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La consommation des médias sociaux

Voici une étude de l’institut américain Pew Research Center qui analyse la consommation des médias sociaux selon sa tranche d’âge.<p><b>72% des adultes</b> …

Five Metrics To Optimize Mobile Shopping Experience

Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world at large. The penetration of …

Analyzing Personas Using Advanced Segments

I like getting insight from analysis. I like getting insight from analysing true new vs. true returning visitors (note the distinction from standard …

10 Best Or Worst Ways To Visualise Web Analytics Data

Web analytics data is worth nothing if it can't be used in the correct way. In order for it to be used, it has to be understood. So how do you make …

Best Of 2012: Google Analytics, Big Data & Visualizations

This week Adam Singer, Product Marketing Manager at Google, posted a call for people to create "wrap-up" posts for 2012. When I read the call I …

51 Tips To Succeed With Web Analytics

Investments in Web Analytics can pay off big, but the degree of success depends on many factors. Simply said you need the <b>right set of people</b>,</b> …

5 Usability Questions To Ask Before Optimizing Websites

Competition on the contemporary web is enormous, website usability is crucial as never. If a website is complicated, people will leave it without …

How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

Traffic is great. Traffic that doesn’t convert? Not so great.<p>Don’t get me wrong. I like big traffic numbers just as much as the next guy. In fact, …

A New Method to Track Keyword Ranking using Google Analytics

In the past I’ve written about different ways to customize Google Analytics for SEO. This post is all about a new way to track keyword ranking using …

How Does Google Analytics Attribute Goal Conversions?

Let’s be honest.<p>This is one of the reasons Mark Twain liked to say,<p>“There are three kinds of lies: lies, damned lies, and statistics.”<p>Failure to …

Review of Dashboard Tools That Measure Social Media Engagement

Everyone wants to engage with users on social media, but with 350 million updates on Twitter alone how can anyone keep track of what’s …

Infographie : Pourquoi du contenu pour le SEO ? - Optimisation Conversion

Partager la publication "Infographie : Pourquoi du contenu pour le SEO ?"<p>Quand vous pensez SEO, pensez-vous marketing de contenu? Vous devriez.<p>Matt …

Dans l’œil d'un utilisateur se trouve la clé du succès - Optimisation Conversion

Partager la publication "Dans l’œil d’un utilisateur se trouve la clé du succès"<p>Se mettre à la place des utilisateurs cibles est un prérequis de base …

Optimisation du Taux de Conversion - Rapport 2012 (infographie) - Optimisation Conversion

Partager la publication "Optimisation du Taux de Conversion – Rapport 2012 (infographie)"<p>Infographie du quatrième rapport sur l’optimisation des taux …

[Infographie] En 2013, le content marketing pèse plus de 90 milliards d’euros

Comment les entreprises utilisent-elles le <b>content marketing</b> dans leur stratégie ? Comment les audiences réagissent-elles ? La plateforme de social …

Les clefs pour comprendre le SEO sur Baidu

Dans la série du référencement compliqué, après la pharmacie en ligne, passons à la Chine avec <b>les problématiques de référencement sur Baidu</b>. C’est …

Comment developper une vraie stratégie de contenu ?

Slides de la conférence SMX 2013 sur le développement d'une stratégie de contenu.<p>La mise en oeuvre d'une stratégie de contenu efficace a pour …

15 leviers d'optimisation de la performance e-mailing

Data<p>Renault met en place son DMP France avec Weborama<p>Par le 14 févr. 2018<p>Renault France, accompagné de l'agence conseil fifty-five, a choisi Weborama …

Le traitement des données marketing de 1960 à 2012

Data<p>Viktor & Rolf structure sa data pour l'optimiser<p>Par le 27 févr. 2018<p>La maison de couture Viktor & Rolf, qui s'est lancée dans le parfum en 2002, …

Predicting is the new black: The latest trend in marketing

<i>Puneet Mehta is the co-founder and CEO of MyCityWay,</i><p>How powerful would it be for marketers to know what their customers are going to do before they actually do it? To predict how they would react to certain messages and offers, or to intervene just before a customer loses loyalty and switches …

Utilisez le message d’absence du bureau comme outil marketing

Jordie Van Rijn est consultant indépendant en eMail marketing avec plus de 10 ans d'expérience. Il est également l'auteur de plusieurs publications …

build & SHARE your flipboard

Add a button to your website to help your visitors find and follow you on Flipboard.<p>Make it easy for other Flipboard users to share your content with the Flipboard audience.<p>Embed a thumbnail of your magazine on your website or blog to help others discover your Flipboard magazine.

How Does Google Work? Learn How Google Works: Search Engine + AdWords

Learn How Google Works: in Gory Detail<p>The following infographic was created years ago when Google had a <i>content-first</i> focus on search. In the years …

SEO Guide to Creating Viral Linkbait and Infographics

Table of Contents<p>Introduction<p>Hey there,<p>My name’s Ed Fry, and over the course of a two week internship at Distilled I’ve been producing this – the SEO …

New Rules for SEO Success in 2013 | Inc.com

With users' behaviors and Google's algorithms rapidly and constantly changing, measuring SEO success by your ranking position for your favorite keywords means falling behind the curve. Here are the most meaningful metrics for SEO for 2013.<p><b>1. Focus on Your Keyword Portfolio, Not Rankings</b><p>Search …

Marketing

SEO Guides: How to tell Google more about your local business using Data Highligher - Part 1

device – Google Analytics & Universal Analytics

Google Analytics a récemment lancé Universal Analytics, une nouvelle façon de mesurer les interactions de l’utilisateur sur n’importe quel device / …