Jesus Hoyos

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Microsoft Planner: A Trello rival benefits from Office 365 integration

Microsoft’s group chat tool, Teams, may have garnered more attention when it launched last year, leaving Planner – aimed at helping teams coordinate …

Algorithms for Big Data: A Free Course from Harvard

From Harvard professor Jelani Nelson comes "Algorithms for Big Data," a course intended for graduate students and advanced undergraduate students. …

How IBM is Training Its Workforce to Think Like Designers

To win in the age of cognitive computing and cybersecurity, the venerable tech giant is betting big on design thinking. How big? It now boasts the …

Experience Economy: Give Customers What They Really Want

What separates Hard Rock Cafe from any other restaurant? Do we collect their t-shirts to publicly brag about all the cities around the world we’ve …

10 marvellous digital marketing stats we’ve seen this week

In the meantime, let’s get down to business.46% of consumers have used social media to ‘call out’ brandsA new report by Sprout Social has revealed …

Top 5 Marketing Planning Tips for 2018

StartupStockPhotos / Pixabay<p>Over the past decade, the marketplace has undergone fundamental change. However many firms still haven’t adapted to the …

Marketing

5 Tips For Content Sharing Across Social Platforms

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the …

Account Based Everything — Structured Prospecting

stokpic / Pixabay<p>Account Based Everything, including Account Based Marketing and Account Based Selling, is all the rage. Sometimes, however, I think …

Customer Service

Solutions for Advertising and Marketing Technology

Clickstream Analytics<p>Improve the user experience to drive revenue by analyzing customer behavior, optimizing company websites, and offering better …

Digital Advertising

Reviving Your Old Blog Posts (Part 3) – Update Your Content

Today, I’m continuing my series about reviving your old blog posts. In the first two steps, we took a look at your stats and chose the five most …

Marketing

How to Hire a Growth Hacker That Will Actually Get the Job Done

If you’re hoping to build your business, you need serious growth.But for most startups, a traditional marketer might not be the the right fit.Sure, …

7 Ways To Make Your Email Marketing Stand Out

This column is authored by Dmytro Spilka, Founder & Head WizardThe post 7 Ways To Make Your Email Marketing Stand Out appeared first on iamwire.

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most marketers approach landing page strategies with the wrong mindset. After they've spent all their time and …

Marketing

The 17 Best Tools For Spying On Your Competition

I recently came to an astounding observation.There’s this small but profound mindset shift that has turned our industry upside down.Don’t worry — …

6 Pointless Marketing Metrics to Avoid at All Costs

Browsing through Google Analytics or any PPC platform can be overwhelming.There are more metrics than you can count.There are clicks, impressions, …

6 Social Media Trends to Prepare for in 2018

2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.<p>When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of …

Social Media

Marketing vs. Sales: Their Major Difference and How They Work Together

Pexels / Pixabay<p>Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate …

SAP Lifts Sales Outlook, Buying Back Stock on Cloud Growth

Software giant SAP SE raised its annual revenue outlook and said it would buy back up to a half billion dollars in stock after reporting a …

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such …

Customer Experience

Access All Zoho Apps Via the Zoho One Cloud

Zoho is finally tying it all together. The business application and Software-as-a-Service (SaaS) company today announced Zoho One, a unified platform and licensing model connecting its dozens of mobile, native, and web apps into a single offering. For $1 per day per employee (or $30 per employee …

SAP Names Greg Tomb President of SAP SuccessFactors

<b>WALLDORF</b> — SAP SE (NYSE: SAP) today announced the appointment of Greg Tomb as president of SAP SuccessFactors,* the leading provider of cloud-based …

Salesforce updates Service Cloud with more customization tools

The updated portal offers drag-and-drop functionality for bringing Lightning Components into Service Cloud.<p>Salesforce released an updated version of …

Customer Service

A way to think about modern CRM

What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed …

CRM

Best Marketing Automation Software for Business 2017

Credit: Rawpixel.com/Shutterstock<p>Marketing automation is a holistic process that joins email, websites and social media channels into a unified …

How To Use LinkedIn To Get A Higher Return On Your Content Marketing

When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook, or …

Industry Insight: CRM and an Expanding App Ecosystem

The customer relationship management (CRM) industry started as a way for companies to turn paper-based contact information into digital files. As the industry evolved, CRM became a cohesive way to take those digital contact files and use them to automate selling. As companies such as Oracle and SAP …

Salesforce gives social media marketers a boost from Einstein

Within Einstein Vision for Social Studio, marketers will be able to quickly and efficiently find images for consumer insight, brand tracking, and …

Social Media

Oracle is quietly becoming the most intriguing company in advertising

Chief marketing officers are under increasing pressure to do two things.<p>They're being asked to take an industry that was known for being all art and infuse it with big data. Second, they're being asked to use that data to prove that all the billions they spend on advertising actually works.<p>Oracle …

Comparing the New Dynamics 365 for Sales, Business edition

In the upcoming release, we’re very excited to introduce Dynamics 365 for Sales, Business edition<p>The Business edition application is built on the …

Salesforce Integrates AI-Powered Image Recognition for Twitter

Eleven months ago the tech world was abuzz with rumors flying that Salesforce might buy Twitter.<p>Salesforce CEO Mark Benioff had called the still …

Social Media