Jessica Halim

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Why Facebook's logo is blue — a designer’s guide to color and emotion

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves.<p>Certain colors or shades evoke different sentiments in people. In this post, I want to give a quick introduction to color theory, ways to combine colors, and tools for designing …

Graphic Design

Create like an artist but think like a strategist

<i>This article originally appeared on Visual Media Alliance.</i> Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke …

Graphic Design

The Ultimate Guide – Navigation

Navigation is the manifestation of a user journey in your app. Make it natural and clear and your users will feel comfortable. The navigation design …

UI Design

Embracing emptiness in Web design

We can categorize white space into three different types based on how it’s used:<p><b>Compositional White Space –</b> Space for margins, padding, and general composition.<p><b>Visual White Space</b> — Space for graphics, icons, buttons, or form elements.<p><b>Textual White Space</b> — Space between headers/paragraphs and lines …

Web Design Trends 2017

The Complete Visual Guide<p>61 examples showcasing the best web design techniques.<br>• Dozens of visual case studies revealing the methods behind eye …

Responsive Web Design Cheat Sheet

<b>How to set up breakpoints in this design? You probably ask yourselves this question a lot.</b><p>Responsive design breakpoints is no rocket science and you …

9 essential UI design principles

That interaction creates an experience for the visitor, and as a web designer, it’s your job to ensure that experience is as good as it can possibly …

UX Design

16 Surprising Design Facts You Need To Know In 2016

The design industry is ever-changing, and it’s hard to predict what’s coming up next. Trends come and go, but data can tell you something valuable you can implement to grow your business.<p>In the golden age of design, great design means successful business. Ignoring statistics and case studies can …

Color Management

100 Useful Web Design Tools For Creative Entrepreneurs

Whether you’re a designer in an agency, freelancer or entrepreneur, you use a variety of design tools to get the job done.<p>In the past couple of years, I cofounded a startup, a design magazine and worked with several businesses and individual entrepreneurs. I have tried hundreds of different tools …

Graphic Design

How to Apply Optical Illusions to Web UI Design

In the above visual aid, viewers perceive a straight line and a curved line — <i>not</i> a bent black line and a bent red line. This makes the power of continuation greater than that of colors, itself a powerful visual tool for showing similarity.<p>What this means is that users perceive items on a line or …

6 web design trends taking over the Internet

We’re already halfway through 2015, and in the last few months we’ve seen many trends come and go. What has not gone, however, is the deliberate movement to get back to the basics without unnecessary features.<p>The days of cluttered pages overflowing with information have passed, and they’re being …

The 5 Building Blocks of Visual Hierarchy in Web Design

Of course, that’s not to say that it’s as simple as making your “DOWNLOAD NOW” call-to-action 10x larger for more conversions. Subtlety and harmony between elements is the key.<p>For example, what do you think the designers of the Teye website want you to interact with most?<p>The large, clickable, …

The Future of Interaction Design

Even though the site is certainly influenced by the mobile-first philosophy, you find that it’s still quite a pleasant experience even on desktop.<p>When it comes to scrolling as an interaction, we’ve found that long scrolls aren’t really a usability issue provided that each content section (and …