Jesus Hoyos

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Experience Economy: Give Customers What They Really Want

What separates Hard Rock Cafe from any other restaurant? Do we collect their t-shirts to publicly brag about all the cities around the world we’ve …

Customer Experience

10 marvellous digital marketing stats we’ve seen this week

In the meantime, let’s get down to business.46% of consumers have used social media to ‘call out’ brandsA new report by Sprout Social has revealed …

Marketing

Top 5 Marketing Planning Tips for 2018

StartupStockPhotos / Pixabay<p>Over the past decade, the marketplace has undergone fundamental change. However many firms still haven’t adapted to the …

Digital Marketing

5 Tips For Content Sharing Across Social Platforms

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the …

Social Media Marketing

Account Based Everything — Structured Prospecting

stokpic / Pixabay<p>Account Based Everything, including Account Based Marketing and Account Based Selling, is all the rage. Sometimes, however, I think …

Solutions for Advertising and Marketing Technology

Clickstream Analytics<p>Improve the user experience to drive revenue by analyzing customer behavior, optimizing company websites, and offering better …

Big Data

Reviving Your Old Blog Posts (Part 3) – Update Your Content

Today, I’m continuing my series about reviving your old blog posts. In the first two steps, we took a look at your stats and chose the five most …

Digital Marketing

How to Hire a Growth Hacker That Will Actually Get the Job Done

If you’re hoping to build your business, you need serious growth.But for most startups, a traditional marketer might not be the the right fit.Sure, …

Growth Hacking

7 Ways To Make Your Email Marketing Stand Out

This column is authored by Dmytro Spilka, Founder & Head Wizard at Solvid<p>Marketing is the foremost tool for endorsing any brand. Whether you are …

Digital Marketing

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.<p>Most marketers approach landing page strategies with the wrong mindset. After they've spent all their time and money on paid search ads, social media marketing and acquiring incoming …

Marketing

The 17 Best Tools For Spying On Your Competition

I recently came to an astounding observation.There’s this small but profound mindset shift that has turned our industry upside down.Don’t worry — …

SEO

6 Pointless Marketing Metrics to Avoid at All Costs

Browsing through Google Analytics or any PPC platform can be overwhelming.There are more metrics than you can count.There are clicks, impressions, …

SEO

6 Social Media Trends to Prepare for in 2018

2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.<p>When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of …

Social Media Marketing

Marketing vs. Sales: Their Major Difference and How They Work Together

Pexels / PixabayBusiness guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate …

Marketing

SAP Lifts Sales Outlook, Buying Back Stock on Cloud Growth

Software giant SAP SE raised its annual revenue outlook and said it would buy back up to a half billion dollars in stock after reporting a …

SAP SE

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such …

CRM

Access All Zoho Apps Via the Zoho One Cloud

Zoho is finally tying it all together. The business application and Software-as-a-Service (SaaS) company today announced Zoho One, a unified platform and licensing model connecting its dozens of mobile, native, and web apps into a single offering. For $1 per day per employee (or $30 per employee …

SAP Names Greg Tomb President of SAP SuccessFactors

<b>WALLDORF</b> — SAP SE (NYSE: SAP) today announced the appointment of Greg Tomb as president of SAP SuccessFactors,* the leading provider of cloud-based …

SAP SE

Salesforce updates Service Cloud with more customization tools

The updated portal offers drag-and-drop functionality for bringing Lightning Components into Service Cloud.<p>Salesforce released an updated version of …

CRM

A way to think about modern CRM

When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of today, …

CRM

Best Marketing Automation Software for Business 2017

Looking for marketing automation software for your business? Here's a round-up of our best picks for 2017.

Marketing Automation

How To Use LinkedIn To Get A Higher Return On Your Content Marketing

When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or …

Digital Marketing

Industry Insight: CRM and an Expanding App Ecosystem

The customer relationship management (CRM) industry started as a way for companies to turn paper-based contact information into digital files. As the industry evolved, CRM became a cohesive way to take those digital contact files and use them to automate selling. As companies such as Oracle and SAP …

Salesforce gives social media marketers a boost from Einstein

Within Einstein Vision for Social Studio, marketers will be able to quickly and efficiently find images for consumer insight, brand tracking, and …

Oracle is quietly becoming the most intriguing company in advertising

• <b>Oracle says it wants to help big marketers prove that their ads work.</b>• <b><br>The company is betting that its acquisition of Moat gives it a leg up on competitors.</b>• <b><br>Oracle says it can tie real-world actions like sales with time spent with ads.</b><p>Chief marketing officers are under increasing pressure to do two …

Advertising

Comparing the New Dynamics 365 for Sales, Business edition

In the upcoming release, we’re very excited to introduce Dynamics 365 for Sales, Business edition<p>The Business edition application is built on the …

Java

Salesforce Integrates AI-Powered Image Recognition for Twitter

Eleven months ago the tech world was abuzz with rumors flying that Salesforce might buy Twitter. Salesforce CEO Mark Benioff had called the still …

Robert Scoble

Salesforce Provides New Personalization Tools for Community Cloud

The latest enhancements to Salesforce Community Cloud include new user interface design tools designed to let companies of any size create customized …

Web Design

Thinking of Marketing Automation Software? Think Again.

You better read this first before wasting your money.<p><b>Thinking of Marketing Automation Software? Think Again.</b><p><b>You better read this first before wasting your money.</b><p>Marketing automation software is a big business. Lead by great companies like Marketo, Pardot, Eloqua and HubSpot, the marketing …

CRM

Tom Siebel is Back! A Software Pioneer Explores IoT and A.I.

<b>Tom Siebel</b> is a legend in enterprise software, having sold his company, <b>Siebel Systems</b>, to <b>Larry Ellison</b>’s <b>Oracle</b> (ORCL) in 2006 for $5.85 billion.<p>You …

Internet of Things