Jesus Hoyos

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10 Steps to Creating an Engaging Digital Experience

In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift …

UX Design

How to Set Up LinkedIn Lead Gen Forms and Sync Your CRM

Posted by JD Prater on Apr 11, 2017 in PPC News, Social | No Comments<p>Here at AdStage, we’re jumping up and down with the release of LinkedIn Lead Gen …

Online Life

14 Content Marketing KPI Every Marketer Should Know

1. Unique page visits<p>One simple measure of your content success is the traffic it’s receiving. Take a look at your unique page visits to see how many …

Starbucks Mobile Ordering Is Working Too Well

, Contributor<p>Photographer: Daniel Acker/Bloomberg<p>Starbucks has a good problem with mobile ordering. The retailer experienced its weakest quarterly comp gain since 2009 at the end of last year. On its first-quarter conference call in January, company officials attributed the lack of growth to long …

Mobile

8 Calls to Action that Initiate New Relationships with Customers and Collaborators

I know. I know. I know.<p>“Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution …

Infographic: 11 amazing hacks that will boost your organic click-through rates

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how …

How machine learning is revolutionizing digital enterprises

According to the prediction of IDC Futurescapes, two-thirds of Global 2000 Enterprises CEOs will center their corporate strategy on digital transformation. A major part of the strategy should include machine-learning (ML) solutions. The implementation of these solutions could change how these …

We all thought having more data was better. We were wrong.

“Little data” is not exactly a sexy, attention-grabbing topic. But is more and bigger data really better?<p><i>A version of this essay was originally published at</i> <i>Tech.pinions</i><i>, a website dedicated to informed opinions, insight and perspective on the tech industry.</i><p>For years, the mantra in the world of …

Big Data

How Much Should You Invest in Content Marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That's not smart.<p>Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you …

Digital Marketing

Why every company needs to run like a software company

The new breed of digital players 'attack the companies where they are weakest, that is in software applications.'<p>If software is eating the world, …

How to Get Your Social Media Budget Approved

Subscribe: iTunes | Android | RSS<p>Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have …

A 41 point conversion checklist, so that you can get as much revenue and as many leads as possible out of your website

Getting Started...<p>Have you set up analytics and conversion tracking?<p>This is pretty basic, but so necessary. Some people use Yandex for analytics, but …

B2B vs B2C marketing communications: notes from an ex-adman

Every category of advertising has a code. A common debate is one about B2B vs B2C. Luxury brands (think high end perfumes, fashion) for example, …

Marketing

5 Ways to Get Better Results with Email Marketing

If you're just getting started with email marketing and building your subscriber list then you may be looking for best practices on how to do email …

CRM Features: Fantastic Five to Power Up Your Business

CRM system is a backbone of successful business performance today. And the main idea of the CRM platforms is to simplify building the relationships …

The Inconvenient Truth About E-Commerce: It's Largely Unprofitable

Employees stand outside the new Amazon Go grocery store in Seattle, Washington, U.S., on Tuesday, Dec. 6, 2016. Photographer: David Ryder/Bloomberg<p>The disruptive nature of e-commerce is undeniable. Entirely new business models are revolutionizing the way we buy. The transformative transparency …

eCommerce

5 Must-Read Digital Marketing Guides to Beat Your Competition

Thinking about improving your marketing plan? Start by reading the following must-read online guides:<p>1. Content Marketing<p>Want to read a definitive …

Digital Marketing

6 Google Analytics Data Points You Can Use to Drive Content Campaign Success

There’s a lot of reasons why content marketing is becoming such a popular tactic to connect with audiences. For one, content marketing leaders experience 7.8 times more site traffic than non-leaders.<p>But how do you know your content campaigns are paying off? Google Analytics (GA) is a powerful tool, …

Digital Marketing

Electric solution for Mexico's clogged roads

Mexico City

4 Charts Explaining Latin America’s Impending Solar Boom

Latin America is making its mark on the global solar map.In 2010, the region barely had a solar market to speak of. In 2021, the region is expected …

Renewable Energy

Mexico’s Guadalajara Fest Tackles Trump, Highlights New Talent, Latin American VOD

Other key narratives at the 32nd edition: Mexico’s movie build, animation, LGBT and German cinemas riches<p>GUADALAJARA, Mexico — “We are living in an …

Qualcomm invests in semiconductor factory in Brazil

A joint venture with the government will see $200m invested in the creation of the São Paulo-based site.<p>A joint venture led by Qualcomm and the …

Mexico’s Congress Is Cooking Up Dozens Of Anti-Trump Measures

Senators are drafting up proposals — many of which were unthinkable several months ago — to protect Mexico from Trump’s aggressive border policies. But are they likely to pass?<p>MEXICO CITY, Mexico — Stop buying corn from the US. Levy a special tax on Americans living in Mexico. Reclaim nearly …

Mexico

Loaded With Cash, Brazilians Are Urged to Forget About Austerity - Bloomberg

Honeymoons on the Mediterranean aren’t the kind of investment that Brazil’s compulsory savings plan was set up to finance.<p>Employers have to pay a …

Bitcoin ‘mining’ is big business in Venezuela, but the government wants to shut it down

CARACAS, Venezuela — Venezuela has become widely known as an economic basket case in recent years<b>.</b> But with its cheap electricity and volatile national currency, the country has at least one competitive advantage: It’s a good place to make the digital cash known as bitcoin.<p>Bitcoins are increasingly …

Venezuela

9 Secret Weapons of Enterprise Marketing Teams

Small and medium-sized businesses are always on the lookout for great ways to boost brand recognition. They often put a great deal of time and effort into networking with fellow small business owners, sharing tips and forming partnerships to help them grow.<p>However, some of the best advice any …

Small Business

Customer Service beyond the Chatbot Hype

Thomas Wieberneit | Mar 7, 2017 16 views No Comments<p>2016 has been predicted to be the year of conversational commerce, and I’d say that this …

Customer Experience

Salesforce's Einstein AI is Finally Here

Salesforce's Einstein AI is Finally Here<p>Artificial intelligence (AI) meets the largest swatch of customer relationship management (CRM) users in the …

Can Watson help Salesforce make email sends smarter?

IBM and Salesforce recently announced a partnership that would have IBM Watson and Salesforce Einstein work together to analyze CRM data more …

Salesforce strategy: If at first open source doesn't succeed, try, try IBM

<b>Analysis</b> A partnership between IBM and Salesforce involving the namesakes of two of the most influential people in the worlds of business and …