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Is Sorrell's Grand Design For Madison Avenue Crumbling?

Ford Motor Co. has put its $4 billion global creative ad account into review, less than a week after Sir Martin Sorrell, CEO of WPP, Ford’s longtime agency, stepped down from his post. This could have great ramifications for WPP, whose stock is down 30%, and for a stagnant Madison Avenue at …

Outsourcing

4 Things Media Agencies Can Do to Thrive in the Programmatic Age – Adweek

Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the …

Advertising Industry

What happens to the global publicity titans if advertising no longer pays?

The departure of Martin Sorrell from WPP is just the latest sign of the crisis surrounding big ad firms and their ageing leaders<p>Not so long ago a bearish Sir Martin Sorrell berated the advertising industry for its unrealistic “Don Draperish optimism” in the face of tough times, in a reference to …

Mad Men

Are these 7 deadly workplace sins robbing you of your creativity?

The 1995 movie "Seven," starring Morgan Freeman, Brad Pitt, Gwyneth Paltrow and others, was one of the creepiest I’ve ever seen. It was based on the …

Detroit

5 Questions Truly Exceptional Bosses Ask Their Employees

Why performance evaluations suck.<p>Performance reviews suck. Why?<p>Well, doing these reviews is like trying to drive forward, while keeping your eyes trained on your rear view mirror. You won't get anywhere. And you might just get into accidents!<p>Here's what I mean: you're hoping that your employees …

Employee Engagement

10 free tools for creating infographics, images and more

In the world of PR and marketing, visuals rule.You can boost interest and engagement with your social media and blog posts by adding compelling …

Infographics

Just Because You Can, Doesn't Mean You Should

Listen to Jeremy reading his essay<p>F<p>or years, you’ve been unable to do something. Then new technology comes along – and suddenly you can. So you …

Marketing

Immerse Yourself in a ‘Creative Ecosystem’ If You Want to Achieve Success

<i>A Q&A with Tom Kelley, a partner at IDEO and co-author of the book "Creative Confidence."</i><p><b>Thrive Global:</b> Based on your book, what is creative …

Creativity

Digital Transformation Journey: A Brand’s Secret Weapon to Combat Marketing Disruption

Download as PDFDigital Transformation Journey:<br>Brands’ Secret Weapon to Combat Marketing DisruptionBy David Armano, Global Strategy DirectorBy David …

Innovation

Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong.<p>In a clever and well executed …

Advertising Industry

Wieden + Kennedy Created a Board Game for a Cookie Brand, So of Course We Played It

OK, here’s the deal: You’re a cookie jar. And your cookies have been swiped by the family golden retriever, who mischievously spread them across your …

Advertising Industry

Little helps, big profits

<i>Tesco's marketing communications director Emma Botton tells us how Tesco has made its comeback by putting the customer above all else</i><p>Last week, Tesco …

Tesco

After Sir Martin Sorrell: The Reckoning

Let us spare the ad hominem attacks and schadenfreude for a man who, through grit and passion, forged an industry over three decades. Sir Martin …

Under Siege
Procter & Gamble

Digital Disruption: From Challenger Banking to Fusion Banking.

The proliferation of neo banks, challenger banks and mobile only banks, super mobile wallets and a multitude of digital payment providers has meant …

Banking

These Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of Empathy

They know smoking is dangerous. They know it’s expensive. They know it makes them a bad influence on their kids.<p>And they know they need to quit.<p>In …

Advertising Industry

Watch: The TED Talk that people at TED were talking about

“I can’t call these things social networks anymore — I call them behavior modification empires.”<p>This year’s TED conference — this past week in Vancouver — kicked off with a series of talks lamenting the state of society, from sexual harassment to school shootings.<p>The talk from the bunch that seemed …

TED Talks

Sir Martin Sorrell steps down as chief executive of WPP

Sir Martin Sorrell, chief executive of the world's largest advertising agency network, WPP, has resigned from his post following an investigation …

AdTech

10 Principles of Leading Change Management

Illustration by Lo Cole<p>Since the mid-2000s, organizational change management and transformation have become permanent features of the business …

Management

Competing for Shoppers’ Habits

Illustration by Lincoln Agnew<p>The well-publicized difficulties of traditional retail enterprises were on our minds this year as we began sifting …

eCommerce

Agencies, do you win business by accident or design?

<b>In the recently published Benchpress agency survey, 38% of agencies stated that winning business was their biggest challenge.</b><p>Whilst the specific …

Business Development

Turn Acquisition

This time last year, Amobee completed its acquisition of Turn. One of the most high-profile acquisitions of the year, industry insiders looked on …

Marketing

The creative directors proving their worth outside of ad agencies

Once relegated to the confines of the advertising agency, the creative director can now be spotted throughout adland and beyond; from PR to …

Creativity

This is how Facebook uses your data for ad targeting

You’ve got questions. We’ve got answers.<p>Facebook collects a lot of data about you — everything from your email address to the strength of your phone’s battery.<p>The simplest explanation for this is that Facebook uses that data to make money. No, Facebook doesn’t <i>sell</i> your data. But it does sell access …

Personal Data

The Data Economy: The role of advertising

<i>This article is part of Marketplace Tech's ongoing series on The Data Economy. You can read the other parts here.</i><p>Here’s a fun fact for you. Cookies, the absolute foundation of online ad tracking, the tiny little pieces of code embedded in websites that save information about your password or your …

Digital Advertising

The new most important role at agencies: Brand-safety officer

Clients are demanding their ads not show up in seedy places, so agencies are increasingly looking to hire chief brand-safety officers to act as point …

Advertising Industry

Digital Publishing Strategy At Quartz | Articles | Chief Digital Officer

Iain McDonald is Quartz’s director of branded content in EMEA. In his role, Iain works across a range of high profile clients. Prior to joining …

Marketing

Google Launches Reach Planner for Youtube Video Campaigns

Google Simplifies Video Campaign Planning Process<p>Google is making it easier for advertisers to plan video campaigns with Reach Planner, a new Adwords …

Advertising

Why turning around video quickly helps brands stay relevant

Speed is the new currency.<p>We need to be quick to catch Instagram and Snapchat stories that expire in 24 hours.<p>The minute we hear of a natural …

Marketing

Brave Leadership: Seven Hallmarks Of Truly Courageous Leaders

A robotic revolution, looming trade wars, random gun violence, chemical warfare… little wonder so many people are feeling anxious.<p>Little wonder also that ‘VUCA’ – a term standing for volatile, uncertain, complex and ambitious – has become such a trendy managerial acronym.<p>We live in anxious and …

Self-improvement