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New Data: How Google’s Organic & Paid CTRs Have Changed 2015–2018

There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of web …

AdWords

TMAI #105: "I hate bounce rate. It sucks."

I hear that a lot. <i>Bounce rate sucks.</i> I believe this is a misplaced sentiment, one that causes grievous harm.<p>TMAI #104 was 2018: Year of the Unsexy …

Analytics

Google Analytics for Conversion Optimization

Google Analytics is a HUGE topic. Before even thinking about specific tactics and what not, it’s important to understand the big picture of how to …

In the Future, We Will Photograph Everything and Look at Nothing

“Today everything exists to end in a photograph,” Susan Sontag wrote in her seminal 1977 book “On Photography.” This was something I thought about when I recently read that Google was making its one-hundred-and-forty-nine-dollar photo-editing suite, the Google Nik Collection, free. This …

Google Photos

Guide to Facebook Reach: What Marketers Need to Know

Shares 10K<p>Have you seen a drop in your Facebook performance?<p>Do you want more fans to see your Facebook updates?<p>If so, you need to understand Facebook …

Marketing

Metrics, Metrics On The Wall, Who's The Vainest Of Them All? Actionable vs. Vanity

More data is always a good thing right? More data means more information and more accurate decisions. More data means we’ll be able to build our …

Analytics

Dark Social: We Have the Whole History of the Web Wrong

Here's a pocket history of the web, according to many people. In the early days, the web was just pages of information linked to each other. Then along came web crawlers that helped you find what you wanted among all that information. Some time around 2003 or maybe 2004, the social web really …

Migrating to Universal Analytics Using Google Tag Manager

As more and more business owners are learning about the benefits of the new version of Google Analytics (referred to as “Universal Analytics”) as …

How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm talking about some conversion rate optimization mistakes that …

SEO

Making sense of Google Analytics audience data

<b>Monday, 15 September 2014</b><p>When working in digital analytics, it's easy to talk about CTRs, CRO, CPAs and CPC, but one of the most important features …

AdWords

Google Analytics Annotations Guide | OnlineMetrics

If you are like me, you are not solely interested in <i>“what”</i>, but even more in <i>“why”</i> and <i>“how”</i> questions. More challenging and better optimization …

10 super tips for using your reports to drive action with Google Analytics. ...

Sehr toll. Danke!<p>Aug 27, 2014<p>Gern geschehen +Mona Sorcelli! I'm glad you found the tips useful!<p>Aug 27, 2014<p>Nice tips<p>Aug 29, 2014<p>Good tips<p>Sep 1, …

More Context With Google Analytics Benchmarking

Back in 2008, the Google Analytics team released a feature that was extremely innovative: Benchmarking. Fast forward a few years, the format changed …

From Data to Insights: The Blueprint for Your Business

In 1910, Scottish writer and poet Andrew Lang said, "He uses statistics as a drunken man uses lampposts—for support rather than illumination." …