software can write stories with no bias, confusion, or cherry picking, accurately representing the truth based on the data you give it.<p>Hammond calls it "the most powerful AI system [he's] ever built."<p>"We looked at the world of media and data as it's growing today," he told us over the phone. …

Artificial Intelligence

How to be the James Bond of the Web: 37 Best Marketing Tools to Spy on Your Competitors

I’ve always liked the idea of being a spy, complete with gadgets, fast cars, and an attractive significant other. It would be a great way to get …

A Declaration of Independence rewrite for modern marketers

What if the Declaration of Independence was written by modern sales and marketing professionals, attempting to free themselves from archaic …

IDC Chief Research Officer: CIOs Must Embrace The Third Platform

I recently spoke with Crawford Del Prete, Executive Vice President of Worldwide Products and Chief Research Officer at IDC about digital business transformation and the importance of the Third Platform. Del Prete describes the Third Platform as IT that is built on mobile devices, cloud services, …

Customer Profiles and Buyer Personas Defined - Definitive Guide

You’ve decided to include content marketing as part of your overall marketing strategy. You write blogs. You release e-books and white papers. You’ve …

The Ultimate Marketing Machine

Artwork: Markus Linnenbrink, DIEDRITTEDIMENSION, 2011, JVA/Prison, Düsseldorf Rath, Germany<p>In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so …

The Successor Of The Landing Page

People on the Internet don't just want to take things in, they want to interact. How you can take advantage of the most engaging content online these …

12 Experts on Why Every Marketer Should Care About Conversion

Moz founder Rand Fishkin once said, “If I were doing another startup today, it would focus on software for conversion rate optimization. I think this …

Are You Smarketing or Smelling?

Great organizations’ sales and marketing teams converge to create a strategy, an approach, a culture called smarketing. The ones who do not do it so …

Selling

The Future Of Modern Marketing Is Human-Centered

Street Faces #46 (Photo credit: nunodantas)<p>Before the turn of the 20th century into the 21st century, a movement began. This movement called for a …